Product updates

We’re constantly improving our product for our customers. See our latest features, improvements and fixes.

Brand voice tones

Configure your Brand voice for AI Assist by selecting tone dimensions like formality, humor, respectfulness, and enthusiasm for more precise AI results.

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Globe with speech bubble

Introducing Text overrides: align any newsroom text with your brand's tone of voice, for all of your languages.

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Sidebar with tabs layout screenshot

We're introducing two additional layouts for section pages: sidebar with tabs, and a blog layout.

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Zoomed-in screenshot of global content translations in PR.co application

With this update, you can now translate your boilerplate text, about section, and general contact information into any of your active languages.

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Introducing Language management: save your newsroom languages and localize your news.

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Understand your audience through full site analytics. Gain valuable insights about your website visitors in a privacy-friendly and GDPR-compliant way.

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With Services, you can now discover everything pr.co has to offer in addition to great software, including; training, workshops, partnerships, and much more. 

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A title that says 'Enhance your news with native videos' above a video illustration

Easily upload .mov and .mp4 videos directly from your computer to your media library and add them to your news releases and media kits.

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A promotional image about pr.co AI assist with a Suggest content call-to-action button

AI assist analyzes your release and suggests relevant headlines and summaries that complement your message. 

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Interface screenshot of menu with power-ups

Explore new features and integrations with Power-ups in pr.co. Discover functionalities you didn't know existed and stay up-to-date with the latest.

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A graphic that shows Microsoft and Google connected to SSO

Enhance your organization’s security and productivity through Single sign-on (SSO) with one set of account credentials across your entire organization

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You can now host virtual press events with pr.co. Livestream your event in your newsroom and engage with journalists, stakeholders and other viewers.

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Update your status to Out of Office (OOO) and let your colleagues know you are away. No more waiting on reviewers who, unknown to you, are unavailable.

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A bundle of improvements: a new header in the Campaign editor, a visual design update to states, new confirmation modals and previews on the overview page

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The new newsroom menu

We have redesigned the menu bar in our newsrooms, to turn your newsroom visitors into subscribers and leads.

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We revamped our app login page. The login form is now front and center of the page and its form styles are aligned with the app. A well-deserved facelift.

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Screenshot of the subscribe interface modal

This week’s release is all about helping your subscribers stay up-to-date with your news — the way they prefer.

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A product screenshot of qualified lead that ends up in a CRM

Use your newsroom to generate new relevant connections, qualify relevant journalists and organically grow a high-quality press list.

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Choose which pr.co emails you want to receive and which you don't. Keep your inbox tidy.

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A media kit card that is password protected

Make media kits only to be available and downloadable to people with the password and keep it inaccessible to others.

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A screenshot of the sidebar update, and a grid of six country flags

With this update, we made several cosmetic changes to the app, now fully offer our newsrooms in six languages, and made improvements to spokespeople, and fixed several bugs.

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A card with subscriber details

From today onwards, we will send you an email whenever someone subscribes to your newsroom. This way you know exactly who's following your every move.

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We want you to benefit from our articles and guides, the moment they are out. That's why we're delivering them straight to you—directly in the pr.co sidebar.

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Product updates integrated in the pr.co app

We launch new features, improve existing ones, fix bugs, and often silently ship under-the-hood improvements. To help you use pr.co in the best way possible, we want to fill you in on all of these updates.

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We shipped an update to Subscribers which now gives your more insights and control over your newsroom subscribers.

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