PR CRM

CRM SOFTWARE

Know journalists inside out

Knowing each media contact like the back of your hand is essential to staying relevant. Use our CRM to build a detailed profile of media contacts, and impress them with considerate pitches made just for them.

CURATED PRESS LISTS

We'll build your press lists

Wading through endless media databases is tedious, no one needs a million contacts to get coverage. Cast a smaller— but more effective— net. Target the people that actually matter. We will do the research and build your perfect list of key industry journalists.

Beautiful emails

Stand out in an overflowing inbox

Marketing emails easily end up in spam folders, and tools like Mailchimp can be messy and unresponsive. Send out beautiful, fully branded emails that end up in a journalist’s inbox: not in their spam folder.

Contact segmentation

Stay organised with smart filters

Without well-organised contacts, journalists will slip through the net and pitches will end up in the wrong inboxes. Replace chaos with kondo: use our smart tags and filters to comb through your network, and build niche lists. Find the most relevant media contacts for every pitch, every time.

Take notes

Remember every detail

People immediately switch off if you repeat yourself or forget previous conversations. Avoid putting your foot in your mouth with our contact timelines. Jot down things you shouldn’t forget with our note-taking feature. Personalization will be a piece of cake.

Press embargoes

Simplify embargoes

Manual embargoes are messy— journalists find them hard to remember, and you risk letting the cat out of the bag too soon. Use pr.co to inform journalists before the news goes out, without risking your news getting leaked. Media contacts with your embargo link will be able to see embargoed news. For everyone else, your news remains a secret.

Email Analytics

Data-driven outreach

Some contacts may not even open your emails. Do you know which ones? Keep track of your email efficiency and reach out to only your most engaged contacts.

Cloud storage

Never lose your company's network

When a team member leaves the company, their contacts often leave with them. Keep the network you have worked so hard to build within your company with our flexible, gated CRM. Your database will belong to you forever, even if you decide not to use pr.co.

Email scheduling

Send the right news, at the right time

Personalisation doesn’t have to be time-consuming. Manual emails involve hours of copying and pasting, and errors are almost inevitable. Our easy email software helps you send your news releases to exactly the right people, at exactly the right time.

Privacy law compliancy

Respect your contacts' privacy

Media contacts often can’t unsubscribe when you send an email from your own email client. This isn’t in line with the CAN-SPAM act or GDPR: yikes! Our CRM has an easy unsubscribe option for your contacts. Use our analytics to reach out to unengaged contacts and see what’s up: all while staying GDPR compliant.

Inbound PR

Grow your press list, the inbound way

PR typically leans on finding and pitching contacts. Journalists, however, report they get most of their news from research. We’ll help you build out an overlooked channel: inbound PR. Use your newsroom to generate new relevant connections, allow journalists to subscribe to your news, and organically grow a high-quality press list.