PR.co for Digital PR
Building long-term SEO value and brand credibility across the web
Almost 93% of all web sessions start on Google, yet less than 1% of pages reach the first screen. That gap is no longer closed by title tags alone. Search engines now reward authority, trust, and clear signals that traditional SEO cannot provide.
"PR.co makes it very easy for people and machines to source information about our brand.”
Daniel Hernández Lyon
Global Communications Director
PR.co for Digital PR
Building long-term SEO value and brand credibility across the web
Almost 93% of all web sessions start on Google, yet less than 1% of pages reach the first screen. That gap is no longer closed by title tags alone. Search engines now reward authority, trust, and clear signals that traditional SEO cannot provide.
"PR.co makes it very easy for people and machines to source information about our brand.”
Daniel Hernández Lyon
Global Communications Director
PR.co for Digital PR
Building long-term SEO value and brand credibility across the web
Almost 93% of all web sessions start on Google, yet less than 1% of pages reach the first screen. That gap is no longer closed by title tags alone. Search engines now reward authority, trust, and clear signals that traditional SEO cannot provide.
"PR.co makes it very easy for people and machines to source information about our brand.”
Daniel Hernández Lyon
Global Communications Director
JOIN THE WORLD'S BOLDEST BRANDS
JOIN THE WORLD'S BOLDEST BRANDS
JOIN THE WORLD'S BOLDEST BRANDS
For most brands, Digital PR is no longer a nice-to-have
For most brands, Digital PR is no longer a nice-to-have
For most brands, Digital PR is no longer a nice-to-have
Even strong PR strategies can underperform when technical or structural gaps are overlooked. It’s not always the pitch or the story, it’s what happens after someone clicks.
Even strong PR strategies can underperform when technical or structural gaps are overlooked. It’s not always the pitch or the story, it’s what happens after someone clicks.
Even strong PR strategies can underperform when technical or structural gaps are overlooked. It’s not always the pitch or the story, it’s what happens after someone clicks.
Failing to align PR with SEO Strategy
Missed media opportunities due to lack of discoverable content
Inadequate measurement of PR Metrics
PR efforts that fade quickly without lasting impact or visibility
How PR.co can help
How Digital PR powers visibility, credibility, and results
SEO & visiblity
Boost your brand's visibility
Your branded newsroom is a place to share your company news in a clear, structured format that both people and search engines can find and understand. This boosts your brand’s visibility and helps you stand out in both traditional search results and AI-powered responses.
SEO & visiblity
Boost your brand's visibility
Your branded newsroom is a place to share your company news in a clear, structured format that both people and search engines can find and understand. This boosts your brand’s visibility and helps you stand out in both traditional search results and AI-powered responses.
SEO & visiblity
Boost your brand's visibility
Your branded newsroom is a place to share your company news in a clear, structured format that both people and search engines can find and understand. This boosts your brand’s visibility and helps you stand out in both traditional search results and AI-powered responses.
Brand authority
Establish your brand as a trusted source
Consistently publishing clear, credible updates in a structured newsroom helps position your brand as a reliable resource for journalists, customers, and AI tools alike, building long-term trust and authority online.
Brand authority
Establish your brand as a trusted source
Consistently publishing clear, credible updates in a structured newsroom helps position your brand as a reliable resource for journalists, customers, and AI tools alike, building long-term trust and authority online.
Brand authority
Establish your brand as a trusted source
Consistently publishing clear, credible updates in a structured newsroom helps position your brand as a reliable resource for journalists, customers, and AI tools alike, building long-term trust and authority online.
Structured data
Make content easy to find and index
With built-in schema markup and a structured layout, your newsroom makes it easy for search engines to crawl, index, and understand your content, amplifying the reach of your story after you hit publish.
Structured data
Make content easy to find and index
With built-in schema markup and a structured layout, your newsroom makes it easy for search engines to crawl, index, and understand your content, amplifying the reach of your story after you hit publish.
Structured data
Make content easy to find and index
With built-in schema markup and a structured layout, your newsroom makes it easy for search engines to crawl, index, and understand your content, amplifying the reach of your story after you hit publish.
Branded newsroom
Keep your narrative polished and on-brand
From visuals to tone of voice, a newsroom reinforces your identity by centralizing your updates in a professional, cohesive space that aligns with the brand you've worked so hard to build.
Branded newsroom
Keep your narrative polished and on-brand
From visuals to tone of voice, a newsroom reinforces your identity by centralizing your updates in a professional, cohesive space that aligns with the brand you've worked so hard to build.
Branded newsroom
Keep your narrative polished and on-brand
From visuals to tone of voice, a newsroom reinforces your identity by centralizing your updates in a professional, cohesive space that aligns with the brand you've worked so hard to build.
Credibility & Backlinks
Build lasting credibility
A branded newsroom, combined with rich media kits, serves as an authoritative resource journalists and websites trust. When they reference your newsroom, it generates high-quality backlinks that boost your site’s SEO and strengthen your brand’s online reputation.
Credibility & Backlinks
Build lasting credibility
A branded newsroom, combined with rich media kits, serves as an authoritative resource journalists and websites trust. When they reference your newsroom, it generates high-quality backlinks that boost your site’s SEO and strengthen your brand’s online reputation.
Credibility & Backlinks
Build lasting credibility
A branded newsroom, combined with rich media kits, serves as an authoritative resource journalists and websites trust. When they reference your newsroom, it generates high-quality backlinks that boost your site’s SEO and strengthen your brand’s online reputation.
Media monitoring
Turn media attention into lasting brand equity
Sharing your press clippings and media coverage in your online newsroom highlights third-party validation of your brand. This not only builds trust with your audience but also reinforces your authority and keeps your newsroom fresh with relevant, engaging content.
Media monitoring
Turn media attention into lasting brand equity
Sharing your press clippings and media coverage in your online newsroom highlights third-party validation of your brand. This not only builds trust with your audience but also reinforces your authority and keeps your newsroom fresh with relevant, engaging content.
Media monitoring
Turn media attention into lasting brand equity
Sharing your press clippings and media coverage in your online newsroom highlights third-party validation of your brand. This not only builds trust with your audience but also reinforces your authority and keeps your newsroom fresh with relevant, engaging content.
Key PR.co features for Digital PR
Branded newsrooms
Structured data
Subscribers
Content management
SEO & GEO optimization
PR Analytics
How The Social Hub Used PR.co to Share Their B Corp Certification Journey
Daniel Hernández Lyon
Frequently asked questions
How does PR.co improve online visibility through digital PR?
Can a newsroom help earn backlinks for SEO?
What is Digital PR and how does it impact SEO and GEO?
Why is PR important for Generative Engine Optimization (GEO)?
Discover all the ways PR.co helps you do PR
PR is often seen as simply pitching to journalists, but it’s so much more. PR.co provides powerful software for forward-thinking teams that include owned and shared channels into their communication strategies. Discover the diverse use cases of PR.co below.
30-min demo
Start growing awareness, trust and loyalty
Learn how modern PR teams drive their PR strategy with PR.co.
No fluff — just a quick, insightful product demo to see if it’s right for you.
