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Brand journalism

PR software for brand journalism

Today, more media is produced by the masses than by mass media. Great brands reach their audiences directly, without solely relying on traditional media. We’ll help you build a beautifully designed, magazine-style site to share your brand’s story.

See PR.co in action

G2 logo

4.7

"Our newsroom has become a key resource for transparency. It’s more than just a hub for sharing press releases; it’s a space where we can tell our full story."

Headshot of a smiling man with glasses wearing a black button-up shirt against a light purple background.

Daniel Hernández Lyon

Global Communications Director

Brand journalism

PR software for brand journalism

Today, more media is produced by the masses than by mass media. Great brands reach their audiences directly, without solely relying on traditional media. We’ll help you build a beautifully designed, magazine-style site to share your brand’s story.

See PR.co in action

G2 logo

4.7

"Our newsroom has become a key resource for transparency. It’s more than just a hub for sharing press releases; it’s a space where we can tell our full story."

Headshot of a smiling man with glasses wearing a black button-up shirt against a light purple background.

Daniel Hernández Lyon

Global Communications Director

Brand journalism

PR software for brand journalism

Today, more media is produced by the masses than by mass media. Great brands reach their audiences directly, without solely relying on traditional media. We’ll help you build a beautifully designed, magazine-style site to share your brand’s story.

See PR.co in action

G2 logo

4.7

"Our newsroom has become a key resource for transparency. It’s more than just a hub for sharing press releases; it’s a space where we can tell our full story."

Headshot of a smiling man with glasses wearing a black button-up shirt against a light purple background.

Daniel Hernández Lyon

Global Communications Director

JOIN THE WORLD'S BOLDEST BRANDS
  • Shimano logo
  • Just Eat Takeaway.com logo
  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo
JOIN THE WORLD'S BOLDEST BRANDS
  • Shimano logo
  • Just Eat Takeaway.com logo
  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo
JOIN THE WORLD'S BOLDEST BRANDS
  • Shimano logo
  • Just Eat Takeaway.com logo
  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo

When the media fails to deliver, brand journalism ensures your story is heard

When the media fails to deliver, brand journalism ensures your story is heard

Storytelling isn’t just a marketing extra, it’s the foundation of credibility. Corporate journalism isn’t about flashy marketing; it’s about creating valuable content that consumers actually want to read, watch and share.

Storytelling isn’t just a marketing extra, it’s the foundation of credibility. Corporate journalism isn’t about flashy marketing; it’s about creating valuable content that consumers actually want to read, watch and share.

The media distorts your story

Misinformation spreads fast

Changing media landscape

Unpredictable media coverage

How PR.co can help

How PR.co provides a stage for brand journalism

Brand trust

Establish yourself as a thought leader

Playing it safe is no strategy. People respond to opinionated pieces; it’s what defines your essence and sets you apart from your competitors. By creating a dedicated space on your website for brand journalism, your brand is bound to attract an audience, inspire them, and have them crown you as an opinion leader in your industry.

Learn more about online newsrooms

List of press releases
Brand trust

Establish yourself as a thought leader

Playing it safe is no strategy. People respond to opinionated pieces; it’s what defines your essence and sets you apart from your competitors. By creating a dedicated space on your website for brand journalism, your brand is bound to attract an audience, inspire them, and have them crown you as an opinion leader in your industry.

Learn more about online newsrooms

List of press releases
SEO & visibilty

Publish helpful content that ranks higher in search and AI results

Posting relevant, helpful, and visually stunning content in a fully branded newsroom can significantly enhance your visibility in search results, giving your SEO efforts a meaningful boost. The added bonus? It also positions your content to be more discoverable in AI-generated searches, helping your audience find you faster and more easily.

Learn more about SEO

Search engine optimised
SEO & visibilty

Publish helpful content that ranks higher in search and AI results

Posting relevant, helpful, and visually stunning content in a fully branded newsroom can significantly enhance your visibility in search results, giving your SEO efforts a meaningful boost. The added bonus? It also positions your content to be more discoverable in AI-generated searches, helping your audience find you faster and more easily.

Learn more about SEO

Search engine optimised
Inbound PR

Attract leads and keep them close

Instead of pushing stories, with brand journalism you’ll draw potential customers, investors, employees, and other stakeholders towards you. Through strategically placed CTAs, visitors will be able to sign up and get notified when new articles are published.

Learn more about PR lead generation

Example of a new lead
Inbound PR

Attract leads and keep them close

Instead of pushing stories, with brand journalism you’ll draw potential customers, investors, employees, and other stakeholders towards you. Through strategically placed CTAs, visitors will be able to sign up and get notified when new articles are published.

Learn more about PR lead generation

Example of a new lead
Page builder

Build a magazine with custom pages

Brand journalism content often requires more than standard blog formatting. Unleash your creativity and build any page with PR.co’s no-code editor.

Learn more about Newsroom CMS

Select page template PR.co app
Page builder

Build a magazine with custom pages

Brand journalism content often requires more than standard blog formatting. Unleash your creativity and build any page with PR.co’s no-code editor.

Learn more about Newsroom CMS

Select page template PR.co app

Key PR.co features for Brand Journalism

Branded newsroom
Multimedia support
Global collaboration
Multi-channel sharing
Enterprise-grade security
Praised customer support
The Social Hub logo

Proving Impact: The Social Hub's Transparent Journey to B Corp Certification

Headshot of a smiling man with glasses wearing a black button-up shirt against a light purple background.

Daniel Hernández Lyon


Read case study

Exterior view of The Social Hub, a modern building with a wood-like facade and rooftop terrace.

Frequently asked questions

Can I track the performance of my brand journalism content?

Yes! PR.co includes powerful analytics tools that let you see how readers engage with your content, which stories perform best, and how your efforts impact brand awareness and lead generation.

Can I customize the look and feel of my brand journalism site?

Yes, that's what we're most proud of. PR.co’s intuitive no-code page builder allows you to craft fully branded, visually engaging pages that suit the style and depth of your stories. This flexibility lets you present your brand journalism in a way that truly represents your unique voice and creativity.

How will a PR.co online newsroom make my news visible?

An online newsroom increases the chances of your audience finding your news directly from you. By centralizing all updates in a professionally designed, SEO-optimized hub on your domain, you boost visibility and make your content easily discoverable by search engines and large language models (LLMs).

How can I use PR.co for brand journalism?

PR.co provides a sleek, magazine-style branded newsroom where you can share a wide range of content—from articles and videos to press releases and multimedia features. The platform is designed for storytelling and discovery, with SEO and AI-optimized structures that help your content reach the right audience organically.

Discover all the ways PR.co can help you do PR

PR is often seen as simply pitching to journalists, but it’s so much more. PR.co provides powerful software for forward-thinking teams that include owned and shared channels into their communication strategies. Discover the diverse use cases of PR.co below.

15-min demo

Start growing awareness, trust and loyalty

Chat with Nelson

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4.7