Difficulty translating PR efforts into measurable ROI for clients
Difficulty standing out in a saturated media space
Inefficient multimedia sharing causing delays and scattered file management
How PR.co can help
Powerful PR tools, tailored for agencies
How PR agencies manage multiple clients efficiently with PR.co
Learn how PR agencies use PR.co to enhance client visibility, manage newsrooms, and simplify communications.
1
Build a newsroom to showcase your clients' brands
Set up your agency's newsroom with a dedicated section for each client’s brand. This organized approach makes it simple to find assets when you need them and elevates your agency’s professionalism with a sleek, well-structured presentation.
2
Add media assets
Include high-quality images, videos, logos, and documents your clients or journalists might need. Organize them with clear tags and folders so everything is easy to find.
3
Keep your media contacts organized in one place
Import your existing media contacts or start building a targeted list from scratch. Segment your list based on regions, industries, and other criteria to ensure your news reaches the right audience.
4
Report and refine
Generate detailed reports to share with your clients. Highlight key metrics like open rates, media coverage, and campaign reach to demonstrate your agency’s expertise and impact.
Why PR agencies prefer PR.co
Collaboration tools
Password protected media kits
Multimedia management
Centralized and scalable
Praised customer service
Analytics and reporting

How PR.co Helps PR Agency Twotone Strengthen Relationships with Their Press Network

Jon Woodroof
Frequently asked questions
Why is PR.co a better choice than building a custom PR tool in-house?
How does PR.co help control and secure sensitive information like media contacts?
What media asset management tools does PR.co offer for agencies?
How can PR.co help PR agencies manage multiple clients from one platform?
Can I manage separate media contact lists for different clients?
Does PR.co offer insights into the overall performance of the agency’s PR efforts?
Can I create separate categories for each client?
Discover all the ways PR.co helps you do PR
PR is often seen as simply pitching to journalists, but it’s so much more. PR.co provides powerful software for forward-thinking teams that include owned and shared channels into their communication strategies. Discover the diverse use cases of PR.co below.
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Learn how modern PR teams drive their PR strategy with PR.co.
No fluff — just a quick, insightful product demo to see if it’s right for you.
