Effective communication is localized communication: adjusted to your local audience, and written in their preferred language. But with each additional market and language you support, managing your PR strategy can become increasingly complex. And that’s where PR.co steps in.
We're excited to announce several key updates to help you make multilingual newsrooms a breeze.
Seamless language management
Adding or removing languages in your newsroom is now easier than ever. While local newsrooms have always been possible, we’ve added support for multiple languages within each local newsroom. This ensures your content is always tailored to reach the right audience.
Translate global content
We’ve extended translation capabilities to include your boilerplate, about section, and general contact information. This ensures that your brand message is clear and consistent across different languages.
Change any word in your newsroom, without calling IT
The new Text override feature lets you customize every word in your newsroom—from titles to buttons—without needing IT support. This gives you full control over the tone and word choice in your newsroom.
Visitor-friendly language selection
We’ve made it effortless for visitors to engage with your content in their preferred language. A new dropdown menu allows users to choose their language easily, enhancing the accessibility and user experience of your newsroom.
Multilingual event publishing
You can now publish events in multiple languages, ensuring your events can be shared with your audience in the language that they prefer.
Why localization matters
Localization goes beyond simple translation; content that’s loved in Germany, can be an absolute flop in neighboring Belgium. These updates are designed to give you more control and flexibility in managing your newsroom, making it easier to communicate effectively on a global scale.
We hope these new features help you better manage your international PR efforts. Feel free to explore these updates and see how they can support your global strategy.
Ready to localize your content? Just head to your Newsroom settings and click on the Content localizations tab. Any updates you make will be applied to your newsroom instantly.
