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Purpose: First Principles of Effective PR

PR is not dead, we are simply not doing it right. As a PR software company we have seen thousands of PR campaigns. We've written our biggest learnings down in this book. Let us help you make your PR campaigns more successful.

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PR doesn't suck - it's the way it's done that does.

In our 8 years of running a PR software firm, we’ve come to the conclusion that the way PR is done just sucks. PR is too often old fashioned, misguided or just poorly executed. It's time to go back to what we consider to be the principles of what makes PR effective.

From reading this eBook you will learn

  • How the PR landscape is shifting

  • What’s wrong with most press releases

  • How to build a successful communication plan

  • How to execute your communication strategy

This book helps you and your company achieve your innovative PR strategy. Insights in how it all started, where it is now, and where the industry is going to be.

Patrick de Laive, Co-founder The Next Web

This book helps you and your company achieve your innovative PR strategy. Insights in how it all started, where it is now, and where the industry is going to be.

Patrick de Laive, Co-founder The Next Web

Download our free eBook

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