- Blog posts
A blog with instructional pieces on how to be an effective communicator, based on helpful tips from some of PR’s movers and shakers.
Visit blogWe believe that building trust is essential to your ability to share your story. That’s why we focus on helping our customers to be transparent about their organization and their impact on the world around them. Our beautifully designed online newsrooms, intuitive PR software, and expertise help our customers to generate more press coverage and build meaningful relationships with journalists, investors, customers and other stakeholders.
Our solutions are designed to make your life easier. Share your news, journey and milestones in your newsroom and transform your audience into active, engaged subscribers.
Socially-conscious brands realize their impact on the world around them—and are bold enough to try and shape it for the better. These are the businesses of the future.
Every organization is attached to an ecosystem of businesses, communities, and natural surroundings. Brands that think about their impact on every part of the equation—and communicate their response effectively—are vital in helping us to face the world's mounting challenges.
We give these new rule-setters the tools to tell their stories in ways that move people. A lot of people. In today’s world, a company can be anything, but it can’t be everything. Which is why being socially-conscious doesn’t demand perfection, it means starting a journey—and sharing that journey to inspire others to start theirs.
Just like many of our customers, we are committed to making a positive impact on the world.
We want to create a workplace where everyone, no matter who they are, feels like they belong. We have changed our recruitment processes to remove as much human bias as possible and have made sure that everyone receives equal pay based on the seniority of their position, benchmarked against Dutch salaries, no matter where they choose to live.
We value the differences in our cultures, beliefs and lifestyles. Our team speaks six native languages and live in five countries across two continents.
Without a balanced world, we simply won’t survive. Climate change is nothing new, but its toll is more visible with each passing day. The era of “business as usual” is over. The next decade will be definitive not just for the survival of our organizations, but of our entire planet.
pr.co is trying to mitigate its environmental impact. Back in 2020, we decided to become a permanently remote company, removing our team’s daily commute and enabling them to live and work wherever they are happiest.
Today we continue to find new ways to become more sustainable, like having an efficient code base or having energy-efficient homes. But we know that these efforts alone are not enough. We want to give environmental issues an effective podium to create the most impact, so we’ve chosen to offer our newsroom solution to NGOs at the lowest cost we can sustainably offer it at.
We see ourselves as part of many communities, locally, in our industry, and in the world. We want to take on our responsibility to give back to the communities that support us. That's why Stefan supports early-stage startup founders, Padraig mentored female UX talent, and Sjors hosts events for the local PR community.
Modern communication is not just about storytelling, it’s about story-doing. We feel that without concrete action, communication is meaningless. Our newsrooms help organisations showcase the concrete steps they have taken to create a future-facing, socially-conscious brand.
We are humbled to see so many brands use pr.co to share their journey.
The future is not a solo act. We believe that by crowd-sourcing the knowledge we have in our professional community, we become better communicators, create more aha-moments, and give each other the courage needed to do great work.
We believe the ‘relations’ part in public relations is non-negotiable. Human relationships are at the core of public relations, and are well worth the time they take to build. Using shortcuts like commercial newswires are bad for your brand. But taking the time to do research on journalists who are a good fit, and respecting the human behind a computer screen, is a key deciding factor between your story being canned or published.
This is why we have created a CRM that helps you curate lists of real people, and have worked with journalists to build a newsroom solution that makes them feel respected and helps them do their work. Our customers regularly report that since ditching the spam and spin, they have increased their Inbound PR, meaning more journalists now come to them directly for a story than the other way round.
We are a warm, vibrant team with big ambitions. Get to know who we are.
Are you tech-savvy? Do you strive to get the best out of yourself and others? We’re a tight-knit team helping brands make more impact with our software and services. We work hard to focus on the right problems and to turn these into meaningful solutions. If this excites you, get in touch. View our openings
