PR CRM
Relationships are the lifeblood of your PR strategy
Building relationships is key to PR success. Choose a CRM system that was designed specifically for you, so you can say goodbye to lost contacts, scattered information, and outdated spreadsheets.
PR CRM
Relationships are the lifeblood of your PR strategy
Building relationships is key to PR success. Choose a CRM system that was designed specifically for you, so you can say goodbye to lost contacts, scattered information, and outdated spreadsheets.
PR CRM
Relationships are the lifeblood of your PR strategy
Building relationships is key to PR success. Choose a CRM system that was designed specifically for you, so you can say goodbye to lost contacts, scattered information, and outdated spreadsheets.
Join the world's boldest brands
Join the world's boldest brands
Join the world's boldest brands
Stop managing your relationships in your inbox or sales CRMs
Unlike traditional CRMs designed for sales or marketing, our PR CRM is built specifically for PR and communications professionals. It keeps track of your interactions with your contacts, gives you actionable insights, and it connects directly with your newsroom.
Save time and stress by managing your contacts, emails and content all in one tool.
Collaborate with colleagues and share vital information with each other.
Have our AI agent add new contacts to your CRM from press clippings or have it write informed email pitches.
Convert interested visitors on your online newsroom into new relationships.
Sync your contacts with other tools and CRMs using our Zapier integration.
Save time and stress by managing your contacts, emails and content all in one tool.
Collaborate with colleagues and share vital information with each other.
Have our AI agent add new contacts to your CRM from press clippings or have it write informed email pitches.
Convert interested visitors on your online newsroom into new relationships.
Sync your contacts with other tools and CRMs using our Zapier integration.
Journalists accidentally end up in marketing campaigns.
Press lists are in excel files that only the file’s creator understands.
Two team members accidentally reach out to the same contact.
Uncertain if your emails are delivered to inboxes or filtered as spam.
Press contacts get lost when colleagues leave the company
"PR.co's CRM shows us which journalists engage with our news, helping us share relevant stories and strengthen relationships."
Ben Hillsdon
- Global Communications Manager
Key features
What's in a PR CRM?
Press lists
Dynamic contact lists
Create dynamic press lists based on the traits of your contacts. This allows you to keep ready-to-send lists without having to constantly switch your contacts around.
Press lists
Dynamic contact lists
Create dynamic press lists based on the traits of your contacts. This allows you to keep ready-to-send lists without having to constantly switch your contacts around.
Press lists
Dynamic contact lists
Create dynamic press lists based on the traits of your contacts. This allows you to keep ready-to-send lists without having to constantly switch your contacts around.
Activity feed
Your relationship at a glance
Every contact features a detailed activity feed of all the touch points they've had with your throughout the years, the emails they received, opened, and clicked-through on.
Activity feed
Your relationship at a glance
Every contact features a detailed activity feed of all the touch points they've had with your throughout the years, the emails they received, opened, and clicked-through on.
Activity feed
Your relationship at a glance
Every contact features a detailed activity feed of all the touch points they've had with your throughout the years, the emails they received, opened, and clicked-through on.
Filters
Advanced filtering
Looking to find contacts that you haven't reached out to in a while? Or maybe draft a list of your most loyal relationships? It's all but a few clicks away.
Filters
Advanced filtering
Looking to find contacts that you haven't reached out to in a while? Or maybe draft a list of your most loyal relationships? It's all but a few clicks away.
Filters
Advanced filtering
Looking to find contacts that you haven't reached out to in a while? Or maybe draft a list of your most loyal relationships? It's all but a few clicks away.
AI-Agent
Perfect email pitches with AI
Never stare at an empty email editor again. Our AI Agent crafts a tailored pitch email based on your brand’s voice, your release, and your audience. All that’s left for you is to review, refine, and send it out with confidence.
AI-Agent
Perfect email pitches with AI
Never stare at an empty email editor again. Our AI Agent crafts a tailored pitch email based on your brand’s voice, your release, and your audience. All that’s left for you is to review, refine, and send it out with confidence.
AI-Agent
Perfect email pitches with AI
Never stare at an empty email editor again. Our AI Agent crafts a tailored pitch email based on your brand’s voice, your release, and your audience. All that’s left for you is to review, refine, and send it out with confidence.
Zapier integration
Sync your contacts
Integrate your PR.co CRM with other tools or workflows by integrating with Zapier. Send contacts to PR.co or sync your PR.co contacts with another CRM system in just a few clicks.
Zapier integration
Sync your contacts
Integrate your PR.co CRM with other tools or workflows by integrating with Zapier. Send contacts to PR.co or sync your PR.co contacts with another CRM system in just a few clicks.
Zapier integration
Sync your contacts
Integrate your PR.co CRM with other tools or workflows by integrating with Zapier. Send contacts to PR.co or sync your PR.co contacts with another CRM system in just a few clicks.
Access management
Protect against unauthorized access
Take fine-grained control over who can access which contact list, decide who can export or email contacts, and avoid unnecessary accidents for good.
Access management
Protect against unauthorized access
Take fine-grained control over who can access which contact list, decide who can export or email contacts, and avoid unnecessary accidents for good.
Access management
Protect against unauthorized access
Take fine-grained control over who can access which contact list, decide who can export or email contacts, and avoid unnecessary accidents for good.
GDPR
GDPR compliance
Adhering to privacy legislation doesn't have to distract you from the task at hand. We'll automatically make sure unsubscribes and spam complaints are handled accordingly.
GDPR
GDPR compliance
Adhering to privacy legislation doesn't have to distract you from the task at hand. We'll automatically make sure unsubscribes and spam complaints are handled accordingly.
GDPR
GDPR compliance
Adhering to privacy legislation doesn't have to distract you from the task at hand. We'll automatically make sure unsubscribes and spam complaints are handled accordingly.
Cloud storage
Never lose your contacts
People come and go in an organization. The last thing you want is for valuable relationships to leave with them. Keep your network safe and secure in the cloud, all in one central system.
Cloud storage
Never lose your contacts
People come and go in an organization. The last thing you want is for valuable relationships to leave with them. Keep your network safe and secure in the cloud, all in one central system.
Cloud storage
Never lose your contacts
People come and go in an organization. The last thing you want is for valuable relationships to leave with them. Keep your network safe and secure in the cloud, all in one central system.
Leads
Qualified contact sign-ups
Allow newsroom visitors sign up directly to your CRM. Use built-in tools to review and qualify these sign-ups, helping you grow your network with engaged, opt-in contacts.
Leads
Qualified contact sign-ups
Allow newsroom visitors sign up directly to your CRM. Use built-in tools to review and qualify these sign-ups, helping you grow your network with engaged, opt-in contacts.
Leads
Qualified contact sign-ups
Allow newsroom visitors sign up directly to your CRM. Use built-in tools to review and qualify these sign-ups, helping you grow your network with engaged, opt-in contacts.
Media Monitoring
Contact discovery
Let our AI Agent find the contact details of reporters who have covered your brand using our Media Monitoring service. Then add them to your CRM with just one click.
Media Monitoring
Contact discovery
Let our AI Agent find the contact details of reporters who have covered your brand using our Media Monitoring service. Then add them to your CRM with just one click.
Media Monitoring
Contact discovery
Let our AI Agent find the contact details of reporters who have covered your brand using our Media Monitoring service. Then add them to your CRM with just one click.
Why PR pros choose PR.co's CRM
Enterprise-grade security
AI powered
Activity feed
Dynamic press lists
Easy to use
Email reporting
Shimano’s Seamless Collaboration Across Borders, Teams, and Projects
Ben Hillsdon
PR & Communications Specialist
Frequently asked questions
I already use another CRM tool. Do you offer integrations?
Does the PR CRM allow for tracking interactions with media contacts?
How can PR.co's CRM help manage relationships with journalists and media contacts?
Can I create and manage a media contact list using the PR.co platform?
Do you offer media databases?
Frequently asked questions
I already use another CRM tool. Do you offer integrations?
Does the PR CRM allow for tracking interactions with media contacts?
How can PR.co's CRM help manage relationships with journalists and media contacts?
Can I create and manage a media contact list using the PR.co platform?
Do you offer media databases?
30-min demo
Ready to supercharge your PR? Let's chat!
Learn how modern PR teams drive their PR strategy with PR.co.
No fluff — just a quick, insightful product demo to see if it’s right for you.
4.7
30-min demo
Ready to supercharge your PR? Let's chat!
Learn how modern PR teams drive their PR strategy with PR.co.
No fluff — just a quick, insightful product demo to see if it’s right for you.