Gini Dietrich is the author of the international best-selling book Spin Sucks and founder of the professional development community for PR and Marketing pros under the same name. She’s the founder and CEO of Arment Dietrich, an integrated marketing communications firm. With almost 20 years of experience in the field, Gini has delivered countless keynotes, panel discussions, coaching sessions and workshops across the U.S. about the intersection between technology, marketing, sales and PR. Connect on LinkedIn or send an email.