GEO
Good PR helps your audience find your brand through AI
Your audience is turning to AI for their answers. Build up your online presence with PR.co's GEO-optimized publishing platform and ensure your brand is cited as a trusted source.

GEO
Good PR helps your audience find your brand through AI
Your audience is turning to AI for their answers. Build up your online presence with PR.co's GEO-optimized publishing platform and ensure your brand is cited as a trusted source.
GEO
Good PR helps your audience find your brand through AI
Your audience is turning to AI for their answers. Build up your online presence with PR.co's GEO-optimized publishing platform and ensure your brand is cited as a trusted source.

Join the world's boldest brands
Join the world's boldest brands
Join the world's boldest brands
PR is the best way to have your brand recommended by AI chatbots
High-quality owned media content as well as earned media coverage help AI platforms like ChatGPT, Gemini, and Perplexity recommend your brand to your audience.
Use our LLM-optimized platform to publish your PR content the right way.
Answer your audience's questions on Google AI Overview, ChatGPT, Claude and Perplexity.
We handle all the technical work for you and make sure AI crawlers get priority.
Build a steady flow of inbound referral traffic from AI to your PR content.
Measure your AI impact and referral traffic.
Use our LLM-optimized platform to publish your PR content the right way.
Answer your audience's questions on Google AI Overview, ChatGPT, Claude and Perplexity.
We handle all the technical work for you and make sure AI crawlers get priority.
Build a steady flow of inbound referral traffic from AI to your PR content.
Measure your AI impact and referral traffic.
Optimizing for Generative AI is tricky.
The developments in GEO move so quickly, it's hard to keep up.
Keeping track of your AI referrals is hard.
Your commercial team demands you to optimize your PR content.


"PR.co makes it very easy for people and machines to source information about our brand.”
Daniel Hernandez Lyon
- Global Communications Director
Key features
How we optimize for AI
Optimized HTML
Semantic content
Our software makes sure your content is optimized under the hood to allow crawlers from ChatGPT, Google, etc. to move through your online newsroom in a breeze.
Optimized HTML
Semantic content
Our software makes sure your content is optimized under the hood to allow crawlers from ChatGPT, Google, etc. to move through your online newsroom in a breeze.
Optimized HTML
Semantic content
Our software makes sure your content is optimized under the hood to allow crawlers from ChatGPT, Google, etc. to move through your online newsroom in a breeze.
JSON-LD
Structured data
For all relevant content, we make sure your website will provide schema.org compatible structured data to instruct crawlers to understand what your content is, what it is about and how it relates to other entities.
JSON-LD
Structured data
For all relevant content, we make sure your website will provide schema.org compatible structured data to instruct crawlers to understand what your content is, what it is about and how it relates to other entities.
JSON-LD
Structured data
For all relevant content, we make sure your website will provide schema.org compatible structured data to instruct crawlers to understand what your content is, what it is about and how it relates to other entities.
Bots & crawlers
Bot traffic handling
Websites often face bot traffic that impacts performance, prompting firewalls to block bots. But it’s vital to allow important ones through. We’ve solved this and monitor it for you.
Bots & crawlers
Bot traffic handling
Websites often face bot traffic that impacts performance, prompting firewalls to block bots. But it’s vital to allow important ones through. We’ve solved this and monitor it for you.
Bots & crawlers
Bot traffic handling
Websites often face bot traffic that impacts performance, prompting firewalls to block bots. But it’s vital to allow important ones through. We’ve solved this and monitor it for you.
Localization
Local questions, local answers
In SEO, having local content to address local questions is a major advantage. Similarly, when an LLM answers a question in a local language, it prioritizes content written in that language. We ensure these systems find, index, and handle your content correctly for maximum visibility.

Localization
Local questions, local answers
In SEO, having local content to address local questions is a major advantage. Similarly, when an LLM answers a question in a local language, it prioritizes content written in that language. We ensure these systems find, index, and handle your content correctly for maximum visibility.

Localization
Local questions, local answers
In SEO, having local content to address local questions is a major advantage. Similarly, when an LLM answers a question in a local language, it prioritizes content written in that language. We ensure these systems find, index, and handle your content correctly for maximum visibility.

SEO performance
Good SEO is the foundation
Many AI recommendations are driven by quick behind-the-scenes Google searches. That’s why nailing your SEO strategy is absolutely essential.
Learn about SEO.

SEO performance
Good SEO is the foundation
Many AI recommendations are driven by quick behind-the-scenes Google searches. That’s why nailing your SEO strategy is absolutely essential.
Learn about SEO.

SEO performance
Good SEO is the foundation
Many AI recommendations are driven by quick behind-the-scenes Google searches. That’s why nailing your SEO strategy is absolutely essential.
Learn about SEO.

Google News
Publish on Google News
With your newsroom content published on Google News, you'll stay ahead of the competition and makes sure you'll be used in answers to timely questions.
Google News
Publish on Google News
With your newsroom content published on Google News, you'll stay ahead of the competition and makes sure you'll be used in answers to timely questions.
Google News
Publish on Google News
With your newsroom content published on Google News, you'll stay ahead of the competition and makes sure you'll be used in answers to timely questions.
Key benefits
SEO-friendly newsrooms
Structured data
Fast-loading pages
Mobile-optimized pages
Multi-language support
Continuous platform improvements

How The Social Hub Used PR.co to Share Their B Corp Certification Journey

Daniel Hernández Lyon
Global Communications Director



Frequently asked questions
Why is PR important for Generative Engine Optimization (GEO)?
How do you optimize PR content for Google AI Overview and AI search results?
What is Generative Engine Optimization (GEO) and how does it work?
Will my online newsroom help me rank in LLMs?
Frequently asked questions
Why is PR important for Generative Engine Optimization (GEO)?
How do you optimize PR content for Google AI Overview and AI search results?
What is Generative Engine Optimization (GEO) and how does it work?
Will my online newsroom help me rank in LLMs?
30-min demo

Ready to get your news found? Let's chat!
Learn how modern PR teams drive their PR strategy with PR.co.
No fluff — just a quick, insightful product demo to see if it’s right for you.

4.7
30-min demo

Ready to get your news found? Let's chat!
Learn how modern PR teams drive their PR strategy with PR.co.
No fluff — just a quick, insightful product demo to see if it’s right for you.
