Difficulty translating PR efforts into measurable ROI for clients
Difficulty standing out in a saturated media space
Inefficient multimedia sharing causing delays and scattered file management
How PR.co can help
Powerful PR tools, tailored for agencies
Why PR agencies prefer PR.co
Collaboration tools
Password protected media kits
Multimedia management
Centralized and scalable
Praised customer service
Analytics and reporting

Frequently asked questions
Why is PR.co a better choice than building a custom PR tool in-house?
Building a custom PR platform is costly and resource-intensive. PR.co gives agencies a robust, all-in-one PR infrastructure—media centers, CRM, analytics, and more—without the burden of maintaining or scaling it. Plus, you get training, support, and future-proof features out of the box.
How does PR.co help control and secure sensitive information like media contacts?
With PR.co, all your media contacts are stored securely in one place, so you don’t have to worry about losing them if someone on your team leaves. You get to decide who can see and use those contacts, keeping everything safe and organized. Plus, it’s all built to stay GDPR-compliant, so your contacts’ info is protected while you focus on growing your media network.
What media asset management tools does PR.co offer for agencies?
Agencies can easily upload, organize, and share high-resolution images, videos, logos, documents, and other media assets for each client.
PR.co’s media centers are designed to be intuitive and journalist-friendly, providing fast, centralized access to the right materials without the confusion of scattered files or shared drives.
Plus, for sensitive or exclusive content, PR.co offers password-protected media kits, allowing you to securely share confidential assets only with approved journalists, influencers, or stakeholders—giving you full control over who sees what.
How can PR.co help PR agencies manage multiple clients from one platform?
PR.co is a robust platform designed to make agency operations run smoothly by centralizing all your clients' media assets, press lists, and campaigns in one centralized hub. You can manage multiple client brands—each with its own section in your newsroom—without switching tools or compromising quality.
Can I manage separate media contact lists for different clients?
Certainly! PR.co simplifies the process of managing media contact lists for different clients. With features like tagging and separate list creation, you can organize your contacts effortlessly and ensure a precise, client-focused outreach strategy.
Does PR.co offer insights into the overall performance of the agency’s PR efforts?
PR.co delivers centralized reporting tools that provide a comprehensive overview of your agency’s collective PR efforts. You can analyze performance across all clients while still having the option to drill down into individual client data for more granular insights. This helps you drive overall success and maintain excellence in client service.
Can I create separate categories for each client?
Of course! PR.co allows you to set up separate, customizable spaces for each client. These dedicated press spaces can be tailored to reflect each client’s story, including press release archives, media kits, clippings, and more.
Discover all the ways PR.co can help you do PR
PR is often seen as simply pitching to journalists, but it’s so much more. PR.co provides powerful software for forward-thinking teams that include owned and shared channels into their communication strategies. Discover the diverse use cases of PR.co below.
15-min demo

Chat with our partnership manager
Meet Nelson. With over 15 years of experience in working in digital media solutions, we're sure he can help your agency gain an extra competitive edge. One thing's sure - this chat will be valuable.























