Newsletters

Build a loyal following with newsletters

The most loyal audience are opt-in subscribers. Allow your audience to subscribe to your news updates via our fully automated newsletter system, build your following and boost the reach of your PR strategy.

Newsletters

Build a loyal following with newsletters

The most loyal audience are opt-in subscribers. Allow your audience to subscribe to your news updates via our fully automated newsletter system, build your following and boost the reach of your PR strategy.

Newsletters

Build a loyal following with newsletters

The most loyal audience are opt-in subscribers. Allow your audience to subscribe to your news updates via our fully automated newsletter system, build your following and boost the reach of your PR strategy.

Join the world's boldest brands
Join the world's boldest brands
Join the world's boldest brands

Boost the reach of your PR strategy, one subscriber at a time

Marketing moved to inbound many years ago. Ask your sales team which leads they prefer: outbound vs. inbound. Yet, PR remains a predominantly outbound game. We're changing that.

Newsroom visitors sign-up to newsletters

They decide which topics, frequency and languages they sign up for

Whenever you publish content, they will be automatically notified via email or SMS

Subscribers can always unsubscribe or manage their subscription on PR.co

Built-in performance analytics to demonstrate the reach of your campaigns

Newsroom visitors sign-up to newsletters

They decide which topics, frequency and languages they sign up for

Whenever you publish content, they will be automatically notified via email or SMS

Subscribers can always unsubscribe or manage their subscription on PR.co

Built-in performance analytics to demonstrate the reach of your campaigns

Contacts ask to be notified about news, but you don't have a system to track this

Internal communications occurs ad-hoc or becomes an afterthought

Journalists receive your emails in their spam folder and you probably don't realize this

You are managing a newsletter in yet another tool like Mailchimp or Substack

It's very difficult to show the reach of your campaigns with many different channels

“We’re committed to transparent communication. With newsletters and media alerts, Kortrijk residents get city updates directly from the source.”

Seel Seynhaeve

- Press Officer

Key features

Grow your reach—without adding to your workload

Opt-in newsletters

Fully automated newsletters

Want to offer newsletters without adding extra work to your day? When subscribers sign up, they choose which topics to follow, what languages they're interested in and what frequency of updates they prefer. After they confirm their email address, they are all set!

Opt-in newsletters

Fully automated newsletters

Want to offer newsletters without adding extra work to your day? When subscribers sign up, they choose which topics to follow, what languages they're interested in and what frequency of updates they prefer. After they confirm their email address, they are all set!

Opt-in newsletters

Fully automated newsletters

Want to offer newsletters without adding extra work to your day? When subscribers sign up, they choose which topics to follow, what languages they're interested in and what frequency of updates they prefer. After they confirm their email address, they are all set!

Fully integrated

Plugged into your workflow

This newsletter functionality comes fully integrated within the rest of the PR.co platform. Your online newsroom will feature subscribe forms on key pages and the newsletters will automatically start sending as soon as you publish news.

Fully integrated

Plugged into your workflow

This newsletter functionality comes fully integrated within the rest of the PR.co platform. Your online newsroom will feature subscribe forms on key pages and the newsletters will automatically start sending as soon as you publish news.

Fully integrated

Plugged into your workflow

This newsletter functionality comes fully integrated within the rest of the PR.co platform. Your online newsroom will feature subscribe forms on key pages and the newsletters will automatically start sending as soon as you publish news.

Delivery options

Cater to every audience

Accommodate your subscribers by offering multiple options to stay up-to-date with your brand. They can opt to receive email newsletters, either instant or in daily/weekly digest form, or receive instant SMS-messages when news gets published.

Delivery options

Cater to every audience

Accommodate your subscribers by offering multiple options to stay up-to-date with your brand. They can opt to receive email newsletters, either instant or in daily/weekly digest form, or receive instant SMS-messages when news gets published.

Delivery options

Cater to every audience

Accommodate your subscribers by offering multiple options to stay up-to-date with your brand. They can opt to receive email newsletters, either instant or in daily/weekly digest form, or receive instant SMS-messages when news gets published.

Reporting & notifications

Actionable insights

Get automated real-time insights on your subscribers, how many newsletters you're sending out over time and how that's has developed over time. Receive instant notifications as your gain new followers to gain insights on who's subscribing.

Reporting & notifications

Actionable insights

Get automated real-time insights on your subscribers, how many newsletters you're sending out over time and how that's has developed over time. Receive instant notifications as your gain new followers to gain insights on who's subscribing.

Reporting & notifications

Actionable insights

Get automated real-time insights on your subscribers, how many newsletters you're sending out over time and how that's has developed over time. Receive instant notifications as your gain new followers to gain insights on who's subscribing.

Subscriber dashboard

Subscribers are in control

Subscribers will be able to manage their own individual subscription through an online dashboard. This allows them to always have full control and not have to bother you in case they'd like to change their subscription or unsubscribe from your news.

Subscriber dashboard

Subscribers are in control

Subscribers will be able to manage their own individual subscription through an online dashboard. This allows them to always have full control and not have to bother you in case they'd like to change their subscription or unsubscribe from your news.

Subscriber dashboard

Subscribers are in control

Subscribers will be able to manage their own individual subscription through an online dashboard. This allows them to always have full control and not have to bother you in case they'd like to change their subscription or unsubscribe from your news.

Branded email layouts

Instantly recognizable

The automated email newsletters that get sent will be styled according to your newsroom's brand style and online identity to ensure an instantly recognizable look and feel that your audience expects from working with your PR.co platform.

Branded email layouts

Instantly recognizable

The automated email newsletters that get sent will be styled according to your newsroom's brand style and online identity to ensure an instantly recognizable look and feel that your audience expects from working with your PR.co platform.

Branded email layouts

Instantly recognizable

The automated email newsletters that get sent will be styled according to your newsroom's brand style and online identity to ensure an instantly recognizable look and feel that your audience expects from working with your PR.co platform.

GDPR compliant

Compliant with legislation

One thing to always consider when asking people for their email address is privacy legislation. We've built our subscriber system from the ground up to ensure you'll always comply with regulation and continue to keep things up-to-date for you.

GDPR compliant

Compliant with legislation

One thing to always consider when asking people for their email address is privacy legislation. We've built our subscriber system from the ground up to ensure you'll always comply with regulation and continue to keep things up-to-date for you.

GDPR compliant

Compliant with legislation

One thing to always consider when asking people for their email address is privacy legislation. We've built our subscriber system from the ground up to ensure you'll always comply with regulation and continue to keep things up-to-date for you.

Deliverability

Avoid spam folders

Because we're sending a large volume of subscriber emails on a daily basis we've built up a rock solid email reputations over the years, this ensures very reliable deliverability rates that you can benefit of from day one.

Deliverability

Avoid spam folders

Because we're sending a large volume of subscriber emails on a daily basis we've built up a rock solid email reputations over the years, this ensures very reliable deliverability rates that you can benefit of from day one.

Deliverability

Avoid spam folders

Because we're sending a large volume of subscriber emails on a daily basis we've built up a rock solid email reputations over the years, this ensures very reliable deliverability rates that you can benefit of from day one.

Key benefits of subscribers

Automated newsletters

Opt-in subscribers

Multi-frequency

SMS updates

Subscriber dashboard

Branded layouts

Kortrijk logo: red circle with a symbol and the word "Kortrijk" below.

The City of Kortrijk: A model for municipal communication

Headshot of a woman with shoulder-length brown hair and blue eyes, smiling.

Seel Seynhaeve

Press Officer

Tall church steeple and brick tower rise above buildings in a European city.
Tall church steeple and brick tower rise above buildings in a European city.
Tall church steeple and brick tower rise above buildings in a European city.

Frequently asked questions

Frequently asked questions

30-min demo

Ready to grow your brand the inbound way? Let's chat

Learn how modern PR teams drive their PR strategy with PR.co.
No fluff — just a quick, insightful product demo to see if it’s right for you.

G2 logo

4.7

30-min demo

Ready to grow your brand the inbound way? Let's chat

Learn how modern PR teams drive their PR strategy with PR.co.
No fluff — just a quick, insightful product demo to see if it’s right for you.

G2 logo

4.7