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Contentmarketeer

Ana Carrasco

Ana is marketeer bij PR.co en de drijvende kracht achter meer dan 100 artikelen en gidsen. Met een MSc in Corporate Communications en vier jaar ervaring in de PR-wereld, vertaalt Ana de inzichten van PR.co’s 250+ klanten naar hoogwaardige content waarmee PR-professionals hun resultaat verbeteren.

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Alle artikelen van

Ana Carrasco

Alternatives to Meltwater

Meltwater Alternatives: Enterprise PR Software Without The Bloat

PR Software

Alternatives to PressPage

Top 10 Alternatives to PressPage

PR Software

Woman typing on a laptop with a red light beaming from the screen

Is Your Organization Prepared for a PR Crisis? Do a Crisis Communications Audit

Crisis communications

Global Brand Consistency Audit

Global Brand Consistency: How to Empower Local Teams Without Losing Control [+Free Audit]

Public relations

Alternatives to Cision

Top 6 Alternatives to Cision

PR Software

Alternatives to Prezly

Top 7 Alternatives to Prezly

PR Software

A group of men and women looking at their phones, wearing suits and ties.

The Ultimate PR Onboarding Checklist: Assets, Approvals and Stakeholders

Public relations

McDonald's new burger with a gold backgorund

What the McDonald’s CEO Crisis Teaches PR Pros About Authenticity

Crisis communications

A woman's hands typing on a laptop, with a red light shining on them.

Crisis Stakeholder Mapping for Global Communications Teams

Crisis communications

A man and a woman with their back turned towards the camera discussing and pointing at a screen.

8 Media Monitoring Tools That Show Actual Impact

Public relations

A split image of a McDonald's hamburger and the McDonald CEO.

Worst PR Disasters of 2026

Crisis communications

PESO model

The PESO Model® 2026: How modern brands build authority in the AI discovery era

Digital PR

A man with his arms crossed behind his head laying on scattered papers.

New Report: 60% of PR Pros Feel Overwhelmed. The Problem Isn’t the Workload.

Public relations

Newsroom examples

7 Online Newsroom Strategies for 2026

Digital PR

Woman wearing AR goggles and smiling against a yellow background.

PR.co Reflects on 2025: How AI Made PR More Strategic

Digital PR

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PR Predictions for 2026: Why Trust Will Matter More Than Volume

Digital PR

A man and woman facing and pointing at a computer.

Do Press Release and Newswire Services Help With AI Visibility?

Public relations

A keyboard connected by a cable

Substack for PR: What works, what doesn’t and what’s next

Digital PR

Two men working in an office, pointing to a laptop

How to Use an Online Newsroom to Communicate Directly with Your Audience

Digital PR

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The Importance of PR Tool Integration

Public relations

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Why Translations are a Critical Strategy for AI visibility in 2026

Digital PR

Man speaking on the phone looking down to a scattered pile of papers

Top 5 PR time traps (and how to solve them for PR efficiency)

Public relations

A woman looking through a pile of papers on the floor

How AI fuels PR Burnout (and How to Fight Back)

Digital PR

A macbook laptop halfway closed with a neon purple background

A Masterclass in Owned Media: How Apple’s Newsroom Dominates PR

Public relations

A close up on an eye

7 Ways to Structure a Press Release So It’s Recognized and Cited by AI Models

Digital PR

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7 Best Tools for AI Visibility

Digital PR

Cientific testing tubes filled with blue liquid.

Top 10 PR Software Tools for 2026

Digital PR

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The Ultimate PR Q&A: Reddit Edition

Public relations

10 ways to get your brand cited by AI

Digital PR

Silhouetted figures walking along a hilltop at sunset, one person walking in the opposite direction.

How To Tweak Your Thought Leadership Strategy In 2025

Brand building

Woman in a glittery bodysuit holding up her arm showing her muscle

The Taylor Swift PR Playbook: Inside the Strategy Every Comms Pro Can Learn From

Digital PR

Still from TV show MadMen showing an ad presentation.

How to Get Your Marketing and PR Budget Approved

Digital PR

A person wearing a VR headset and holding controllers stands against an orange background.

The Essential AI Glossary for PR Pros

Digital PR

Coldplay kiss-cam incident.

The Worst PR Disasters of 2025

Public relations

Severance pop-up event in Grand Central Station.

The Best PR Stunts of 2025

Public relations

A flat lay of various tools and materials, including a hammer, rulers, and fabric swatches on a dark surface.

Best Digital PR Metrics and Tools to Track Performance

Digital PR

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How to Master Data Storytelling in PR

Digital PR

A man in a suit addresses a throng of journalists holding cameras and microphones at a press conference.

PR Ethics: How to Lead Responsible Communication in Uncertain Times

Crisis communications

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How to Master AI and Personalization in PR

Digital PR

Woman giving presentation to colleagues. A whiteboard with a mind map is visible.

Mid-Year Check In: How to audit, adjust, and strengthen your digital PR strategy

Digital PR

Two women sit on a couch, one using a laptop and the other looking at her phone. They appear to be having a conversation.

Reddit: PR’s Most Underrated Channel

Public relations

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How to Improve your visibility in Google AI Overviews

Digital PR

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From Earned Media to Earned Attention: Redefining Success Under the PESO Model

Media relations

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Where Sentiment Analysis Software Is Headed—and What It Means for PR

Digital PR

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What PR Teams Get Wrong About AI Media Monitoring

Digital PR

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Stay Ahead of AI’s Impact on Your PR Job

Digital PR

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The Power of Owned Media in an Era of Social Media Uncertainty

Media relations

Man wearing a VR headset outdoors, looking up at the sky.

The Dos and Don’ts of Using AI Tools for PR

Digital PR

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The Best PR Campaigns of 2025 & Why They Work

Public relations

A young man sits in a chair, looking thoughtfully at the camera. Multiple cameras are positioned around him, suggesting a film or interview setting.

Why Brand Journalism Might Be PR’s Biggest Hope in 2025

Public relations

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Get LLMO Savvy: Use PR to Rank in AI Search Results

Digital PR

Close-up of an antique, dark wooden letterbox with ornate detailing. The word "LETTERS" is visible on a small, glass-like panel.

Email Deliverability: Why Your Media Pitch Goes to Spam and How To Fix It

Media relations

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9 Virtual Events Examples That Topped Going IRL

Public relations

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A Guide to Modern Digital PR

Public relations

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How To Organize the Perfect Virtual Event

Public relations

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The 7 Best PR Stunts of 2024

Public relations

Orange access stairs leading to an airplane's access door. The plane's registration number, N704AL, is visible.

4 Worst PR Disasters of 2024

Crisis communications

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The Best PR Campaigns of 2024 & Why They Work

Public relations

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Top 11 Newsrooms

Public relations

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How to Plan and Maximize your PR Budget to Save Money

Public relations

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8 PR Influencers To Follow In 2023

Public relations

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De 5 beste PR-campagnes van 2023

Public relations

Smartphone screen showing app icons for Google, Mail (with 20 unread messages), and Phone.

Why a Newsroom Without Contact Details Will Cost You Serious Media Coverage

Media relations

White speech bubble with the word STORY in dark blue text, next to a smaller blue speech bubble.

How to Use Brand Storytelling to Grow Your Business

Brand building

Four young adults sit together at a table, smiling and looking at tablets and laptops. They appear to be collaborating or studying.

How to Grow Your PR Network in 2023

Public relations

Close-up of hands holding the FIFA World Cup trophy against a clear blue sky.

PR Lessons from the FIFA World Cup in Qatar

Crisis communications

A surprised senior man in glasses peeking from behind a blank white sign, hand over his mouth.

Why Journalists Hate Your Embargoes

Media relations

Close-up of three rulers: a yellow tape measure, a small metric ruler, and a larger metal ruler.

The Importance of PR Measurement

Public relations

Close-up of a microphone on a stand in front of a blurred audience.

How to Hire a Spokesperson

Crisis communications

Several EU flags waving in front of a modern glass building.

How to Build a PR Strategy for Expanding into Europe [+ Examples]

Public relations

An ambulance with flashing blue lights speeds down a city street at night.

How Communicators Can Prepare for a Crisis, and Survive One

Crisis communications

Two people sit at a table, working on laptops. They appear to be collaborating on a project.

How to Adapt Your PR Strategy to New Markets

Public relations

Low-angle view of a modern skyscraper covered in lush green plants and trees against a clear blue sky.

Top 7 CSR Examples in 2022

Public relations

Two people wearing masks plant a small tree seedling in the ground. Other people are blurred in the background.

How to Communicate Like a B Corp

Public relations

Laptop displaying a video conference with many participants, next to a teal mug.

9 Best Virtual Events of 2022

Public relations

Website analytics dashboard showing total clicks (223), impressions (17.6k), average CTR (1.3%), and average position (25.2).

SEO for PR Professionals

Public relations

Silhouetted figures stand before a wall of cascading lights, resembling a starry night or digital data stream.

7 PR Skills to Master for the Future

Public relations

A child stands at the bottom of a long set of light brown stone stairs that curve gently to the left, set against a light beige stone wall. Sunlight casts shadows.

Hoe bouw je een PR-strategie?

Public relations

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Get Clicks on Your Press Release Subject Lines (25 Examples)

Public relations

Woman with braids sits at a table, working on a laptop. She's illuminated in blue and yellow light against a yellow background.

The Best PR Campaigns of 2021

Public relations

Website displaying an "Under Embargo" message with a warning icon. Content is unavailable.

Hoe verstuur je een persbericht onder embargo?

Media relations

A row of various books standing upright on a dark blue surface. The books are different colors and sizes.

Best PR Books to Help You Become a Better PR Pro

Public relations

Two men with headphones are recording a podcast. One is speaking into a microphone while the other listens. A cameraman is in the background.

The 5 Biggest Frustrations About PR Pros, According to Journalists

Public relations

Person using laptop and phone, both displaying Facebook. Hands are visible typing and scrolling.

De beste PR-campagnes van 2022

Public relations

A large crowd of people protesting in a city square. Many hold signs and banners.

How Human Behavior Helps Us Predict the Future of PR & Communication

Public relations

Two hands reaching toward each other against a bright sky. Represents support, connection, or teamwork.

8 Influential People Every PR Pro Should Be Following on LinkedIn

Media relations

Four colleagues are collaborating around a desk in a home office. Two women and two men. They appear to be having a discussion.

PR Agency vs In-house PR Team: What's Best for You?

Public relations

Earth at night, seen from space, showing city lights across continents.

The PR Landscape Is Shifting: Change Before You're Forced To

Public relations

A healthcare worker in PPE administers a COVID-19 test to a woman outdoors.

Crisis Communications: A Perspective from the Red Cross

Crisis communications

Hand writing the word "Audience" on a whiteboard with arrows pointing to and from it, illustrating target audience.

How to Use Inbound Marketing to Land More Media Coverage

Public relations

Two people sit at a table, reviewing documents and using laptops. They are collaborating on a project.

How to Write a Press Release [+ Checklist & Templates]

Media relations

Overhead view of hands using a tablet displaying an online store. Surrounded by potted plants and glasses on a white table.

11 voorbeelden van de beste online newsrooms (en waarom ze zo goed zijn)

Public relations

Two people stand silhouetted against a sunset overlooking a mountain range and a valley filled with clouds. A tent is pitched nearby. Other people are visible in the distance.

9 Sociaal Bewuste Merken Met Impactvolle PR-campagnes

Public relations

Person wearing a face mask, lying down and using a laptop in a dark room.

Ten Reasons Why PR Became More Important During COVID-19

Public relations

Hand-drawn line graph showing upward trend, alongside pens and ruler on wooden desk.

How to Set and Measure PR Goals (+ Examples)

Public relations

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10 Press Release Examples You Need in 2026

Public relations

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Top 5 PR Tools for 2022

Public relations

Website displayed on a tablet and smartphone, showcasing sleek electric bikes and related articles. Explore VanMoof's online presence.

Why Sending Images with Your Pitch Is So Important - and How to Do It Right

Media relations

Person holding a lit sparkler at dusk.

How Not to Do Public Relations: The Dark Patterns of Aimless PR

Public relations

Blue paper airplane flying over a field of blue people icons, representing email marketing or sending a message to many people.

Pitching: How to Reach Out to Journalists [+ Research Worksheet]

Media relations

Woman with eyes closed sits by window, sunlight illuminates plants outside. She wears a red shirt.

What Can I Do That’s Positive for Myself and Others During a Crisis Like COVID-19?

Internal communications

Illustration of diverse group of people of different ages, genders, and skin tones standing close together.

What the Next Influential European Brands Will Have in Common

Public relations

Close-up of a white computer keyboard with visible keys.

How to Improve Your Writing Skills {+ Tools}

Media relations

A large crowd of people covered in tomatoes at La Tomatina festival. They are laughing and throwing tomatoes at each other.

How to Plan Buzzworthy PR Events

Media relations

Two designers reviewing wireframes on a wall. They are collaborating and making adjustments to the website design.

How Press Releases Help You Build Better Products

Public relations

Microscopic image of a coronavirus. COVID-19 virus.

10 Best Practices for Communication Management of COVID-19

Crisis communications

Smiling man holding a brochure, possibly a student or employee, outdoors in a city setting.

A Journalist's Perspective on Your Press Release

Media relations

Black and white headshots of three individuals: a man with long hair, a woman with long blonde hair, and a man with short brown hair.

Three PR Experts on How to Build a Network of Media Contacts

Media relations

A stack of newspapers, showing the edges of many pages and headlines.

A Brief History of News Publishing

Media relations

A man giving a presentation to a group of people sitting around a table.

The Unquantifiable Nature of Human Relationships

Media relations

Black and white photo of a long road with power lines stretching into the foggy distance.

Considering Newswires? Read This First.

Media relations

Person sitting on a bench outdoors, reading a newspaper, their face hidden behind it.

Why Newswire Services Will Hurt Your Brand

Media relations

A McWhopper box sits on a red and tan background. The box is tan and red with the McWhopper logo.

Brand Messaging: Why It's Important to Speak Like a Human Being

Public relations

Vibrant night scene in a bustling city, filled with bright, colorful billboards and advertisements. People are visible below.

Why You Shouldn't Obsess Over Media Value

Media relations

Line drawing of a robot and a cat-like creature in traditional clothing standing near a tree trunk.

Brand Building: People Care, All You Have To Do Is Tune In

Public relations

Printed newspapers moving along a large industrial printing press.

Press Releases: Why You Can't Win People Over with Only Numbers

Brand building

Close-up of a hand holding a compass in front of a lush forest landscape.

The Foundation Of Good PR Is Purpose

Public relations

Black and white drawing of a whimsical landscape with a large tree, a gazebo, a rainbow, and small creatures.

Brand Building: Three Simple Steps To Create A Grand Master Plan

Public relations

Overhead view of two pairs of feet standing on a pavement with the words "Passion led us here" written on it.

How To Adjust Your Communication Strategy To Achieve More Engagement

Public relations

A woman leads a team brainstorming session, pointing at a whiteboard covered in sticky notes.

How To Use Storytelling As Your Most Effective Strategy

Public relations

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Why Successful PR Campaigns Use Multiple Channels

Public relations

Printed newspapers moving along a large industrial printing press.

Going Beyond The Press Release: How To Create A Wave Of Communication

Public relations