PR Resources

Great software will only get you so far. We've distilled years of practical knowledge into free guides, whitepapers, eBooks and PR Training courses. Empower your communications team with our PR resources.

PR Resources

Great software will only get you so far. We've distilled years of practical knowledge into free guides, whitepapers, eBooks and PR Training courses. Empower your communications team with our PR resources.

PR Resources

Great software will only get you so far. We've distilled years of practical knowledge into free guides, whitepapers, eBooks and PR Training courses. Empower your communications team with our PR resources.

A dark-green PR.co Crisis Communications Playbook.  The cover shows a warning sign.
A dark-green PR.co Crisis Communications Playbook.  The cover shows a warning sign.
A dark-green PR.co Crisis Communications Playbook.  The cover shows a warning sign.

Mastering Crisis Communications: A Complete Playbook for PR Teams

When a PR crisis hits, will your team be ready? Discover the complete playbook to turn chaos into clarity with expert crisis communication tactics.

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Communications strategy guide illustration
Communications strategy guide illustration
Communications strategy guide illustration

5 Key Steps to Build Your Communications Strategy + Template

Here's an easy-to-follow canvas to help you and your team build your own communications strategy.

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Press release checklist guide illustration
Press release checklist guide illustration
Press release checklist guide illustration

Press Release Checklist

Writing a press release? Here’s a step-by-step checklist on how to structure and format an effective one.

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Press release templates guide illustration
Press release templates guide illustration
Press release templates guide illustration

10 Press Release Templates [ + Download ]

Ready to share your company news with the world? This is your starting point. Here are 10 free & downloadable press release templates for every event type.

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Spokesman guide illustration
Spokesman guide illustration
Spokesman guide illustration

How to Become a Top Spokesperson & Master Spokesmanship

The ultimate guide to becoming a spokesperson, including tips on how to be effective and how to handle yourself in interview.

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Startup guide illustration
Startup guide illustration
Startup guide illustration

PR on a Budget: A Guide for Startups

Looking to grow your brand but don't have the budget to do so? In this guide, we gathered tips and tricks from experts on how startups should handle PR on a budget.

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Purpose PR book illustration
Purpose PR book illustration
Purpose PR book illustration

Purpose: First Principles of Effective PR

As a PR software company we have seen thousands of PR campaigns. We've written our biggest learnings down in this book. Let us help you make your PR campaigns more successful.

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PR software guide illustration
PR software guide illustration
PR software guide illustration

Product deck

More than 300 socially conscious brands, like WeTransfer, Wise, Shimano and Dolby, support their press contacts with a pr.co newsroom. Curious to see how our platform can increase your chances of landing coverage?

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Media relations guide illustration
Media relations guide illustration
Media relations guide illustration

Media Relations

This guide contains tips and resources from senior journalists and PR veterans on how to nail your media relations.

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Newsroom guide illustration
Newsroom guide illustration
Newsroom guide illustration

Best Newsroom Software: A Complete Guide

Finding the best online newsroom solution is no easy feat. We've created a guide to help you compare features, vendors, and make an informed decision.

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Scale PR guide illustration
Scale PR guide illustration
Scale PR guide illustration

The Ultimate PR Guide for Fast-Growing Companies

Is your company growing or expanding into new markets? Here's a step-by-step guide with tips from PR pros on how to scale your PR strategy.

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Bu vs build guide illustration
Bu vs build guide illustration
Bu vs build guide illustration

Building vs. buying a newsroom solution

A whitepaper to guide you through the process of deciding whether it's better to build or buy a newsroom solution for your organisation.

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PR tools guide illustration
PR tools guide illustration
PR tools guide illustration

Best PR Tools Guide

Looking to update your tech stack? Here's our complete guide filled with the best tools for PR teams. No partnerships, no B.S., just great solutions.

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PR checklist guide illustration
PR checklist guide illustration
PR checklist guide illustration

Checklist: How to Make the Most Out of Your First 100 Days as a PR specialist

The first three monts in your new role are all about adjusting to a new environment and planning for your first small wins. Here's a checklist to help you get started on the right foot and make a good impression.

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Hiring guide illustration
Hiring guide illustration
Hiring guide illustration

Spokesperson Hiring Scorecard

This scorecard will help you hire the right person to represent your company in front of a critical crowd of press contacts.

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Dictionary illustration
Dictionary illustration
Dictionary illustration

PR Terminology

Here are 100+ terms every PR pro should know.

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30-min demo

Discover PR.co

Learn how modern PR teams drive their PR strategy with PR.co.
No fluff — just a quick, insightful product demo to see if it’s right for you.

G2 logo

4.7

30-min demo

Discover PR.co

Learn how modern PR teams drive their PR strategy with PR.co.
No fluff — just a quick, insightful product demo to see if it’s right for you.

G2 logo

4.7

Discover PR.co

Learn how modern PR teams drive their PR strategy with PR.co.
No fluff — just a quick, insightful product demo to see if it’s right for you.

G2 logo

4.7