7 Best Tools for AI Visibility

It’s hard to keep up with how AI is transforming the way we work. But one thing’s for sure, it’s changing how our brands are found online. As more users flock to AI platforms like ChatGPT or Google AI Overviews for direct answers, experts are predicting a 25% drop in conventional search traffic by next year. 

The new goal is AI visibility.

And not only making sure your brand is cited by AI, but that it is cited correctly. To help you stay visible in this new search landscape, we’ve compiled our selection of the top 7 AI visibility tools and Answer Engine Optimization: 

What is AI Visibility?

AI visibility refers to how often (but also how accurately) your brand is mentioned in AI-generated responses on platforms like ChatGPT, Perplexity, or Google’s AI Overviews. It represents the evolution of SEO, shifting the goal from ranking on search engines to being cited as a reliable source by AI.

Best Tools for AI Visibility

Peekaboo

About the tool: 

Peekaboo is a platform that helps teams to track brand mentions in AI search/generative engines like ChatGPT, Google Gemini, Perplexity. It highlights citations, competitor visibility, and gap-analysis that show where your brand is missing in AI-generated searches. 

How it helps with AI visibility: 

Peekaboo shows where and how often your brand is mentioned in AI search. It also highlights where you are cited compared to your competitors and shows opportunities to improve your brand visibility. 

Best suited for: 

Peekaboo is ideal for agencies or brands that are looking for dedicated monitoring of AI answer-visibility and citations 

Pricing: 

Brand‐track packages start around US $100/month for tracking 2 brands, 20 prompts per brand. 

Morningscore

About the tool: 

MorningScore is an all-in-one SEO tool that has recently added features for monitoring AI search visibility. Besides SEO tasks, MorningScore allows you to track whether your website is being used as a source in AI responses. It’s pretty intuitive and easy to use. It’s important to note that SEO remains essential for generative AI Optimization, as it increases the chances that AI tools will recognize and recommend your content. 

How it helps with AI visibility: 

MorningScore can track if your content is cited by Google AI overviews, monitor prompts/keywords and help optimize your content for AI search alongside regular search. 

Best suited for: 

SEO teams or brands that want one tool for both traditional search engine optimization and early-stage AI visibility, rather than a tool solely dedicated to AI answer tracking

Pricing:

Plans start at $49 per month for small businesses that are new to SEO. Other plans are available for bigger teams and goals.

SurferSEO

About the tool: 

SurferSEO is a content optimization platform focused on helping content rank well, not just on search engines but on AI platforms as well. SurferSEO has recently launched an “AI Tracker” component to monitor your brand’s appearance in AI search responses. 

How it helps with AI visibility: 

SurferSEO is a powerful platform that helps teams optimize their content for maximum clarity and machine readability. Beyond traditional SEO, this tool provides insights into semantic relevance and content structure, ensuring your pages align with how AI models interpret and summarize information. 

Best suited for: 

SurferSEO is best suited for content teams who are looking to optimize their existing content and want to extend into AI visibility, without adding a completely separate tool.  

Pricing: 

Basic plans start around US $79/month for an essential package; scale package at US $179/month, and Enterprise contracts start at US $999 per month. 

Peec AI

About the tool: 

Peec AI is a dedicated AI search visibility analytics platform built for tracking brand mentions in AI search through key metrics like visibility, position and sentiment analysis. It also allows teams to identify prompts that matter so you can take action before your competitors do and increase your share of voice on AI platforms.

How it helps with AI visibility: 

Peec AI lets you pick the prompts you care about, monitor how you rank for them in AI search/LLM responses, identify which sources are used in AI responses, and share of voice on AI platforms.

Best suited for: 

Marketing/SEO teams focused heavily on AI-answer discovery and brand visibility in generative engines. 

Pricing: 

Entry level ~ €89/month (for ~25 prompts) in the Starter plan; higher tiers for more prompts/coverage. 

Otterly AI

About the tool: 

With Otterly.AI, you can automatically track brand mentions and website citations on Google AI Overviews, ChatGPT, Perplexity, Google AI Mode, Gemini, and Copilot. 

How it helps with AI visibility: 

Otterly AI helps you conduct keyword research to identify relevant search prompts, monitor these search prompts on different platforms, create reports and understand your brand’s visibility. 

Best suited for:

Teams looking for relatively cost-effective AI visibility monitoring 

Pricing: Paid plans start at around US $29/month for minimal prompt tracking (15 prompts), Standard Package at $189 and Premium at $489. 

Profound

About the tool:

Profound is a powerful tool that helps marketing teams create content that is optimized for AI-powered search. It allows your team to refine your audience, choose from dozens of proven formats designed to drive citations, and build workflows around content creation. 

How it helps with AI visibility: 

Profound helps teams track their AI visibility and uncover insights to enhance their presence on AI platforms. 

Best suited for: 

Large brands, enterprises or agencies needing full coverage of AI visibility, prompt-analytics, citation tracking and integration with broader marketing intelligence

Pricing: 

Starter packages start at $99 per month, while their Growth package starts at $399 per month. 

PR.co

About the tool: 

PR.co’s online newsroom helps brands structure and publish their stories in a way that’s both human-friendly and machine-readable. Built with schema markup and optimized metadata, it ensures that press releases, articles, and media assets are easily understood by search engines and AI models, making your brand’s information clear, accessible, and ready to surface in generative search results.

How it helps with AI visibility: 

PR.co’s newsrooms automatically adds structured data (schema markup) to every press release and newsroom item (like blogs, press kits, leadership pages, award pages, etc), making content machine‑readable and therefore more likely to be cited by AI platforms. By centralizing media assets and author info, brands can ensure consistency and credibility, therefore boosting chances of AI bots citing your content.

Pricing: 

Custom pricing. Schedule a chat to learn how PR.co can help your brand get cited by AI.

Summary

These seven platforms, from monitoring tools like Peekaboo and Otterly, to structural solutions like PR.co are helping brands transition from search optimization to AI visibility optimization.

In a world where AI tools shape how stories are told, these solutions ensure your brand stays visible, cited, and trusted.

Frequently Asked Questions

Why is AI visibility important for my brand?

As more users turn to AI for direct answers, how frequently and how accurately your brand is mentioned in AI-generated responses can significantly influence authority, trust, and discoverability online.

How does AI visibility differ from traditional SEO?

Traditional SEO focuses on ranking in search engine results. AI visibility focuses on being recognized and cited as a credible source in AI-generated responses.

How can I get my brand cited by AI?

There are several ways to increase your brand's visibility in AI platforms. For starters, every piece of content you publish should be structured and optimized for both humans, search engines, and AI. Make sure you use clear headings, concise paragraphs, bullet points and consistent terminology so that AI can easily pick up your data. We've recently shared an article with 10 more ways to get your brand cited by AI.