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Public Sector Communications

PR software for the public sector

Say goodbye to outdated, inefficient processes. Our platform lets you publish engaging, SEO-friendly news to visually stunning, media-rich newsrooms. With the right tools, collaboration across your organization becomes effortless, empowering your team to work smarter.

See PR.co in action

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4.7

"As a local government, we prioritize clear communication. Our PR.co newsroom supports this with accessible tools for staff and reliable resources for journalists."

Headshot of a woman with shoulder-length brown hair and blue eyes, smiling.

Seel Seynhaeve

Press Officer

Public Sector Communications

PR software for the public sector

Say goodbye to outdated, inefficient processes. Our platform lets you publish engaging, SEO-friendly news to visually stunning, media-rich newsrooms. With the right tools, collaboration across your organization becomes effortless, empowering your team to work smarter.

See PR.co in action

G2 logo

4.7

"As a local government, we prioritize clear communication. Our PR.co newsroom supports this with accessible tools for staff and reliable resources for journalists."

Headshot of a woman with shoulder-length brown hair and blue eyes, smiling.

Seel Seynhaeve

Press Officer

Public Sector Communications

PR software for the public sector

Say goodbye to outdated, inefficient processes. Our platform lets you publish engaging, SEO-friendly news to visually stunning, media-rich newsrooms. With the right tools, collaboration across your organization becomes effortless, empowering your team to work smarter.

See PR.co in action

G2 logo

4.7

"As a local government, we prioritize clear communication. Our PR.co newsroom supports this with accessible tools for staff and reliable resources for journalists."

Headshot of a woman with shoulder-length brown hair and blue eyes, smiling.

Seel Seynhaeve

Press Officer

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JOIN THE WORLD'S BOLDEST BRANDS
  • Shimano logo
  • Just Eat Takeaway.com logo
  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo
JOIN THE WORLD'S BOLDEST BRANDS
  • Shimano logo
  • Just Eat Takeaway.com logo
  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo

Miscommunication erodes public trust

Miscommunication erodes public trust

Inefficient workflows and unclear communication processes leave public sector teams struggling to meet demands and maintain trust.

Inefficient workflows and unclear communication processes leave public sector teams struggling to meet demands and maintain trust.

Facing transparency demands while navigating sensitive boundaries

Building public trust in the era of fake news

Crafting messages for diverse, multicultural, and multilingual audiences

How PR.co can help

How PR.co transforms communication in the public sector

Online newsroom

News that makes people look

Keeping a broad audience informed can be tricky. But journalists and the public gravitate towards things that look and sound good. Plain PDFs are uninspiring and often end up in a spam folder. Breathe life into your news with vivid photos, videos, audio, and data, creating stories that captivate and keep the public engaged.

Learn more about online newsrooms

Kortrijk events news
Online newsroom

News that makes people look

Keeping a broad audience informed can be tricky. But journalists and the public gravitate towards things that look and sound good. Plain PDFs are uninspiring and often end up in a spam folder. Breathe life into your news with vivid photos, videos, audio, and data, creating stories that captivate and keep the public engaged.

Learn more about online newsrooms

Kortrijk events news
Media outreach

Easily send and schedule emails

Sending manual emails is time-consuming and error-prone. The repetitive work can lead to mistakes, while the lack of tracking makes it nearly impossible to gauge success. Our platform streamlines this process, allowing you to schedule tracked emails to a tailored audience with just a few clicks.

Learn more about media outreach

Example of an email to community leaders and influencers
Media outreach

Easily send and schedule emails

Sending manual emails is time-consuming and error-prone. The repetitive work can lead to mistakes, while the lack of tracking makes it nearly impossible to gauge success. Our platform streamlines this process, allowing you to schedule tracked emails to a tailored audience with just a few clicks.

Learn more about media outreach

Example of an email to community leaders and influencers
Editorial collaboration

Straightforward team collaboration

When people depend on your news, it needs to be thoughtful. That doesn’t mean it has to be slow. Use our platform to collaborate with colleagues on draft press releases, chat with your team, manage approvals, make backups, and send test emails. Send professional news, approved by the right people, in half the time.

Learn more about collaboration software

Team chat about press releases
Editorial collaboration

Straightforward team collaboration

When people depend on your news, it needs to be thoughtful. That doesn’t mean it has to be slow. Use our platform to collaborate with colleagues on draft press releases, chat with your team, manage approvals, make backups, and send test emails. Send professional news, approved by the right people, in half the time.

Learn more about collaboration software

Team chat about press releases
Built for government

Tailored to your unique setup

Every organization operates differently, with its own unique workflows and challenges. That’s why our platform was designed in collaboration with municipalities to adapt effortlessly to how you work. With a fine-grained permission system, it’s easy to customize the platform to match your specific processes.

Learn about our collaboration software

PR CRM access list
Built for government

Tailored to your unique setup

Every organization operates differently, with its own unique workflows and challenges. That’s why our platform was designed in collaboration with municipalities to adapt effortlessly to how you work. With a fine-grained permission system, it’s easy to customize the platform to match your specific processes.

Learn about our collaboration software

PR CRM access list
SEO & Visbility

Make your news findable

Media contacts (like most people) now rely on AI and search engines to find key information. Our newsrooms are optimized for both AI platforms and search engines, constantly updated to adapt to their evolving algorithms. This way, your news stays findable from the second you click 'publish'. With your news ranking at the top of search engine results and AI-generated recommendations, stakeholders can always access your updates even if the media chooses not to cover them.

Learn more about visibility.

Search engine optimised
SEO & Visbility

Make your news findable

Media contacts (like most people) now rely on AI and search engines to find key information. Our newsrooms are optimized for both AI platforms and search engines, constantly updated to adapt to their evolving algorithms. This way, your news stays findable from the second you click 'publish'. With your news ranking at the top of search engine results and AI-generated recommendations, stakeholders can always access your updates even if the media chooses not to cover them.

Learn more about visibility.

Search engine optimised
Customer service

Speedy implementation and great support

There are many plates to spin in a newsroom project, which can seem overwhelming. We simplify the process, drawing on our experience with dozens of governmental organizations to guide you every step of the way. Once live, we handle content migration, train your team, and provide ongoing support so you can focus on what truly matters.

Customer services: Implement, Migrate, Train, Support
Customer service

Speedy implementation and great support

There are many plates to spin in a newsroom project, which can seem overwhelming. We simplify the process, drawing on our experience with dozens of governmental organizations to guide you every step of the way. Once live, we handle content migration, train your team, and provide ongoing support so you can focus on what truly matters.

Customer services: Implement, Migrate, Train, Support
Page builder

Add custom pages within minutes

Remember the last time you asked IT to add a page to the website? With PR.co, you add custom pages to your newsroom in minutes, completely independent of IT, without having to write a single line of code.

Learn more about Newsroom CMS

Page templates PR.co app
Page builder

Add custom pages within minutes

Remember the last time you asked IT to add a page to the website? With PR.co, you add custom pages to your newsroom in minutes, completely independent of IT, without having to write a single line of code.

Learn more about Newsroom CMS

Page templates PR.co app

Key PR.co features for public sector comms

Robust security
Seamless collaboration
Multi-channel sharing
Custom branding
Comprehensive training
PR analytics
Kortrijk logo: red circle with a symbol and the word "Kortrijk" below.

City of Kortrijk: Finding a Secure, Centralized Workflow for Local Government Communications

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Seel Seynhaeve


Read case study

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Frequently asked questions

How does PR.co ensure data security for public sector organizations?

PR.co prioritizes your data's security with encrypted storage, secure transfers, and GDPR compliance. Built on enterprise-grade infrastructure with 15 years of experience, we’re trusted by publicly traded companies, banks, and governments. We make sure your data is protected at all times so that you can focus on your PR efforts with complete peace of mind.

Are there analytics to track the impact of public sector campaigns?

PR.co provides detailed analytics to measure the effectiveness of your campaigns. From tracking media coverage to assessing audience engagement, these insights help you evaluate your impact and refine your communication strategies.


Can PR.co handle high volumes of press releases for public organizations?

Absolutely. PR.co is equipped to manage a high volume of press releases with ease. Its intuitive workflow tools allow you to organize, schedule, and send multiple releases seamlessly, even during periods of heightened activity.

How does PR.co support transparency in public communications?

PR.co empowers your team to take full control of your narrative, enhancing transparency and trust. By centralizing your communications, the platform ensures your messaging remains clear, consistent, and accessible. Your newsroom serves as a comprehensive archive, housing everything from press releases and media kits to award announcements and coverage clippings. This keeps your content readily available to the public, fostering accountability while strengthening connections with your audience.

Does PR.co offer training or onboarding for large PR teams?

That’s what we’re here for! PR.co provides training and onboarding support tailored to the needs of your PR & communications teams. From navigating the platform to optimizing campaign strategies, your team will be equipped with the tools and knowledge to maximize the platform’s potential.

Discover all the ways PR.co can help you do PR

PR is often seen as simply pitching to journalists, but it’s so much more. PR.co provides powerful software for forward-thinking teams that include owned and shared channels into their communication strategies. Discover the diverse use cases of PR.co below.

15-min demo

Simplify the way you work

Transparent, correct, and clear communication does not have to mean that your editorial workflow takes ages. We can help.

Chat with Nelson

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4.7