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Sjors Mahler

Sjors Mahler

Commercial Director

Sjors Mahler is the former Commercial Director at pr.co. He's worked with PR and communications teams for 9 years and has organized dozens of meetups and events for the Amsterdam PR community. Sjors has an MSc in Persuasive Communications and specializes in branding, sales strategy, and inbound PR.

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Sjors Mahler

White desk with calculator, pen, papers, and small plant.

How to Plan and Maximize your PR Budget to Save Money

Public Relations

White desk with calculator, pen, papers, and small plant.

How to Plan and Maximize your PR Budget to Save Money

Public Relations

White desk with calculator, pen, papers, and small plant.

How to Plan and Maximize your PR Budget to Save Money

Public Relations

Eight smiling headshots arranged in a starburst pattern.

8 PR Influencers To Follow In 2023

Public Relations

Eight smiling headshots arranged in a starburst pattern.

8 PR Influencers To Follow In 2023

Public Relations

Eight smiling headshots arranged in a starburst pattern.

8 PR Influencers To Follow In 2023

Public Relations

Collage of various website screenshots showcasing different design styles and content, including news articles, product pages, and blog posts.

Top 11 Newsrooms

Public Relations

Collage of various website screenshots showcasing different design styles and content, including news articles, product pages, and blog posts.

Top 11 Newsrooms

Public Relations

Collage of various website screenshots showcasing different design styles and content, including news articles, product pages, and blog posts.

Top 11 Newsrooms

Public Relations

Printed newspapers moving along a large industrial printing press.

Going Beyond The Press Release: How To Create A Wave Of Communication

Public Relations

Printed newspapers moving along a large industrial printing press.

Going Beyond The Press Release: How To Create A Wave Of Communication

Public Relations

Printed newspapers moving along a large industrial printing press.

Going Beyond The Press Release: How To Create A Wave Of Communication

Public Relations

Hand-drawn lightbulb with a question mark, pencil, and eraser on white paper. Represents brainstorming or problem-solving.

Why Successful PR Campaigns Use Multiple Channels

Public Relations

Hand-drawn lightbulb with a question mark, pencil, and eraser on white paper. Represents brainstorming or problem-solving.

Why Successful PR Campaigns Use Multiple Channels

Public Relations

Hand-drawn lightbulb with a question mark, pencil, and eraser on white paper. Represents brainstorming or problem-solving.

Why Successful PR Campaigns Use Multiple Channels

Public Relations

A woman leads a team brainstorming session, pointing at a whiteboard covered in sticky notes.

How To Use Storytelling As Your Most Effective Strategy

Public Relations

A woman leads a team brainstorming session, pointing at a whiteboard covered in sticky notes.

How To Use Storytelling As Your Most Effective Strategy

Public Relations

A woman leads a team brainstorming session, pointing at a whiteboard covered in sticky notes.

How To Use Storytelling As Your Most Effective Strategy

Public Relations

Overhead view of two pairs of feet standing on a pavement with the words "Passion led us here" written on it.

How To Adjust Your Communication Strategy To Achieve More Engagement

Public Relations

Overhead view of two pairs of feet standing on a pavement with the words "Passion led us here" written on it.

How To Adjust Your Communication Strategy To Achieve More Engagement

Public Relations

Overhead view of two pairs of feet standing on a pavement with the words "Passion led us here" written on it.

How To Adjust Your Communication Strategy To Achieve More Engagement

Public Relations

Black and white drawing of a whimsical landscape with a large tree, a gazebo, a rainbow, and small creatures.

Brand Building: Three Simple Steps To Create A Grand Master Plan

Public Relations

Black and white drawing of a whimsical landscape with a large tree, a gazebo, a rainbow, and small creatures.

Brand Building: Three Simple Steps To Create A Grand Master Plan

Public Relations

Black and white drawing of a whimsical landscape with a large tree, a gazebo, a rainbow, and small creatures.

Brand Building: Three Simple Steps To Create A Grand Master Plan

Public Relations

Close-up of a hand holding a compass in front of a lush forest landscape.

The Foundation Of Good PR Is Purpose

Public Relations

Close-up of a hand holding a compass in front of a lush forest landscape.

The Foundation Of Good PR Is Purpose

Public Relations

Close-up of a hand holding a compass in front of a lush forest landscape.

The Foundation Of Good PR Is Purpose

Public Relations

Printed newspapers moving along a large industrial printing press.

Press Releases: Why You Can't Win People Over with Only Numbers

Brand Building

Printed newspapers moving along a large industrial printing press.

Press Releases: Why You Can't Win People Over with Only Numbers

Brand Building

Printed newspapers moving along a large industrial printing press.

Press Releases: Why You Can't Win People Over with Only Numbers

Brand Building

Line drawing of a robot and a cat-like creature in traditional clothing standing near a tree trunk.

Brand Building: People Care, All You Have To Do Is Tune In

Public Relations

Line drawing of a robot and a cat-like creature in traditional clothing standing near a tree trunk.

Brand Building: People Care, All You Have To Do Is Tune In

Public Relations

Line drawing of a robot and a cat-like creature in traditional clothing standing near a tree trunk.

Brand Building: People Care, All You Have To Do Is Tune In

Public Relations

Vibrant night scene in a bustling city, filled with bright, colorful billboards and advertisements. People are visible below.

Why You Shouldn't Obsess Over Media Value

Media Relations

Vibrant night scene in a bustling city, filled with bright, colorful billboards and advertisements. People are visible below.

Why You Shouldn't Obsess Over Media Value

Media Relations

Vibrant night scene in a bustling city, filled with bright, colorful billboards and advertisements. People are visible below.

Why You Shouldn't Obsess Over Media Value

Media Relations

Person relaxing in a green hammock hanging from a tree, overlooking a scenic landscape of rolling green hills.

The Slow Movement's Slow Takeover Of Communication

Public Relations

Person relaxing in a green hammock hanging from a tree, overlooking a scenic landscape of rolling green hills.

The Slow Movement's Slow Takeover Of Communication

Public Relations

Person relaxing in a green hammock hanging from a tree, overlooking a scenic landscape of rolling green hills.

The Slow Movement's Slow Takeover Of Communication

Public Relations

Two people stand before a wall covered in security cameras. A single door and window are visible. The image evokes feelings of surveillance and privacy.

A Public Relations Lesson For The Tech Industry

Public Relations

Two people stand before a wall covered in security cameras. A single door and window are visible. The image evokes feelings of surveillance and privacy.

A Public Relations Lesson For The Tech Industry

Public Relations

Two people stand before a wall covered in security cameras. A single door and window are visible. The image evokes feelings of surveillance and privacy.

A Public Relations Lesson For The Tech Industry

Public Relations

Three colleagues collaborate around a table, reviewing documents and engaging in discussion. They appear to be in a modern, bright office space.

Creative Diversity: A Case for Inclusion and Representation

Internal Communications

Three colleagues collaborate around a table, reviewing documents and engaging in discussion. They appear to be in a modern, bright office space.

Creative Diversity: A Case for Inclusion and Representation

Internal Communications

Three colleagues collaborate around a table, reviewing documents and engaging in discussion. They appear to be in a modern, bright office space.

Creative Diversity: A Case for Inclusion and Representation

Internal Communications

Open book on a wooden table with stacks of books in the background.

Recipes for Self-Love: Lessons from a Former Advertiser Turned Instagram Activist

Public Relations

Open book on a wooden table with stacks of books in the background.

Recipes for Self-Love: Lessons from a Former Advertiser Turned Instagram Activist

Public Relations

Open book on a wooden table with stacks of books in the background.

Recipes for Self-Love: Lessons from a Former Advertiser Turned Instagram Activist

Public Relations

Close-up of a woman's hands typing on a white keyboard.

Content Marketing: Why Quality Matters

Brand Building

Close-up of a woman's hands typing on a white keyboard.

Content Marketing: Why Quality Matters

Brand Building

Close-up of a woman's hands typing on a white keyboard.

Content Marketing: Why Quality Matters

Brand Building

Two people shaking hands, signifying a business deal, partnership, or agreement.

The Key to Networking? Kindness.

Media Relations

Two people shaking hands, signifying a business deal, partnership, or agreement.

The Key to Networking? Kindness.

Media Relations

Two people shaking hands, signifying a business deal, partnership, or agreement.

The Key to Networking? Kindness.

Media Relations

Woman working on laptop, editing photo in Photoshop.

Using Data To Gain And Maintain Trust With Your Audience

Public Relations

Woman working on laptop, editing photo in Photoshop.

Using Data To Gain And Maintain Trust With Your Audience

Public Relations

Woman working on laptop, editing photo in Photoshop.

Using Data To Gain And Maintain Trust With Your Audience

Public Relations

Person holding a lit sparkler at dusk.

How Not to Do Public Relations: The Dark Patterns of Aimless PR

Public Relations

Person holding a lit sparkler at dusk.

How Not to Do Public Relations: The Dark Patterns of Aimless PR

Public Relations

Person holding a lit sparkler at dusk.

How Not to Do Public Relations: The Dark Patterns of Aimless PR

Public Relations

Silhouette of a parent playfully tossing a child in the air at sunset by the ocean.

The Most Important Driver to Reach Your Audience? Trust.

Public Relations

Silhouette of a parent playfully tossing a child in the air at sunset by the ocean.

The Most Important Driver to Reach Your Audience? Trust.

Public Relations

Silhouette of a parent playfully tossing a child in the air at sunset by the ocean.

The Most Important Driver to Reach Your Audience? Trust.

Public Relations

Neon sign displaying the word "Change" in a stylized script font.

Why Marketers Are the New Changemakers

Public Relations

Neon sign displaying the word "Change" in a stylized script font.

Why Marketers Are the New Changemakers

Public Relations

Neon sign displaying the word "Change" in a stylized script font.

Why Marketers Are the New Changemakers

Public Relations

Woman holding a dark blue water bottle, sitting outdoors with a man in the background.

How Dopper Uses Partnerships to Make Waves

Brand Building

Woman holding a dark blue water bottle, sitting outdoors with a man in the background.

How Dopper Uses Partnerships to Make Waves

Brand Building

Woman holding a dark blue water bottle, sitting outdoors with a man in the background.

How Dopper Uses Partnerships to Make Waves

Brand Building

A McWhopper box sits on a red and tan background. The box is tan and red with the McWhopper logo.

Brand Messaging: Why It's Important to Speak Like a Human Being

Public Relations

A McWhopper box sits on a red and tan background. The box is tan and red with the McWhopper logo.

Brand Messaging: Why It's Important to Speak Like a Human Being

Public Relations

A McWhopper box sits on a red and tan background. The box is tan and red with the McWhopper logo.

Brand Messaging: Why It's Important to Speak Like a Human Being

Public Relations

Two men recording a podcast in a studio, seen through a glass partition. A third man stands in the background.

How to Do Public Relations the Inbound Way

Media Relations

Two men recording a podcast in a studio, seen through a glass partition. A third man stands in the background.

How to Do Public Relations the Inbound Way

Media Relations

Two men recording a podcast in a studio, seen through a glass partition. A third man stands in the background.

How to Do Public Relations the Inbound Way

Media Relations

A young woman with curly hair uses a megaphone to address a crowd of protestors holding signs.

Brand Activism: How Marketers Can Create Purposeful Action to Ensure Long-Term Success

Brand Building

A young woman with curly hair uses a megaphone to address a crowd of protestors holding signs.

Brand Activism: How Marketers Can Create Purposeful Action to Ensure Long-Term Success

Brand Building

A young woman with curly hair uses a megaphone to address a crowd of protestors holding signs.

Brand Activism: How Marketers Can Create Purposeful Action to Ensure Long-Term Success

Brand Building

Earth at night, seen from space, showing city lights across continents.

The PR Landscape Is Shifting: Change Before You're Forced To

Public Relations

Earth at night, seen from space, showing city lights across continents.

The PR Landscape Is Shifting: Change Before You're Forced To

Public Relations

Earth at night, seen from space, showing city lights across continents.

The PR Landscape Is Shifting: Change Before You're Forced To

Public Relations

Person sitting on a bench outdoors, reading a newspaper, their face hidden behind it.

Why Newswire Services Will Hurt Your Brand

Media Relations

Person sitting on a bench outdoors, reading a newspaper, their face hidden behind it.

Why Newswire Services Will Hurt Your Brand

Media Relations

Person sitting on a bench outdoors, reading a newspaper, their face hidden behind it.

Why Newswire Services Will Hurt Your Brand

Media Relations

Person using a laptop, editing text and color on a design program.

Why You Should Be Using Personalization as a PR Professional

Public Relations

Person using a laptop, editing text and color on a design program.

Why You Should Be Using Personalization as a PR Professional

Public Relations

Person using a laptop, editing text and color on a design program.

Why You Should Be Using Personalization as a PR Professional

Public Relations

Open book with fairy lights illuminating the pages, resting on a bed. Hands gently hold the book.

Attention, Is There a Storyteller in the Room?

Brand Building

Open book with fairy lights illuminating the pages, resting on a bed. Hands gently hold the book.

Attention, Is There a Storyteller in the Room?

Brand Building

Open book with fairy lights illuminating the pages, resting on a bed. Hands gently hold the book.

Attention, Is There a Storyteller in the Room?

Brand Building

Black and white photo of a long road with power lines stretching into the foggy distance.

Considering Newswires? Read This First.

Media Relations

Black and white photo of a long road with power lines stretching into the foggy distance.

Considering Newswires? Read This First.

Media Relations

Black and white photo of a long road with power lines stretching into the foggy distance.

Considering Newswires? Read This First.

Media Relations

A stack of newspapers, showing the edges of many pages and headlines.

A Brief History of News Publishing

Media Relations

A stack of newspapers, showing the edges of many pages and headlines.

A Brief History of News Publishing

Media Relations

A stack of newspapers, showing the edges of many pages and headlines.

A Brief History of News Publishing

Media Relations

Tablet displaying colorful design sketches sits on a desk in front of a computer showing color palettes.

What 10 Years at Heineken Taught Me About Branding

Brand Building

Tablet displaying colorful design sketches sits on a desk in front of a computer showing color palettes.

What 10 Years at Heineken Taught Me About Branding

Brand Building

Tablet displaying colorful design sketches sits on a desk in front of a computer showing color palettes.

What 10 Years at Heineken Taught Me About Branding

Brand Building

A diverse crowd of people cheering and raising their hands at a concert or event.

Write for Your Audience: Nobody Gives a $#!% About Your Brand

Brand Building

A diverse crowd of people cheering and raising their hands at a concert or event.

Write for Your Audience: Nobody Gives a $#!% About Your Brand

Brand Building

A diverse crowd of people cheering and raising their hands at a concert or event.

Write for Your Audience: Nobody Gives a $#!% About Your Brand

Brand Building

Person wearing headphones sits at computer facing window with sunset view.

Do the Right Thing. Sincerely, Your Employees.

Internal Communications

Person wearing headphones sits at computer facing window with sunset view.

Do the Right Thing. Sincerely, Your Employees.

Internal Communications

Person wearing headphones sits at computer facing window with sunset view.

Do the Right Thing. Sincerely, Your Employees.

Internal Communications

Close-up of a hazel eye with long eyelashes.

Neuromarketing: The Ethical Puzzle Coming Your Way

Public Relations

Close-up of a hazel eye with long eyelashes.

Neuromarketing: The Ethical Puzzle Coming Your Way

Public Relations

Close-up of a hazel eye with long eyelashes.

Neuromarketing: The Ethical Puzzle Coming Your Way

Public Relations

Collage of a woman's face surrounded by several men's faces, all appearing as segments of a flower. The background is a vibrant, distorted pattern in yellow, pink, and purple.

Nailing Your Tone of Voice: Meet the Popular Newsletter Potty Mouth

Brand Building

Collage of a woman's face surrounded by several men's faces, all appearing as segments of a flower. The background is a vibrant, distorted pattern in yellow, pink, and purple.

Nailing Your Tone of Voice: Meet the Popular Newsletter Potty Mouth

Brand Building

Collage of a woman's face surrounded by several men's faces, all appearing as segments of a flower. The background is a vibrant, distorted pattern in yellow, pink, and purple.

Nailing Your Tone of Voice: Meet the Popular Newsletter Potty Mouth

Brand Building

Man giving presentation at conference with "AMD" lettering on stage

Alain Sylvain on Being Courageous in Communications

Public Relations

Man giving presentation at conference with "AMD" lettering on stage

Alain Sylvain on Being Courageous in Communications

Public Relations

Man giving presentation at conference with "AMD" lettering on stage

Alain Sylvain on Being Courageous in Communications

Public Relations

Headshot of a smiling woman with long blonde hair, wearing a black leather jacket.

Doing PR for Startups Changing Reality: Kicking Back at Establishment

Public Relations

Headshot of a smiling woman with long blonde hair, wearing a black leather jacket.

Doing PR for Startups Changing Reality: Kicking Back at Establishment

Public Relations

Headshot of a smiling woman with long blonde hair, wearing a black leather jacket.

Doing PR for Startups Changing Reality: Kicking Back at Establishment

Public Relations

Close-up of diverse hands stacked on top of each other, symbolizing unity, teamwork, and support.

How to Use Emotive Storytelling to Bring Your Message Across

Brand Building

Close-up of diverse hands stacked on top of each other, symbolizing unity, teamwork, and support.

How to Use Emotive Storytelling to Bring Your Message Across

Brand Building

Close-up of diverse hands stacked on top of each other, symbolizing unity, teamwork, and support.

How to Use Emotive Storytelling to Bring Your Message Across

Brand Building

Several EU flags wave in front of a modern building.

When Creative Communications Helped Democracy

Public Relations

Several EU flags wave in front of a modern building.

When Creative Communications Helped Democracy

Public Relations

Several EU flags wave in front of a modern building.

When Creative Communications Helped Democracy

Public Relations

Smoke rises from a forest fire along a lakeshore.

What's the Role of PR in a Climate Crisis?

Public Relations

Smoke rises from a forest fire along a lakeshore.

What's the Role of PR in a Climate Crisis?

Public Relations

Smoke rises from a forest fire along a lakeshore.

What's the Role of PR in a Climate Crisis?

Public Relations

Brightly lit Times Square at night, filled with people and billboards advertising Broadway shows.

How the Origin Story of the Adman Is Harming Our Industry

Public Relations

Brightly lit Times Square at night, filled with people and billboards advertising Broadway shows.

How the Origin Story of the Adman Is Harming Our Industry

Public Relations

Brightly lit Times Square at night, filled with people and billboards advertising Broadway shows.

How the Origin Story of the Adman Is Harming Our Industry

Public Relations

Microscopic image of a coronavirus. COVID-19 virus.

10 Best Practices for Communication Management of COVID-19

Crisis Communications

Microscopic image of a coronavirus. COVID-19 virus.

10 Best Practices for Communication Management of COVID-19

Crisis Communications

Microscopic image of a coronavirus. COVID-19 virus.

10 Best Practices for Communication Management of COVID-19

Crisis Communications

Black and white headshots of three individuals: a man with long hair, a woman with long blonde hair, and a man with short brown hair.

Three PR Experts on How to Build a Network of Media Contacts

Media Relations

Black and white headshots of three individuals: a man with long hair, a woman with long blonde hair, and a man with short brown hair.

Three PR Experts on How to Build a Network of Media Contacts

Media Relations

Black and white headshots of three individuals: a man with long hair, a woman with long blonde hair, and a man with short brown hair.

Three PR Experts on How to Build a Network of Media Contacts

Media Relations

WeTransfer Newsroom page showing articles about the company's growth and a video interview.

What Makes a Good Online Newsroom & Why You Need One

Media Relations

WeTransfer Newsroom page showing articles about the company's growth and a video interview.

What Makes a Good Online Newsroom & Why You Need One

Media Relations

WeTransfer Newsroom page showing articles about the company's growth and a video interview.

What Makes a Good Online Newsroom & Why You Need One

Media Relations

Smiling man holding a brochure, possibly a student or employee, outdoors in a city setting.

A Journalist's Perspective on Your Press Release

Media Relations

Smiling man holding a brochure, possibly a student or employee, outdoors in a city setting.

A Journalist's Perspective on Your Press Release

Media Relations

Smiling man holding a brochure, possibly a student or employee, outdoors in a city setting.

A Journalist's Perspective on Your Press Release

Media Relations

Two microphones and headphones on a wooden table in a podcast studio.

Tough Questions You May Be Asked as a Spokesperson - and How to Respond

Crisis Communications

Two microphones and headphones on a wooden table in a podcast studio.

Tough Questions You May Be Asked as a Spokesperson - and How to Respond

Crisis Communications

Two microphones and headphones on a wooden table in a podcast studio.

Tough Questions You May Be Asked as a Spokesperson - and How to Respond

Crisis Communications

A large group of jubilant snowboarders, many wearing Red Bull branded bibs, raise their arms in celebration on a snowy mountainside.

Waarom een PR-strategie verder gaat dan persberichten

Media Relations

A large group of jubilant snowboarders, many wearing Red Bull branded bibs, raise their arms in celebration on a snowy mountainside.

Waarom een PR-strategie verder gaat dan persberichten

Media Relations

A large group of jubilant snowboarders, many wearing Red Bull branded bibs, raise their arms in celebration on a snowy mountainside.

Waarom een PR-strategie verder gaat dan persberichten

Media Relations

A large crowd of people covered in tomatoes at La Tomatina festival. They are laughing and throwing tomatoes at each other.

How to Plan Buzzworthy PR Events

Media Relations

A large crowd of people covered in tomatoes at La Tomatina festival. They are laughing and throwing tomatoes at each other.

How to Plan Buzzworthy PR Events

Media Relations

A large crowd of people covered in tomatoes at La Tomatina festival. They are laughing and throwing tomatoes at each other.

How to Plan Buzzworthy PR Events

Media Relations

Delivery driver on an orange bicycle, wearing an orange shirt and carrying an orange delivery bag.

Taking It Back to the Core: Takeaway.com’s Communications in the Corona Crisis

Crisis Communications

Delivery driver on an orange bicycle, wearing an orange shirt and carrying an orange delivery bag.

Taking It Back to the Core: Takeaway.com’s Communications in the Corona Crisis

Crisis Communications

Delivery driver on an orange bicycle, wearing an orange shirt and carrying an orange delivery bag.

Taking It Back to the Core: Takeaway.com’s Communications in the Corona Crisis

Crisis Communications

An ambulance with flashing blue lights speeds down a city street at night.

How Communicators Can Prepare for a Crisis, and Survive One

Crisis Communications

An ambulance with flashing blue lights speeds down a city street at night.

How Communicators Can Prepare for a Crisis, and Survive One

Crisis Communications

An ambulance with flashing blue lights speeds down a city street at night.

How Communicators Can Prepare for a Crisis, and Survive One

Crisis Communications

Screenshot of a contact management software interface showing a list of contacts with details like name, job title, and last updated time.

Gratis de perfecte perslijst maken met mediacontacten (met tools)

Media Relations

Screenshot of a contact management software interface showing a list of contacts with details like name, job title, and last updated time.

Gratis de perfecte perslijst maken met mediacontacten (met tools)

Media Relations

Screenshot of a contact management software interface showing a list of contacts with details like name, job title, and last updated time.

Gratis de perfecte perslijst maken met mediacontacten (met tools)

Media Relations

Close-up of a white computer keyboard with visible keys.

How to Improve Your Writing Skills {+ Tools}

Media Relations

Close-up of a white computer keyboard with visible keys.

How to Improve Your Writing Skills {+ Tools}

Media Relations

Close-up of a white computer keyboard with visible keys.

How to Improve Your Writing Skills {+ Tools}

Media Relations

A person taking a photo of another person in a canoe on a lake at sunset.

A CEO's Guide on How to Be an Optimist in Tech

Public Relations

A person taking a photo of another person in a canoe on a lake at sunset.

A CEO's Guide on How to Be an Optimist in Tech

Public Relations

A person taking a photo of another person in a canoe on a lake at sunset.

A CEO's Guide on How to Be an Optimist in Tech

Public Relations

Three face masks hanging on a rack. Two KN95 masks and one surgical mask.

How Bol.com Used Internal Communications to Navigate COVID-19

Internal Communications

Three face masks hanging on a rack. Two KN95 masks and one surgical mask.

How Bol.com Used Internal Communications to Navigate COVID-19

Internal Communications

Three face masks hanging on a rack. Two KN95 masks and one surgical mask.

How Bol.com Used Internal Communications to Navigate COVID-19

Internal Communications

Website displayed on a tablet and smartphone, showcasing sleek electric bikes and related articles. Explore VanMoof's online presence.

Why Sending Images with Your Pitch Is So Important - and How to Do It Right

Media Relations

Website displayed on a tablet and smartphone, showcasing sleek electric bikes and related articles. Explore VanMoof's online presence.

Why Sending Images with Your Pitch Is So Important - and How to Do It Right

Media Relations

Website displayed on a tablet and smartphone, showcasing sleek electric bikes and related articles. Explore VanMoof's online presence.

Why Sending Images with Your Pitch Is So Important - and How to Do It Right

Media Relations

A diverse group of coworkers collaborates around a laptop, engaged in a project review or brainstorming session.

Press Pages Explained: Benefits, Examples & Success Factors

Media Relations

A diverse group of coworkers collaborates around a laptop, engaged in a project review or brainstorming session.

Press Pages Explained: Benefits, Examples & Success Factors

Media Relations

A diverse group of coworkers collaborates around a laptop, engaged in a project review or brainstorming session.

Press Pages Explained: Benefits, Examples & Success Factors

Media Relations

Person holding smartphone displaying website design, laptop in background

How AI Puts Agencies at a Competitive Advantage

Public Relations

Person holding smartphone displaying website design, laptop in background

How AI Puts Agencies at a Competitive Advantage

Public Relations

Person holding smartphone displaying website design, laptop in background

How AI Puts Agencies at a Competitive Advantage

Public Relations

Aerial view of wind turbines in a green field, partially covered by clouds.

Purpose: The Indirect Route to Success

Brand Building

Aerial view of wind turbines in a green field, partially covered by clouds.

Purpose: The Indirect Route to Success

Brand Building

Aerial view of wind turbines in a green field, partially covered by clouds.

Purpose: The Indirect Route to Success

Brand Building

Three people stand outside, laughing and playfully bumping fists. A woman is on the left, a man in the center, and a man on the right.

Why We Need Mischief in Communication

Public Relations

Three people stand outside, laughing and playfully bumping fists. A woman is on the left, a man in the center, and a man on the right.

Why We Need Mischief in Communication

Public Relations

Three people stand outside, laughing and playfully bumping fists. A woman is on the left, a man in the center, and a man on the right.

Why We Need Mischief in Communication

Public Relations

Smartphone screen showing app icons for Google, Mail (with 20 unread messages), and Phone.

Why a Newsroom Without Contact Details Will Cost You Serious Media Coverage

Media Relations

Smartphone screen showing app icons for Google, Mail (with 20 unread messages), and Phone.

Why a Newsroom Without Contact Details Will Cost You Serious Media Coverage

Media Relations

Smartphone screen showing app icons for Google, Mail (with 20 unread messages), and Phone.

Why a Newsroom Without Contact Details Will Cost You Serious Media Coverage

Media Relations

Two hands reaching toward each other against a bright sky. Represents support, connection, or teamwork.

8 Influential People Every PR Pro Should Be Following on LinkedIn

Media Relations

Two hands reaching toward each other against a bright sky. Represents support, connection, or teamwork.

8 Influential People Every PR Pro Should Be Following on LinkedIn

Media Relations

Two hands reaching toward each other against a bright sky. Represents support, connection, or teamwork.

8 Influential People Every PR Pro Should Be Following on LinkedIn

Media Relations

Four diverse hands lay flat on a wooden table, symbolizing unity and collaboration.

Diversity and Inclusion: What Does It Mean to Belong?

Internal Communications

Four diverse hands lay flat on a wooden table, symbolizing unity and collaboration.

Diversity and Inclusion: What Does It Mean to Belong?

Internal Communications

Four diverse hands lay flat on a wooden table, symbolizing unity and collaboration.

Diversity and Inclusion: What Does It Mean to Belong?

Internal Communications

A group of friends laughing and enjoying a meal together outdoors at a long table.

What’s in a Brand?

Brand Building

A group of friends laughing and enjoying a meal together outdoors at a long table.

What’s in a Brand?

Brand Building

A group of friends laughing and enjoying a meal together outdoors at a long table.

What’s in a Brand?

Brand Building

Logos of various business tools and applications including Grammarly, Slack, Miro, Canva and others.

Top 5 PR Tools for 2022

Public Relations

Logos of various business tools and applications including Grammarly, Slack, Miro, Canva and others.

Top 5 PR Tools for 2022

Public Relations

Logos of various business tools and applications including Grammarly, Slack, Miro, Canva and others.

Top 5 PR Tools for 2022

Public Relations

Two NN Investment Partners employees stand at a table in front of a branded backdrop. A screen shows a video of another person.

Lessons in Online Events

Public Relations

Two NN Investment Partners employees stand at a table in front of a branded backdrop. A screen shows a video of another person.

Lessons in Online Events

Public Relations

Two NN Investment Partners employees stand at a table in front of a branded backdrop. A screen shows a video of another person.

Lessons in Online Events

Public Relations

Silhouetted figures stand before a wall of cascading lights, resembling a starry night or digital data stream.

7 PR Skills to Master for the Future

Public Relations

Silhouetted figures stand before a wall of cascading lights, resembling a starry night or digital data stream.

7 PR Skills to Master for the Future

Public Relations

Silhouetted figures stand before a wall of cascading lights, resembling a starry night or digital data stream.

7 PR Skills to Master for the Future

Public Relations

Laptop displaying a video conference with many participants, next to a teal mug.

9 Best Virtual Events of 2022

Public Relations

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9 Best Virtual Events of 2022

Public Relations

Laptop displaying a video conference with many participants, next to a teal mug.

9 Best Virtual Events of 2022

Public Relations

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How Press Releases Help You Build Better Products

Public Relations

Two designers reviewing wireframes on a wall. They are collaborating and making adjustments to the website design.

How Press Releases Help You Build Better Products

Public Relations

Two designers reviewing wireframes on a wall. They are collaborating and making adjustments to the website design.

How Press Releases Help You Build Better Products

Public Relations

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How to Set and Measure PR Goals (+ Examples)

Public Relations

Hand-drawn line graph showing upward trend, alongside pens and ruler on wooden desk.

How to Set and Measure PR Goals (+ Examples)

Public Relations

Hand-drawn line graph showing upward trend, alongside pens and ruler on wooden desk.

How to Set and Measure PR Goals (+ Examples)

Public Relations

Two people stand silhouetted against a sunset overlooking a mountain range and a valley filled with clouds. A tent is pitched nearby. Other people are visible in the distance.

9 Sociaal Bewuste Merken Met Impactvolle PR-campagnes

Public Relations

Two people stand silhouetted against a sunset overlooking a mountain range and a valley filled with clouds. A tent is pitched nearby. Other people are visible in the distance.

9 Sociaal Bewuste Merken Met Impactvolle PR-campagnes

Public Relations

Two people stand silhouetted against a sunset overlooking a mountain range and a valley filled with clouds. A tent is pitched nearby. Other people are visible in the distance.

9 Sociaal Bewuste Merken Met Impactvolle PR-campagnes

Public Relations

Person wearing a face mask, lying down and using a laptop in a dark room.

Ten Reasons Why PR Became More Important During COVID-19

Public Relations

Person wearing a face mask, lying down and using a laptop in a dark room.

Ten Reasons Why PR Became More Important During COVID-19

Public Relations

Person wearing a face mask, lying down and using a laptop in a dark room.

Ten Reasons Why PR Became More Important During COVID-19

Public Relations

Overhead view of hands using a tablet displaying an online store. Surrounded by potted plants and glasses on a white table.

11 voorbeelden van de beste online newsrooms (en waarom ze zo goed zijn)

Public Relations

Overhead view of hands using a tablet displaying an online store. Surrounded by potted plants and glasses on a white table.

11 voorbeelden van de beste online newsrooms (en waarom ze zo goed zijn)

Public Relations

Overhead view of hands using a tablet displaying an online store. Surrounded by potted plants and glasses on a white table.

11 voorbeelden van de beste online newsrooms (en waarom ze zo goed zijn)

Public Relations

Two people sit at a table, reviewing documents and using laptops. They are collaborating on a project.

How to Write a Press Release [+ Checklist & Templates]

Media Relations

Two people sit at a table, reviewing documents and using laptops. They are collaborating on a project.

How to Write a Press Release [+ Checklist & Templates]

Media Relations

Two people sit at a table, reviewing documents and using laptops. They are collaborating on a project.

How to Write a Press Release [+ Checklist & Templates]

Media Relations

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How to Use Inbound Marketing to Land More Media Coverage

Public Relations

Hand writing the word "Audience" on a whiteboard with arrows pointing to and from it, illustrating target audience.

How to Use Inbound Marketing to Land More Media Coverage

Public Relations

Hand writing the word "Audience" on a whiteboard with arrows pointing to and from it, illustrating target audience.

How to Use Inbound Marketing to Land More Media Coverage

Public Relations

Four colleagues are collaborating around a desk in a home office. Two women and two men. They appear to be having a discussion.

PR Agency vs In-house PR Team: What's Best for You?

Public Relations

Four colleagues are collaborating around a desk in a home office. Two women and two men. They appear to be having a discussion.

PR Agency vs In-house PR Team: What's Best for You?

Public Relations

Four colleagues are collaborating around a desk in a home office. Two women and two men. They appear to be having a discussion.

PR Agency vs In-house PR Team: What's Best for You?

Public Relations

Person using laptop and phone, both displaying Facebook. Hands are visible typing and scrolling.

De beste PR-campagnes van 2022

Public Relations

Person using laptop and phone, both displaying Facebook. Hands are visible typing and scrolling.

De beste PR-campagnes van 2022

Public Relations

Person using laptop and phone, both displaying Facebook. Hands are visible typing and scrolling.

De beste PR-campagnes van 2022

Public Relations

A surprised senior man in glasses peeking from behind a blank white sign, hand over his mouth.

Why Journalists Hate Your Embargoes

Media Relations

A surprised senior man in glasses peeking from behind a blank white sign, hand over his mouth.

Why Journalists Hate Your Embargoes

Media Relations

A surprised senior man in glasses peeking from behind a blank white sign, hand over his mouth.

Why Journalists Hate Your Embargoes

Media Relations

Two men with headphones are recording a podcast. One is speaking into a microphone while the other listens. A cameraman is in the background.

The 5 Biggest Frustrations About PR Pros, According to Journalists

Public Relations

Two men with headphones are recording a podcast. One is speaking into a microphone while the other listens. A cameraman is in the background.

The 5 Biggest Frustrations About PR Pros, According to Journalists

Public Relations

Two men with headphones are recording a podcast. One is speaking into a microphone while the other listens. A cameraman is in the background.

The 5 Biggest Frustrations About PR Pros, According to Journalists

Public Relations

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Best PR Books to Help You Become a Better PR Pro

Public Relations

A row of various books standing upright on a dark blue surface. The books are different colors and sizes.

Best PR Books to Help You Become a Better PR Pro

Public Relations

A row of various books standing upright on a dark blue surface. The books are different colors and sizes.

Best PR Books to Help You Become a Better PR Pro

Public Relations

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Hoe verstuur je een persbericht onder embargo?

Media Relations

Website displaying an "Under Embargo" message with a warning icon. Content is unavailable.

Hoe verstuur je een persbericht onder embargo?

Media Relations

Website displaying an "Under Embargo" message with a warning icon. Content is unavailable.

Hoe verstuur je een persbericht onder embargo?

Media Relations

Woman with braids sits at a table, working on a laptop. She's illuminated in blue and yellow light against a yellow background.

The Best PR Campaigns of 2021

Public Relations

Woman with braids sits at a table, working on a laptop. She's illuminated in blue and yellow light against a yellow background.

The Best PR Campaigns of 2021

Public Relations

Woman with braids sits at a table, working on a laptop. She's illuminated in blue and yellow light against a yellow background.

The Best PR Campaigns of 2021

Public Relations

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Get Clicks on Your Press Release Subject Lines (25 Examples)

Public Relations

Overhead view of a person's hands typing on a laptop keyboard. A smartphone is next to the laptop.

Get Clicks on Your Press Release Subject Lines (25 Examples)

Public Relations

Overhead view of a person's hands typing on a laptop keyboard. A smartphone is next to the laptop.

Get Clicks on Your Press Release Subject Lines (25 Examples)

Public Relations

A child stands at the bottom of a long set of light brown stone stairs that curve gently to the left, set against a light beige stone wall. Sunlight casts shadows.

Hoe bouw je een PR-strategie?

Public Relations

A child stands at the bottom of a long set of light brown stone stairs that curve gently to the left, set against a light beige stone wall. Sunlight casts shadows.

Hoe bouw je een PR-strategie?

Public Relations

A child stands at the bottom of a long set of light brown stone stairs that curve gently to the left, set against a light beige stone wall. Sunlight casts shadows.

Hoe bouw je een PR-strategie?

Public Relations

Website analytics dashboard showing total clicks (223), impressions (17.6k), average CTR (1.3%), and average position (25.2).

SEO for PR Professionals

Public Relations

Website analytics dashboard showing total clicks (223), impressions (17.6k), average CTR (1.3%), and average position (25.2).

SEO for PR Professionals

Public Relations

Website analytics dashboard showing total clicks (223), impressions (17.6k), average CTR (1.3%), and average position (25.2).

SEO for PR Professionals

Public Relations

Two people wearing masks plant a small tree seedling in the ground. Other people are blurred in the background.

How to Communicate Like a B Corp

Public Relations

Two people wearing masks plant a small tree seedling in the ground. Other people are blurred in the background.

How to Communicate Like a B Corp

Public Relations

Two people wearing masks plant a small tree seedling in the ground. Other people are blurred in the background.

How to Communicate Like a B Corp

Public Relations

Low-angle view of a modern skyscraper covered in lush green plants and trees against a clear blue sky.

Top 7 CSR Examples in 2022

Public Relations

Low-angle view of a modern skyscraper covered in lush green plants and trees against a clear blue sky.

Top 7 CSR Examples in 2022

Public Relations

Low-angle view of a modern skyscraper covered in lush green plants and trees against a clear blue sky.

Top 7 CSR Examples in 2022

Public Relations

Two people sit at a table, working on laptops. They appear to be collaborating on a project.

How to Adapt Your PR Strategy to New Markets

Public Relations

Two people sit at a table, working on laptops. They appear to be collaborating on a project.

How to Adapt Your PR Strategy to New Markets

Public Relations

Two people sit at a table, working on laptops. They appear to be collaborating on a project.

How to Adapt Your PR Strategy to New Markets

Public Relations

Several EU flags waving in front of a modern glass building.

How to Build a PR Strategy for Expanding into Europe [+ Examples]

Public Relations

Several EU flags waving in front of a modern glass building.

How to Build a PR Strategy for Expanding into Europe [+ Examples]

Public Relations

Several EU flags waving in front of a modern glass building.

How to Build a PR Strategy for Expanding into Europe [+ Examples]

Public Relations

Yellow diamond-shaped road sign with a black arrow indicating winding road ahead.

How to Build an Inbound PR Strategy

Public Relations

Yellow diamond-shaped road sign with a black arrow indicating winding road ahead.

How to Build an Inbound PR Strategy

Public Relations

Yellow diamond-shaped road sign with a black arrow indicating winding road ahead.

How to Build an Inbound PR Strategy

Public Relations

Close-up of a microphone on a stand in front of a blurred audience.

How to Hire a Spokesperson

Crisis Communications

Close-up of a microphone on a stand in front of a blurred audience.

How to Hire a Spokesperson

Crisis Communications

Close-up of a microphone on a stand in front of a blurred audience.

How to Hire a Spokesperson

Crisis Communications

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The Importance of PR Measurement

Public Relations

Close-up of three rulers: a yellow tape measure, a small metric ruler, and a larger metal ruler.

The Importance of PR Measurement

Public Relations

Close-up of three rulers: a yellow tape measure, a small metric ruler, and a larger metal ruler.

The Importance of PR Measurement

Public Relations

Close-up of hands typing on a laptop keyboard.

How Marketers Can Triumph Over the Death of Third-Party Cookies

Public Relations

Close-up of hands typing on a laptop keyboard.

How Marketers Can Triumph Over the Death of Third-Party Cookies

Public Relations

Close-up of hands typing on a laptop keyboard.

How Marketers Can Triumph Over the Death of Third-Party Cookies

Public Relations

2023 New Year design with the numbers 2022 and 13 forming 2023.

PR.co Reflects on 2022

Public Relations

2023 New Year design with the numbers 2022 and 13 forming 2023.

PR.co Reflects on 2022

Public Relations

2023 New Year design with the numbers 2022 and 13 forming 2023.

PR.co Reflects on 2022

Public Relations

Close-up of hands holding the FIFA World Cup trophy against a clear blue sky.

PR Lessons from the FIFA World Cup in Qatar

Crisis Communications

Close-up of hands holding the FIFA World Cup trophy against a clear blue sky.

PR Lessons from the FIFA World Cup in Qatar

Crisis Communications

Close-up of hands holding the FIFA World Cup trophy against a clear blue sky.

PR Lessons from the FIFA World Cup in Qatar

Crisis Communications

Close-up of a newspaper headline that reads "City Layoffs" with a sub-headline that says "More Covid-19 fallout".

How to Communicate Layoffs

Crisis Communications

Close-up of a newspaper headline that reads "City Layoffs" with a sub-headline that says "More Covid-19 fallout".

How to Communicate Layoffs

Crisis Communications

Close-up of a newspaper headline that reads "City Layoffs" with a sub-headline that says "More Covid-19 fallout".

How to Communicate Layoffs

Crisis Communications

Four young adults sit together at a table, smiling and looking at tablets and laptops. They appear to be collaborating or studying.

How to Grow Your PR Network in 2023

Public Relations

Four young adults sit together at a table, smiling and looking at tablets and laptops. They appear to be collaborating or studying.

How to Grow Your PR Network in 2023

Public Relations

Four young adults sit together at a table, smiling and looking at tablets and laptops. They appear to be collaborating or studying.

How to Grow Your PR Network in 2023

Public Relations

Close-up of a red circuit board with intricate pathways and gold connectors.

How AI is Transforming Copywriting and PR

Public Relations

Close-up of a red circuit board with intricate pathways and gold connectors.

How AI is Transforming Copywriting and PR

Public Relations

Close-up of a red circuit board with intricate pathways and gold connectors.

How AI is Transforming Copywriting and PR

Public Relations

White speech bubble with the word STORY in dark blue text, next to a smaller blue speech bubble.

How to Use Brand Storytelling to Grow Your Business

Brand Building

White speech bubble with the word STORY in dark blue text, next to a smaller blue speech bubble.

How to Use Brand Storytelling to Grow Your Business

Brand Building

White speech bubble with the word STORY in dark blue text, next to a smaller blue speech bubble.

How to Use Brand Storytelling to Grow Your Business

Brand Building

Collage of various items including a book titled "My Ex Can Shove It", a Glastonbury Festival chocolate bar, the Oatly logo, and a book titled "How to Kill Your Family".

De 5 beste PR-campagnes van 2023

Public Relations

Collage of various items including a book titled "My Ex Can Shove It", a Glastonbury Festival chocolate bar, the Oatly logo, and a book titled "How to Kill Your Family".

De 5 beste PR-campagnes van 2023

Public Relations

Collage of various items including a book titled "My Ex Can Shove It", a Glastonbury Festival chocolate bar, the Oatly logo, and a book titled "How to Kill Your Family".

De 5 beste PR-campagnes van 2023

Public Relations

Hand-drawn website wireframes in blue, purple, and green watercolor. The designs show different webpage layouts.

The Best PR Campaigns of 2024 & Why They Work

Public Relations

Hand-drawn website wireframes in blue, purple, and green watercolor. The designs show different webpage layouts.

The Best PR Campaigns of 2024 & Why They Work

Public Relations

Hand-drawn website wireframes in blue, purple, and green watercolor. The designs show different webpage layouts.

The Best PR Campaigns of 2024 & Why They Work

Public Relations

Close-up of a spherical microphone with a mesh grille, hanging in a blurred room with an audience.

10+ Press Release Examples & Why They Work

Public Relations

Close-up of a spherical microphone with a mesh grille, hanging in a blurred room with an audience.

10+ Press Release Examples & Why They Work

Public Relations

Close-up of a spherical microphone with a mesh grille, hanging in a blurred room with an audience.

10+ Press Release Examples & Why They Work

Public Relations

Neon-lit stage at night, surrounded by palm trees. The stage has a colorful, geometric design with bright pink, blue, and orange lights.

The 7 Best PR Stunts of 2024

Public Relations

Neon-lit stage at night, surrounded by palm trees. The stage has a colorful, geometric design with bright pink, blue, and orange lights.

The 7 Best PR Stunts of 2024

Public Relations

Neon-lit stage at night, surrounded by palm trees. The stage has a colorful, geometric design with bright pink, blue, and orange lights.

The 7 Best PR Stunts of 2024

Public Relations

Orange access stairs leading to an airplane's access door. The plane's registration number, N704AL, is visible.

4 Worst PR Disasters of 2024

Crisis Communications

Orange access stairs leading to an airplane's access door. The plane's registration number, N704AL, is visible.

4 Worst PR Disasters of 2024

Crisis Communications

Orange access stairs leading to an airplane's access door. The plane's registration number, N704AL, is visible.

4 Worst PR Disasters of 2024

Crisis Communications

Smiling woman with braids sits at a table and works on a laptop against a bright pink background.

10 Ways PR Professionals Should Use AI in PR

Digital PR

Smiling woman with braids sits at a table and works on a laptop against a bright pink background.

10 Ways PR Professionals Should Use AI in PR

Digital PR

Smiling woman with braids sits at a table and works on a laptop against a bright pink background.

10 Ways PR Professionals Should Use AI in PR

Digital PR

Close-up of hands holding a smartphone displaying a video of a young couple dancing. Another person is dancing in the blurred background.

A Guide to Modern Digital PR

Public Relations

Close-up of hands holding a smartphone displaying a video of a young couple dancing. Another person is dancing in the blurred background.

A Guide to Modern Digital PR

Public Relations

Close-up of hands holding a smartphone displaying a video of a young couple dancing. Another person is dancing in the blurred background.

A Guide to Modern Digital PR

Public Relations

Person with smartphones held in front of their face, each phone showing a close-up of an eye or mouth.

How To Organize the Perfect Virtual Event

Public Relations

Person with smartphones held in front of their face, each phone showing a close-up of an eye or mouth.

How To Organize the Perfect Virtual Event

Public Relations

Person with smartphones held in front of their face, each phone showing a close-up of an eye or mouth.

How To Organize the Perfect Virtual Event

Public Relations

Vibrant, colorful stage with large screens displaying cosmic scenes. Neon lights and a reflective floor add to the futuristic atmosphere.

9 Virtual Events Examples That Topped Going IRL

Public Relations

Vibrant, colorful stage with large screens displaying cosmic scenes. Neon lights and a reflective floor add to the futuristic atmosphere.

9 Virtual Events Examples That Topped Going IRL

Public Relations

Vibrant, colorful stage with large screens displaying cosmic scenes. Neon lights and a reflective floor add to the futuristic atmosphere.

9 Virtual Events Examples That Topped Going IRL

Public Relations

Silhouetted figures walking along a hilltop at sunset, one person walking in the opposite direction.

How To Tweak Your Thought Leadership Strategy In 2025

Brand Building

Silhouetted figures walking along a hilltop at sunset, one person walking in the opposite direction.

How To Tweak Your Thought Leadership Strategy In 2025

Brand Building

Silhouetted figures walking along a hilltop at sunset, one person walking in the opposite direction.

How To Tweak Your Thought Leadership Strategy In 2025

Brand Building

Close-up of an antique, dark wooden letterbox with ornate detailing. The word "LETTERS" is visible on a small, glass-like panel.

Email Deliverability: Why Your Media Pitch Goes to Spam and How To Fix It

Media Relations

Close-up of an antique, dark wooden letterbox with ornate detailing. The word "LETTERS" is visible on a small, glass-like panel.

Email Deliverability: Why Your Media Pitch Goes to Spam and How To Fix It

Media Relations

Close-up of an antique, dark wooden letterbox with ornate detailing. The word "LETTERS" is visible on a small, glass-like panel.

Email Deliverability: Why Your Media Pitch Goes to Spam and How To Fix It

Media Relations