Hugo van der Spek

Hugo van der Spek is a senior marketing and communications strategist with deep expertise in community-led growth, brand storytelling, and sustainable consumer behavior. With over a decade of experience, he has played a key role in building Peerby into one of Europe’s leading sharing platforms. Since 2014, Hugo has led the brand and communications efforts at Peerby, helping scale the platform internationally and engage thousands of users around circular consumption. He currently serves as Head of Marketing & Communications at Peerby.