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Purpose: First Principles of Effective PR

PR is not dead, we are simply not doing it right. As a PR software company we have seen thousands of PR campaigns. We've written our biggest learnings down in this book. Let us help you make your PR campaigns more successful.

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From reading this eBook you will learn

  • How the PR landscape is shifting

  • What’s wrong with most press releases

  • How to build a successful communication plan

  • How to execute your communication strategy

“My goal is to get as much free media exposure as possible. The best way I can do that is by making sure my relationships with media contacts are as good as they can be. I make sure information is clear, consistent and sent in good time. I need to be reliable. This is where really helps.”

Ben Hillsdon, PR Manager

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