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Sjors Mahler
Commercieel Directeur

Sjors Mahler

Sjors Mahler is voormalig commercieel directeur bij pr.co. Hij werkte negen jaar samen met PR- en communicatieteams en organiseerde tientallen meetups en evenementen voor de Amsterdamse PR-community. Sjors behaalde een MSc in Persuasive Communications en is gespecialiseerd in branding, salesstrategieën en inbound PR.

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Sjors Mahler

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How To Tweak Your Thought Leadership Strategy In 2025

Brand building

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Email Deliverability: Why Your Media Pitch Goes to Spam and How To Fix It

Media relations

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9 Virtual Events Examples That Topped Going IRL

Public relations

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A Guide to Modern Digital PR

Public relations

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How To Organize the Perfect Virtual Event

Public relations

Smiling woman with braids sits at a table and works on a laptop against a bright pink background.

10 Ways PR Professionals Should Use AI in PR

Digital PR

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The 7 Best PR Stunts of 2024

Public relations

Orange access stairs leading to an airplane's access door. The plane's registration number, N704AL, is visible.

4 Worst PR Disasters of 2024

Crisis communications

Hand-drawn website wireframes in blue, purple, and green watercolor. The designs show different webpage layouts.

The Best PR Campaigns of 2024 & Why They Work

Public relations

Collage of various website screenshots showcasing different design styles and content, including news articles, product pages, and blog posts.

Top 11 Newsrooms

Public relations

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How to Plan and Maximize your PR Budget to Save Money

Public relations

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Alain Sylvain on Being Courageous in Communications

Public relations

Eight smiling headshots arranged in a starburst pattern.

8 PR Influencers To Follow In 2023

Public relations

Collage of various items including a book titled "My Ex Can Shove It", a Glastonbury Festival chocolate bar, the Oatly logo, and a book titled "How to Kill Your Family".

De 5 beste PR-campagnes van 2023

Public relations

Smartphone screen showing app icons for Google, Mail (with 20 unread messages), and Phone.

Why a Newsroom Without Contact Details Will Cost You Serious Media Coverage

Media relations

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How to Use Brand Storytelling to Grow Your Business

Brand building

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How AI is Transforming Copywriting and PR

Public relations

Four young adults sit together at a table, smiling and looking at tablets and laptops. They appear to be collaborating or studying.

How to Grow Your PR Network in 2023

Public relations

Close-up of a newspaper headline that reads "City Layoffs" with a sub-headline that says "More Covid-19 fallout".

How to Communicate Layoffs

Crisis communications

Close-up of hands holding the FIFA World Cup trophy against a clear blue sky.

PR Lessons from the FIFA World Cup in Qatar

Crisis communications

2023 New Year design with the numbers 2022 and 13 forming 2023.

PR.co Reflects on 2022

Public relations

Close-up of hands typing on a laptop keyboard.

How Marketers Can Triumph Over the Death of Third-Party Cookies

Public relations

A surprised senior man in glasses peeking from behind a blank white sign, hand over his mouth.

Why Journalists Hate Your Embargoes

Media relations

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Why You Should Be Using Personalization as a PR Professional

Public relations

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The Importance of PR Measurement

Public relations

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How to Hire a Spokesperson

Crisis communications

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How to Build an Inbound PR Strategy

Public relations

Several EU flags waving in front of a modern glass building.

How to Build a PR Strategy for Expanding into Europe [+ Examples]

Public relations

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How Communicators Can Prepare for a Crisis, and Survive One

Crisis communications

Two people sit at a table, working on laptops. They appear to be collaborating on a project.

How to Adapt Your PR Strategy to New Markets

Public relations

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Top 7 CSR Examples in 2022

Public relations

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How to Communicate Like a B Corp

Public relations

Laptop displaying a video conference with many participants, next to a teal mug.

9 Best Virtual Events of 2022

Public relations

Website analytics dashboard showing total clicks (223), impressions (17.6k), average CTR (1.3%), and average position (25.2).

SEO for PR Professionals

Public relations

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7 PR Skills to Master for the Future

Public relations

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Hoe bouw je een PR-strategie?

Public relations

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Get Clicks on Your Press Release Subject Lines (25 Examples)

Public relations

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The Best PR Campaigns of 2021

Public relations

Website displaying an "Under Embargo" message with a warning icon. Content is unavailable.

Hoe verstuur je een persbericht onder embargo?

Media relations

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Best PR Books to Help You Become a Better PR Pro

Public relations

Two men with headphones are recording a podcast. One is speaking into a microphone while the other listens. A cameraman is in the background.

The 5 Biggest Frustrations About PR Pros, According to Journalists

Public relations

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How Bol.com Used Internal Communications to Navigate COVID-19

Internal communications

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De beste PR-campagnes van 2022

Public relations

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8 Influential People Every PR Pro Should Be Following on LinkedIn

Media relations

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Why Marketers Are the New Changemakers

Public relations

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PR Agency vs In-house PR Team: What's Best for You?

Public relations

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Taking It Back to the Core: Takeaway.com’s Communications in the Corona Crisis

Crisis communications

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The PR Landscape Is Shifting: Change Before You're Forced To

Public relations

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How to Use Emotive Storytelling to Bring Your Message Across

Brand building

Two NN Investment Partners employees stand at a table in front of a branded backdrop. A screen shows a video of another person.

Lessons in Online Events

Public relations

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Why We Need Mischief in Communication

Public relations

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Purpose: The Indirect Route to Success

Brand building

Brightly lit Times Square at night, filled with people and billboards advertising Broadway shows.

How the Origin Story of the Adman Is Harming Our Industry

Public relations

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When Creative Communications Helped Democracy

Public relations

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Doing PR for Startups Changing Reality: Kicking Back at Establishment

Public relations

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Nailing Your Tone of Voice: Meet the Popular Newsletter Potty Mouth

Brand building

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Write for Your Audience: Nobody Gives a $#!% About Your Brand

Brand building

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Attention, Is There a Storyteller in the Room?

Brand building

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What's the Role of PR in a Climate Crisis?

Public relations

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How to Use Inbound Marketing to Land More Media Coverage

Public relations

Two people sit at a table, reviewing documents and using laptops. They are collaborating on a project.

How to Write a Press Release [+ Checklist & Templates]

Media relations

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11 voorbeelden van de beste online newsrooms (en waarom ze zo goed zijn)

Public relations

Two people stand silhouetted against a sunset overlooking a mountain range and a valley filled with clouds. A tent is pitched nearby. Other people are visible in the distance.

9 Sociaal Bewuste Merken Met Impactvolle PR-campagnes

Public relations

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Ten Reasons Why PR Became More Important During COVID-19

Public relations

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How to Set and Measure PR Goals (+ Examples)

Public relations

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10 Press Release Examples You Need in 2026

Public relations

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Top 5 PR Tools for 2022

Public relations

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What’s in a Brand?

Brand building

Four diverse hands lay flat on a wooden table, symbolizing unity and collaboration.

Diversity and Inclusion: What Does It Mean to Belong?

Internal communications

Website displayed on a tablet and smartphone, showcasing sleek electric bikes and related articles. Explore VanMoof's online presence.

Why Sending Images with Your Pitch Is So Important - and How to Do It Right

Media relations

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How Not to Do Public Relations: The Dark Patterns of Aimless PR

Public relations

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How AI Puts Agencies at a Competitive Advantage

Public relations

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Neuromarketing: The Ethical Puzzle Coming Your Way

Public relations

A diverse group of coworkers collaborates around a laptop, engaged in a project review or brainstorming session.

Press Pages Explained: Benefits, Examples & Success Factors

Media relations

A person taking a photo of another person in a canoe on a lake at sunset.

A CEO's Guide on How to Be an Optimist in Tech

Public relations

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Gratis de perfecte perslijst maken met mediacontacten (met tools)

Media relations

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How to Improve Your Writing Skills {+ Tools}

Media relations

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The Key to Networking? Kindness.

Media relations

A large group of jubilant snowboarders, many wearing Red Bull branded bibs, raise their arms in celebration on a snowy mountainside.

Waarom een PR-strategie verder gaat dan persberichten

Media relations

A large crowd of people covered in tomatoes at La Tomatina festival. They are laughing and throwing tomatoes at each other.

How to Plan Buzzworthy PR Events

Media relations

Two designers reviewing wireframes on a wall. They are collaborating and making adjustments to the website design.

How Press Releases Help You Build Better Products

Public relations

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Tough Questions You May Be Asked as a Spokesperson - and How to Respond

Crisis communications

WeTransfer Newsroom page showing articles about the company's growth and a video interview.

What Makes a Good Online Newsroom & Why You Need One

Media relations

Microscopic image of a coronavirus. COVID-19 virus.

10 Best Practices for Communication Management of COVID-19

Crisis communications

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A Journalist's Perspective on Your Press Release

Media relations

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Three PR Experts on How to Build a Network of Media Contacts

Media relations

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Do the Right Thing. Sincerely, Your Employees.

Internal communications

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What 10 Years at Heineken Taught Me About Branding

Brand building

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A Brief History of News Publishing

Media relations

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Considering Newswires? Read This First.

Media relations

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Why Newswire Services Will Hurt Your Brand

Media relations

A young woman with curly hair uses a megaphone to address a crowd of protestors holding signs.

Brand Activism: How Marketers Can Create Purposeful Action to Ensure Long-Term Success

Brand building

Two men recording a podcast in a studio, seen through a glass partition. A third man stands in the background.

How to Do Public Relations the Inbound Way

Media relations

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Brand Messaging: Why It's Important to Speak Like a Human Being

Public relations

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How Dopper Uses Partnerships to Make Waves

Brand building

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The Most Important Driver to Reach Your Audience? Trust.

Public relations

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Using Data To Gain And Maintain Trust With Your Audience

Public relations

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Content Marketing: Why Quality Matters

Brand building

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Recipes for Self-Love: Lessons from a Former Advertiser Turned Instagram Activist

Public relations

Three colleagues collaborate around a table, reviewing documents and engaging in discussion. They appear to be in a modern, bright office space.

Creative Diversity: A Case for Inclusion and Representation

Internal communications

Two people stand before a wall covered in security cameras. A single door and window are visible. The image evokes feelings of surveillance and privacy.

A Public Relations Lesson For The Tech Industry

Public relations

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The Slow Movement's Slow Takeover Of Communication

Public relations

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Why You Shouldn't Obsess Over Media Value

Media relations

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Brand Building: People Care, All You Have To Do Is Tune In

Public relations

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Press Releases: Why You Can't Win People Over with Only Numbers

Brand building

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The Foundation Of Good PR Is Purpose

Public relations

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Brand Building: Three Simple Steps To Create A Grand Master Plan

Public relations

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How To Adjust Your Communication Strategy To Achieve More Engagement

Public relations

A woman leads a team brainstorming session, pointing at a whiteboard covered in sticky notes.

How To Use Storytelling As Your Most Effective Strategy

Public relations

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Why Successful PR Campaigns Use Multiple Channels

Public relations

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Going Beyond The Press Release: How To Create A Wave Of Communication

Public relations