Crisis communications

PR software for crisis communications

To save your reputation during a crisis, brands must respond quickly, effectively and strategically. Our solution gives brands a platform to share their news, provide a unified source of truth and control their narrative.

"Thanks to the PR.co platform, we're able to quickly disseminate the information to our stakeholders."

Headshot of a smiling man with glasses wearing a black button-up shirt against a light purple background.

Daniel Hernández Lyon

Global Communications Director

Crisis communications

PR software for crisis communications

To save your reputation during a crisis, brands must respond quickly, effectively and strategically. Our solution gives brands a platform to share their news, provide a unified source of truth and control their narrative.

"Thanks to the PR.co platform, we're able to quickly disseminate the information to our stakeholders."

Headshot of a smiling man with glasses wearing a black button-up shirt against a light purple background.

Daniel Hernández Lyon

Global Communications Director

Crisis communications

PR software for crisis communications

To save your reputation during a crisis, brands must respond quickly, effectively and strategically. Our solution gives brands a platform to share their news, provide a unified source of truth and control their narrative.

"Thanks to the PR.co platform, we're able to quickly disseminate the information to our stakeholders."

Headshot of a smiling man with glasses wearing a black button-up shirt against a light purple background.

Daniel Hernández Lyon

Global Communications Director

JOIN THE WORLD'S BOLDEST BRANDS
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JOIN THE WORLD'S BOLDEST BRANDS
  • Shimano logo
  • Just Eat Takeaway.com logo
  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo
JOIN THE WORLD'S BOLDEST BRANDS
  • Shimano logo
  • Just Eat Takeaway.com logo
  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo

When a crisis hits, speed matters

When a crisis hits, speed matters

During a crisis, slow response times and inconsistent messaging can turn a small issue into a reputational disaster. Many teams rely on outdated processes that aren't built for real-time pressure.

During a crisis, slow response times and inconsistent messaging can turn a small issue into a reputational disaster. Many teams rely on outdated processes that aren't built for real-time pressure.

Crisis updates delayed by internal approvals

Publishing blocked by bottlenecks or IT dependency

No structured way to publish urgent updates

How PR.co can help

How PR.co supports fast, transparent crisis communication

Timely communication

Respond quickly and effectively

When your brand faces a crisis, you need a way to communicate with the stakeholders that matter most, and do so quickly. Our platform provides brands with a crisis newsroom that is enabled specifically for moments when your news updates have to be delivered fast and to the right people.

Crisis mode feature: Transform your newsroom to respond effectively during emergencies
Timely communication

Respond quickly and effectively

When your brand faces a crisis, you need a way to communicate with the stakeholders that matter most, and do so quickly. Our platform provides brands with a crisis newsroom that is enabled specifically for moments when your news updates have to be delivered fast and to the right people.

Crisis mode feature: Transform your newsroom to respond effectively during emergencies
Easy-to-use

Empower your team to act with agility

Our platform allows PR teams to easily edit and publish their press releases at any moment, wherever they may be. Being fully independent (from an IT team, for example) gives your brand more flexibility and accuracy.

Learn more about Newsroom CMS

Publish news feature
Easy-to-use

Empower your team to act with agility

Our platform allows PR teams to easily edit and publish their press releases at any moment, wherever they may be. Being fully independent (from an IT team, for example) gives your brand more flexibility and accuracy.

Learn more about Newsroom CMS

Publish news feature
Security

A service you can trust 

You need a trusted ally to help you reach your stakeholders during a crisis. Rest assured, we have a track record with financial organizations, governments, and publicly listed companies. With custom SLAs, regular security audits, and top-notch training, our experienced team can give you the support you need in an emergency.

Security services: Custom SLA, Secutiry audits, Support, Training
Security

A service you can trust 

You need a trusted ally to help you reach your stakeholders during a crisis. Rest assured, we have a track record with financial organizations, governments, and publicly listed companies. With custom SLAs, regular security audits, and top-notch training, our experienced team can give you the support you need in an emergency.

Security services: Custom SLA, Secutiry audits, Support, Training
Page builder

Launch a crisis page in minutes

Use our Pages module to create any custom page in minutes and post updates instantly. Our no-code Pages editor can save your reputation, especially in times of crisis.

Select page template PR.co app
Page builder

Launch a crisis page in minutes

Use our Pages module to create any custom page in minutes and post updates instantly. Our no-code Pages editor can save your reputation, especially in times of crisis.

Select page template PR.co app

Key PR.co features for crisis communications

Enterprise-grade security
Dedicated account manager
Pages builder
Easy to use software
Editorial collaboration
User-friendly software
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Headshot of a smiling man with glasses wearing a black button-up shirt against a light purple background.

Daniel Hernández Lyon


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Frequently asked questions

What happens if our team needs support during a crisis?

PR.co has your back with priority support, including dedicated account managers who know your needs inside out. And when things get hectic, you can count on on-call help to quickly sort out any issues or answer your questions—so you’re never left hanging when it really counts.

Is PR.co secure enough for sensitive communications in a crisis?

Your security is our priority, especially during a crisis. PR.co meets strict enterprise security standards including OWASP-compliant password policies, multi-factor authentication (2FA), single sign-on (SSO), IP whitelisting, and GDPR compliance. We also offer custom SLAs and regular security audits to ensure data protection.

How fast can we go live during a crisis?

When your brand is facing a crisis, timing is crucial. With PR.co's fast-publishing features, your team can go live within minutes. You can also schedule embargoed releases or publish from anywhere with full control, ensuring you stay in control while responding quickly and effectively, so your audience hears from you first.

How does PR.co support brands during a crisis?

PR.co gives you a dedicated crisis newsroom that makes it super easy to share urgent updates fast and clearly. With quick publishing tools, handy email scheduling, and everything stored in one place, your team can get the message out in minutes—no need to wait on IT. It helps you keep your story straight and make sure everyone—whether it’s the media, partners, or customers—gets the right info when it really counts. Whether it’s a product issue or a sudden crisis, PR.co helps you stay in control of your story.

Do you offer consulting services for crisis communications?

Yes! We don’t just want to help you with powerful software, we want to empower you with knowledge from experts, too. We offer workshops, audits, and training led by seasoned PR pros who will help you and your team prepare for your next crisis. Learn more about our partnerships here.

Discover all the ways PR.co can help you do PR

PR is often seen as simply pitching to journalists, but it’s so much more. PR.co provides powerful software for forward-thinking teams that include owned and shared channels into their communication strategies. Discover the diverse use cases of PR.co below.

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