Padraig McKee

Padraig McKee

Padraig McKee is Director of Product at pr.co. With more than 10 years of experience in design research, prototyping, and digital design, Padraig is currently responsible for both product and brand design at pr.co. He is also the founder of Eind Product, a community for product builders in Eindhoven. Connect on LinkedIn or send an email. Connect on LinkedIn or send an email.

Brand voice tones

Configure your Brand voice for AI Assist by selecting tone dimensions like formality, humor, respectfulness, and enthusiasm for more precise AI results.

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Globe with speech bubble

Introducing Text overrides: align any newsroom text with your brand's tone of voice, for all of your languages.

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Sidebar with tabs layout screenshot

We're introducing two additional layouts for section pages: sidebar with tabs, and a blog layout.

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Zoomed-in screenshot of global content translations in PR.co application

With this update, you can now translate your boilerplate text, about section, and general contact information into any of your active languages.

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Introducing Language management: save your newsroom languages and localize your news.

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Understand your audience through full site analytics. Gain valuable insights about your website visitors in a privacy-friendly and GDPR-compliant way.

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With Services, you can now discover everything pr.co has to offer in addition to great software, including; training, workshops, partnerships, and much more. 

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A title that says 'Enhance your news with native videos' above a video illustration

Easily upload .mov and .mp4 videos directly from your computer to your media library and add them to your news releases and media kits.

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A promotional image about pr.co AI assist with a Suggest content call-to-action button

AI assist analyzes your release and suggests relevant headlines and summaries that complement your message. 

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Interface screenshot of menu with power-ups

Explore new features and integrations with Power-ups in pr.co. Discover functionalities you didn't know existed and stay up-to-date with the latest.

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A graphic that shows Microsoft and Google connected to SSO

Enhance your organization’s security and productivity through Single sign-on (SSO) with one set of account credentials across your entire organization

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You can now host virtual press events with pr.co. Livestream your event in your newsroom and engage with journalists, stakeholders and other viewers.

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