PR.co has a new look

You've seen our new identity on our website and now we've finally brought it into the app too. It all feels like one thing now.

While we were at it, we took the opportunity to clean up things that had been bugging us for a while. Over time the product had picked up small inconsistencies: a different icon style here, a mismatched color there, and copy that made sense when we wrote it but not so much anymore.

How you use PR.co hasn't changed. Where things live, the workflows, your data, it all remains the same. Same product, with a new coat of paint.

Watch a quick walkthrough →

Here's what we've changed:

Layout and navigation — The global navigation is updated: icons now have labels, clearer structure, and better balance between sidebars and main content.

Typography — The app now uses the ABC Ginto typeface across all pages. Headings, labels, and body text share one typographic style and read clearly.

Icons — We were mixing four different icon styles depending on where you were in the app. Everything's on one system (Phosphor) with consistent sizes and colors.

Color and status — Success, warning, error, and informational states follow a shared color palette throughout. Campaign status chips and labels are quicker to read at a glance.

One primary action per screen — Some pages used to show multiple strong calls to action in green and blue. There's now one primary action per page, always green, so the next step is obvious. Secondary actions are still there, just not competing for attention.

Tighter copy — We've shortened and sharpened headings, labels, and helper text throughout, making them easier to understand.

A few things got renamed — A few areas are renamed to match how people think or talk about them. The features themselves are unchanged:

• Clippings is now Coverage

• Media kits is now Downloadables

• PR CRM is now Contacts

Settings, simplified — User and Organization settings now live on one page, making it easier to make changes. Newsroom settings have their own dedicated page. On both, “Go back” takes you straight back to where you came from.

More updates coming soon. This foundational work makes it a lot easier for us to keep shipping without things getting inconsistent again.

We've touched a lot of screens, so if something looks off or reads strangely, let us know.