Startups

PR software for startups and scaleups

As your startup grows, so do your PR needs. PR.co’s professional branded newsrooms help you scale effortlessly, build credibility, and attract media attention. Co-designed with journalists, they make it easy to share milestones and stories that put your brand in the spotlight.

"Thanks to the newsroom, journalists now find everything they need, fast. It supports our agency’s outreach by making our brand easier to discover and engage with, while ensuring that incoming requests are still handled in a coordinated and professional way"

A young woman with long brown hair smiles slightly at the camera. She is wearing a white collared shirt. The background is white.

Josephin Mahlow

Content Marketing Manager

Startups

PR software for startups and scaleups

As your startup grows, so do your PR needs. PR.co’s professional branded newsrooms help you scale effortlessly, build credibility, and attract media attention. Co-designed with journalists, they make it easy to share milestones and stories that put your brand in the spotlight.

"Thanks to the newsroom, journalists now find everything they need, fast. It supports our agency’s outreach by making our brand easier to discover and engage with, while ensuring that incoming requests are still handled in a coordinated and professional way"

A young woman with long brown hair smiles slightly at the camera. She is wearing a white collared shirt. The background is white.

Josephin Mahlow

Content Marketing Manager

Startups

PR software for startups and scaleups

As your startup grows, so do your PR needs. PR.co’s professional branded newsrooms help you scale effortlessly, build credibility, and attract media attention. Co-designed with journalists, they make it easy to share milestones and stories that put your brand in the spotlight.

"Thanks to the newsroom, journalists now find everything they need, fast. It supports our agency’s outreach by making our brand easier to discover and engage with, while ensuring that incoming requests are still handled in a coordinated and professional way"

A young woman with long brown hair smiles slightly at the camera. She is wearing a white collared shirt. The background is white.

Josephin Mahlow

Content Marketing Manager

JOIN THE WORLD'S BOLDEST BRANDS
  • Shimano logo
  • Just Eat Takeaway.com logo
  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo
JOIN THE WORLD'S BOLDEST BRANDS
  • Shimano logo
  • Just Eat Takeaway.com logo
  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo
JOIN THE WORLD'S BOLDEST BRANDS
  • Shimano logo
  • Just Eat Takeaway.com logo
  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo

Common PR challenges that hold startups back

Common PR challenges that hold startups back

Startup PR comes with predictable roadblocks. Do any of these issues sound familiar?

Startup PR comes with predictable roadblocks. Do any of these issues sound familiar?

Tight budgets limit your ability to create and sustain effective PR campaigns.

Measuring the true impact of PR efforts remains a constant challenge.

Lack of media connections to get your story noticed.

Lack of media connections to get your story noticed.

How PR.co can help

PR tools built specifically for startup constraints

Branded newsroom

Branding as a superpower

Your news may be strong, but it’s your brand that makes it memorable. Most off-the-shelf newsrooms look, well, off-the-shelf. Our newsrooms seamlessly fit into the branding you’ve worked so hard to build. Make yourself stand out with a collection of press assets to be proud of.

Learn more about newsrooms

Remote.com newsroom
Branded newsroom

Branding as a superpower

Your news may be strong, but it’s your brand that makes it memorable. Most off-the-shelf newsrooms look, well, off-the-shelf. Our newsrooms seamlessly fit into the branding you’ve worked so hard to build. Make yourself stand out with a collection of press assets to be proud of.

Learn more about newsrooms

Remote.com newsroom
Online newsroom

A newsroom co-designed with journalists

We spoke to hundreds of PR teams and journalists to design scalable newsrooms that the media actually like using. We make it incredibly easy for them to find everything they may need to tell their story, increasing your chances of landing media coverage.

Remote.com newsroom header navigation menu
Online newsroom

A newsroom co-designed with journalists

We spoke to hundreds of PR teams and journalists to design scalable newsrooms that the media actually like using. We make it incredibly easy for them to find everything they may need to tell their story, increasing your chances of landing media coverage.

Remote.com newsroom header navigation menu
Localized publishing

Software that scales with you

Expand your media outreach, minus the teething problems. Easily add new markets, languages, teams, and agencies as you grow. Each market gets its own local news feed in the journalists’ preferred language — either managed by you or by your local agency.

Learn more about localized publishing

Example of activated markets
Localized publishing

Software that scales with you

Expand your media outreach, minus the teething problems. Easily add new markets, languages, teams, and agencies as you grow. Each market gets its own local news feed in the journalists’ preferred language — either managed by you or by your local agency.

Learn more about localized publishing

Example of activated markets
Curated press list

We will build your press lists

When scaling to new markets, you may need to build a network from scratch. Our team will build your perfect press lists for each of your markets. No expensive, clunky media database needed — we're on it. 

Learn more about PR CRM 

Example of a curated press list
Curated press list

We will build your press lists

When scaling to new markets, you may need to build a network from scratch. Our team will build your perfect press lists for each of your markets. No expensive, clunky media database needed — we're on it. 

Learn more about PR CRM 

Example of a curated press list
SEO & GEO

Make your news easy to find

Writing great stories is just the beginning. To truly make an impact, your news needs to be discovered. With PR.co’s SEO and GEO-optimized newsrooms, both journalists and LLMs can find your stories in seconds, increasing your visibility and strengthening your inbound PR efforts.

Learn more about SEO

Search engine optimised
SEO & GEO

Make your news easy to find

Writing great stories is just the beginning. To truly make an impact, your news needs to be discovered. With PR.co’s SEO and GEO-optimized newsrooms, both journalists and LLMs can find your stories in seconds, increasing your visibility and strengthening your inbound PR efforts.

Learn more about SEO

Search engine optimised
Inbound PR

Turn visitors into leads

PR typically leans on finding and pitching contacts. Journalists, however, report they get most of their news from research. We’ll help you build out an overlooked channel: inbound PR. Use your newsroom to generate new relevant connections, allow journalists to subscribe to your news, and organically grow a high-quality press list.

Learn more about PR lead generation

Example of a new lead
Inbound PR

Turn visitors into leads

PR typically leans on finding and pitching contacts. Journalists, however, report they get most of their news from research. We’ll help you build out an overlooked channel: inbound PR. Use your newsroom to generate new relevant connections, allow journalists to subscribe to your news, and organically grow a high-quality press list.

Learn more about PR lead generation

Example of a new lead
Online press events

Host press events, online

Host virtual press events and engage with journalists, stakeholders and other viewers through live chat, Q&A sessions and polls. Hosting events in your newsroom gives viewers a full-on branded experience, and you can reach anyone, anywhere, at any time.

Learn more about virtual events

Online press event
Online press events

Host press events, online

Host virtual press events and engage with journalists, stakeholders and other viewers through live chat, Q&A sessions and polls. Hosting events in your newsroom gives viewers a full-on branded experience, and you can reach anyone, anywhere, at any time.

Learn more about virtual events

Online press event
Seamlessly integrated

News fully integrated into your website

Your newsroom will be designed so that you can’t tell it apart from your website. Simply add ‘Press’ to your website footer or menu to integrate the two. For an even better experience, use our news widget to showcase the latest news on your website.

News widget to integrate news into your website
Seamlessly integrated

News fully integrated into your website

Your newsroom will be designed so that you can’t tell it apart from your website. Simply add ‘Press’ to your website footer or menu to integrate the two. For an even better experience, use our news widget to showcase the latest news on your website.

News widget to integrate news into your website
Page Builder

Add any page in minutes

Press pages grow into Newsrooms. Newsrooms grow into Corporate Sites. With PR.co, you can design, build, and publish any page within minutes without writing a single line of code.

Page templates PR.co app
Page Builder

Add any page in minutes

Press pages grow into Newsrooms. Newsrooms grow into Corporate Sites. With PR.co, you can design, build, and publish any page within minutes without writing a single line of code.

Page templates PR.co app

Why startups choose PR.co

Fully branded newsrooms
All-in-one software
Centralized and scalable
Search Engine Optimized
Dedicated account manager
User-friendly
Solaris logo: orange circle symbol next to the word Solaris in black

How Solaris’ Online Newsroom Supported a Smooth Rebrand

Ansgar Holtmann

Ansgar Holtmann


A woman gives a presentation to two colleagues in a modern office. A large screen displays a presentation with charts and graphs.

Frequently asked questions

What makes PR.co different from free tools or templates?

PR.co offers a far more robust PR infrastructure than free tools or templates.

It’s a fully integrated platform designed for growing teams, equipped with everything PR pros actually need, like multimedia editing, press contact management, targeted news distribution, analytics, and branded newsroom design.

Instead of juggling piecemeal solutions, you get one streamlined workspace that scales with you and presents your brand professionally from day one. Plus, you’ll have real human support to guide you as you grow.

Can I use PR.co to launch in new markets as we grow?

PR.co is built to grow with your startup. As you expand into new markets, you can easily add localized newsrooms, manage multi-language content, and collaborate seamlessly with global teams or agencies. Your newsroom evolves with your needs, whether you're launching in one country or ten.

Why is PR.co a good fit for startups?

PR.co is designed with growing startups in mind. Our platform offers professional, fully branded newsrooms, tools to build media relationships, and all-in-one PR workflows, without the complexity or high costs of traditional PR software.

It’s everything you need to make a strong media impression, in a platform that’s powerful yet simple to use.

How can I build a subscriber list with PR.co?

With PR.co, your newsroom includes built-in subscribe forms where visitors can sign up to receive updates. Subscribers choose their preferred topics, languages, and frequency, so you grow an engaged, loyal audience over time.

Are there affordable pricing options for startups?

We know budgets can be tight in the early stages, so PR.co offers startup-friendly pricing plans that include all the essentials, without the hefty price tag. You get the tools you need to build your brand and grow your PR presence, without breaking the bank.

Are there tools to create professional press releases quickly?

Absolutely! PR.co offers intuitive press release templates and a powerful, media-rich editor that lets you create fully branded, professional releases in minutes. Easily add images, videos, quotes, links, and other multimedia to bring your stories to life.

Plus, built-in collaboration and approval workflows ensure your team can work efficiently—producing polished, on-brand content that’s ready to publish and share.

Can PR.co support startups with limited PR experience?

If you’re new to PR, we're here to make the process simple and accessible. Our platform is designed for ease of use, so you don’t need any technical expertise to get started. We provide consultations with seasoned PR professionals, comprehensive PR courses, and intuitive workflows to guide you every step of the way. Plus, our dedicated onboarding support ensures you’ll quickly gain the skills to create impactful campaigns, even without prior PR experience.

Can I measure results from my PR campaigns and newsroom performance with PR.co?

Absolutely. PR.co’s PR Analytics helps you evaluate the success of your PR efforts by providing detailed statistics on engagement. It tracks how many people visited your newsroom, how they navigated to your releases, how they interacted with your email campaign, which pages or media kits captured the most attention, and more.

With these insights, you can compare campaigns, refine your strategy, and focus on what works best.

Do you offer media databases?

We do, but maybe not in the way you expect. We strongly believe in a targeted approach and we do everything we can to help people move away from the old fashioned ‘spray and pray’ approach to PR. Spamming an enormous database of press contacts doesn’t work. It hurts our industry and will result in your emails ending up in spam folders.

But we have a solution. We will manually build you a curated, targeted press list with the perfect press contacts for your company, strategy, and product. We can create this for you as a core list for your brand or as a one-off list for a specific campaign. Sound good? Get in touch. 

Discover all the ways PR.co can help you do PR

PR is often seen as simply pitching to journalists, but it’s so much more. PR.co provides powerful software for forward-thinking teams that include owned and shared channels into their communication strategies. Discover the diverse use cases of PR.co below.

15-min demo

Ready to kick it up a notch?

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