PR analytics

PR software to track your results and report to your manager

PR reporting isn't just in having a good understanding of your impact. Over 60% of PR budgets are linked to measurable business outcomes such as leads, sales or web traffic.

Website analytics dashboard showing page views, unique visitors, time on page, bounce rate, emails, and clickthrough rate.  A graph displays website growth over time.
PR analytics

PR software to track your results and report to your manager

PR reporting isn't just in having a good understanding of your impact. Over 60% of PR budgets are linked to measurable business outcomes such as leads, sales or web traffic.

PR analytics

PR software to track your results and report to your manager

PR reporting isn't just in having a good understanding of your impact. Over 60% of PR budgets are linked to measurable business outcomes such as leads, sales or web traffic.

Website analytics dashboard showing page views, unique visitors, time on page, bounce rate, emails, and clickthrough rate.  A graph displays website growth over time.
Trusted by pr teams around the world
  • Shimano logo
  • Just Eat Takeaway.com logo
  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo
Trusted by pr teams around the world
  • Shimano logo
  • Just Eat Takeaway.com logo
  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo
Trusted by pr teams around the world
  • Shimano logo
  • Just Eat Takeaway.com logo
  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo

If you can’t measure it, you can’t prove it

Clicks and likes won’t win you budget. Get real-time insights that actually matter, track your coverage like a pro and present the impact of your efforts, all from one integrated platform.

Improve your PR strategy with decisions based on real-time data

Unlock actionable insights by organizing your PR outcomes in one platform

Collect your coverage in one place to measure your success

Discover media opportunities before they become missed chances

Prove the worth of your PR efforts with polished reports that are easy to share

Improve your PR strategy with decisions based on real-time data

Unlock actionable insights by organizing your PR outcomes in one platform

Collect your coverage in one place to measure your success

Discover media opportunities before they become missed chances

Prove the worth of your PR efforts with polished reports that are easy to share

Say goodbye to...

Flying blind without data makes you doubt the impact of your PR strategy

You're collecting your coverage in various places with no overview

Not knowing what works and what doesn't encourages repeat mistakes

Missing key opportunities because you're missing actionable insights

Inability to prove your PR success puts your budget at risk

Headshot of a man with glasses, smiling.  He's wearing a light blue checkered shirt.  A "New Rules" logo is in the bottom right corner.

“95% of our PR.co press release clicks turn into stories, boosting media presence and simplifying tracking. The platform’s analytics give us clear insights into media performance, helping us refine our strategies.”

Mario Gonzalez

- Founder

Key features

Transform guesswork into confidence

Newsroom analytics

Learn from newsroom traffic

Track everything from views, traffic sources, visitor locations and devices in one simple newsroom analytics dashboard. See historical trends, discover new backlinks and uncover actionable insights to refine your strategy, improve content and drive measurable PR results.

Website analytics dashboard showing a graph of website visits over time, along with key metrics such as bounce rate and visit duration.
Newsroom analytics

Learn from newsroom traffic

Track everything from views, traffic sources, visitor locations and devices in one simple newsroom analytics dashboard. See historical trends, discover new backlinks and uncover actionable insights to refine your strategy, improve content and drive measurable PR results.

Website analytics dashboard showing a graph of website visits over time, along with key metrics such as bounce rate and visit duration.
Newsroom analytics

Learn from newsroom traffic

Track everything from views, traffic sources, visitor locations and devices in one simple newsroom analytics dashboard. See historical trends, discover new backlinks and uncover actionable insights to refine your strategy, improve content and drive measurable PR results.

Website analytics dashboard showing a graph of website visits over time, along with key metrics such as bounce rate and visit duration.
Aggregate metrics

Historical insights

Get a complete overview of your work and the efforts of your team with our aggregate metrics that show you in a convenient fashion the amount of campaigns published, emails sent, newsletters sent, subscriber sign-ups and many more useful metrics.

Aggregate metrics

Historical insights

Get a complete overview of your work and the efforts of your team with our aggregate metrics that show you in a convenient fashion the amount of campaigns published, emails sent, newsletters sent, subscriber sign-ups and many more useful metrics.

Aggregate metrics

Historical insights

Get a complete overview of your work and the efforts of your team with our aggregate metrics that show you in a convenient fashion the amount of campaigns published, emails sent, newsletters sent, subscriber sign-ups and many more useful metrics.

Email analytics

Know who opens your pitch

Email campaigns are essential to PR, but tracking their success isn't always easy. PR.co's email analytics show who opened your emails, clicked links or unsubscribed. Turn real-time data into actionable insights to improve your strategy, boost outreach, and get better results.

Email open statistics showing 155 opens today and yesterday, with recipients' names and timestamps.
Email analytics

Know who opens your pitch

Email campaigns are essential to PR, but tracking their success isn't always easy. PR.co's email analytics show who opened your emails, clicked links or unsubscribed. Turn real-time data into actionable insights to improve your strategy, boost outreach, and get better results.

Email open statistics showing 155 opens today and yesterday, with recipients' names and timestamps.
Email analytics

Know who opens your pitch

Email campaigns are essential to PR, but tracking their success isn't always easy. PR.co's email analytics show who opened your emails, clicked links or unsubscribed. Turn real-time data into actionable insights to improve your strategy, boost outreach, and get better results.

Email open statistics showing 155 opens today and yesterday, with recipients' names and timestamps.
Coverage report

Collect and enrich coverage

Bring all your media mentions together in one place with a comprehensive coverage report. Instead of managing multiple spreadsheets, build a searchable database for media coverage tracking. We'll automatically enrich every clipping with relevant information so you can measure your impact over time.

Coverage report

Collect and enrich coverage

Bring all your media mentions together in one place with a comprehensive coverage report. Instead of managing multiple spreadsheets, build a searchable database for media coverage tracking. We'll automatically enrich every clipping with relevant information so you can measure your impact over time.

Coverage report

Collect and enrich coverage

Bring all your media mentions together in one place with a comprehensive coverage report. Instead of managing multiple spreadsheets, build a searchable database for media coverage tracking. We'll automatically enrich every clipping with relevant information so you can measure your impact over time.

Campaign analytics

Summarize your campaigns

Create an overview of your work with automated campaign analytics and PR reporting. See total views, audience locations, top-clicked links and email analytics for every press release, blog post or announcement. Link your media coverage for a complete picture you can share with stakeholders.

Campaign analytics

Summarize your campaigns

Create an overview of your work with automated campaign analytics and PR reporting. See total views, audience locations, top-clicked links and email analytics for every press release, blog post or announcement. Link your media coverage for a complete picture you can share with stakeholders.

Campaign analytics

Summarize your campaigns

Create an overview of your work with automated campaign analytics and PR reporting. See total views, audience locations, top-clicked links and email analytics for every press release, blog post or announcement. Link your media coverage for a complete picture you can share with stakeholders.

Team usage reports

Monitor team performance

See what your team is working on with team usage reports that make it easy to monitor activity across PR.co. Track platform adoption, recent activity and engagement so you can better understand team performance and identify opportunities for improvement.

Team usage reports

Monitor team performance

See what your team is working on with team usage reports that make it easy to monitor activity across PR.co. Track platform adoption, recent activity and engagement so you can better understand team performance and identify opportunities for improvement.

Team usage reports

Monitor team performance

See what your team is working on with team usage reports that make it easy to monitor activity across PR.co. Track platform adoption, recent activity and engagement so you can better understand team performance and identify opportunities for improvement.

PR CRM metrics

Quantify your relationships

Every interaction in your PR CRM, from adding contacts to sending emails and tracking engagement, creates valuable data. Our PR CRM metrics transform that activity into actionable insights that help you strengthen media relationships and improve outreach over time.

Screenshot of an author profile on PR.co's PR CRM featuring emails opened, percentage of opens and clicks.
PR CRM metrics

Quantify your relationships

Every interaction in your PR CRM, from adding contacts to sending emails and tracking engagement, creates valuable data. Our PR CRM metrics transform that activity into actionable insights that help you strengthen media relationships and improve outreach over time.

Screenshot of an author profile on PR.co's PR CRM featuring emails opened, percentage of opens and clicks.
PR CRM metrics

Quantify your relationships

Every interaction in your PR CRM, from adding contacts to sending emails and tracking engagement, creates valuable data. Our PR CRM metrics transform that activity into actionable insights that help you strengthen media relationships and improve outreach over time.

Screenshot of an author profile on PR.co's PR CRM featuring emails opened, percentage of opens and clicks.
Shareable reports

Share with stakeholders

Share your PR reports securely with clients, executives or your manager using a private link. Stakeholders can access your reports instantly, no PR.co account required, making PR reporting simple and transparent.

Shareable reports

Share with stakeholders

Share your PR reports securely with clients, executives or your manager using a private link. Stakeholders can access your reports instantly, no PR.co account required, making PR reporting simple and transparent.

Shareable reports

Share with stakeholders

Share your PR reports securely with clients, executives or your manager using a private link. Stakeholders can access your reports instantly, no PR.co account required, making PR reporting simple and transparent.

Media monitoring

Automatic coverage reports

Discover where your brand's been mentioned with our AI-powered media monitoring service. Automatically collect mentions for continuous media coverage tracking and build comprehensive coverage reports that show your PR impact over time.

Discover media monitoring.

Media monitoring

Automatic coverage reports

Discover where your brand's been mentioned with our AI-powered media monitoring service. Automatically collect mentions for continuous media coverage tracking and build comprehensive coverage reports that show your PR impact over time.

Discover media monitoring.

Media monitoring

Automatic coverage reports

Discover where your brand's been mentioned with our AI-powered media monitoring service. Automatically collect mentions for continuous media coverage tracking and build comprehensive coverage reports that show your PR impact over time.

Discover media monitoring.

Easy exports

Export data with a click

You can export your analytics and metrics with the click of a button for it to be used in external reporting tools. Everything can be downloaded in the convenient and compatible CSV data format. In some cases you're even able to pick the exact data range you'd like to export as well.

Easy exports

Export data with a click

You can export your analytics and metrics with the click of a button for it to be used in external reporting tools. Everything can be downloaded in the convenient and compatible CSV data format. In some cases you're even able to pick the exact data range you'd like to export as well.

Easy exports

Export data with a click

You can export your analytics and metrics with the click of a button for it to be used in external reporting tools. Everything can be downloaded in the convenient and compatible CSV data format. In some cases you're even able to pick the exact data range you'd like to export as well.

Key benefits

Aggregate dashboards
Shareable reports
Team usage reports
Built for large PR teams
Analytics integrations
Easy exports

Frequently asked questions

What's the difference between PR analytics and media monitoring?

What is PR analytics?

Is there a way to monitor team performance within PR.co?

Can I track journalist engagement with press releases or pitches?

Can I export reports to share results with stakeholders?

Can I measure results from my PR campaigns and newsroom performance with PR.co?

Can I integrate PR.co with Google Analytics or other SEO tools?

Frequently asked questions

What's the difference between PR analytics and media monitoring?

What is PR analytics?

Is there a way to monitor team performance within PR.co?

Can I track journalist engagement with press releases or pitches?

Can I export reports to share results with stakeholders?

Can I measure results from my PR campaigns and newsroom performance with PR.co?

Can I integrate PR.co with Google Analytics or other SEO tools?

15-min demo

Ready to impress your team? Let's chat

Learn how large PR teams solve complex workflows with PR.co. No fluff — just a quick, insightful chat to see how we can help.

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