Multi-brand PR teams

PR software for multi-brand PR teams

Multi-brand groups can use PR.co to unify their messaging and craft broader, industry-wide narratives. By combining their insights and news, these groups can create powerful, standout stories that provide a compelling edge in engaging the press.

“The beauty of [our online newsroom] is that it presents us as a cohesive global organization, while each affiliate has its own newsroom showcasing local content—opening up new paths for inbound PR."

Todd Gregory

Todd Gregory

Digital Marketing Manager

Multi-brand PR teams

PR software for multi-brand PR teams

Multi-brand groups can use PR.co to unify their messaging and craft broader, industry-wide narratives. By combining their insights and news, these groups can create powerful, standout stories that provide a compelling edge in engaging the press.

“The beauty of [our online newsroom] is that it presents us as a cohesive global organization, while each affiliate has its own newsroom showcasing local content—opening up new paths for inbound PR."

Todd Gregory

Todd Gregory

Digital Marketing Manager

Multi-brand PR teams

PR software for multi-brand PR teams

Multi-brand groups can use PR.co to unify their messaging and craft broader, industry-wide narratives. By combining their insights and news, these groups can create powerful, standout stories that provide a compelling edge in engaging the press.

“The beauty of [our online newsroom] is that it presents us as a cohesive global organization, while each affiliate has its own newsroom showcasing local content—opening up new paths for inbound PR."

Todd Gregory

Todd Gregory

Digital Marketing Manager

JOIN THE WORLD'S BOLDEST BRANDS
  • Shimano logo
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  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo
JOIN THE WORLD'S BOLDEST BRANDS
  • Shimano logo
  • Just Eat Takeaway.com logo
  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo
JOIN THE WORLD'S BOLDEST BRANDS
  • Shimano logo
  • Just Eat Takeaway.com logo
  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo

Multi-brand PR isn't competition, it's opportunity

Multi-brand PR isn't competition, it's opportunity

PR.co allows multi-brand organizations to draft, publish, and distribute PR content all from one powerful platform. This empowers you to run campaigns for distinct brands efficiently: tailoring messaging for each brand while keeping everything organized.

PR.co allows multi-brand organizations to draft, publish, and distribute PR content all from one powerful platform. This empowers you to run campaigns for distinct brands efficiently: tailoring messaging for each brand while keeping everything organized.

Pitching similar angles from different brands

Unfriendly, off-brand newsroom design

Hard-to-use software and slow, complex workflows

Flying blind without data to drive your PR strategy

How PR.co can help

How PR.co supports multi-brand organizations

Online newsroom

Specialized newsrooms

Every brand under your umbrella gets its own beautifully designed, fully functional newsroom or site. Each newsroom can live independently while contributing to a centralized corporate umbrella site that highlights stories across brands. 

Learn more about online newsrooms

Logos of Lazer, Nomoq, Super73, Lemmo, Velocio, Pro Bikegear, Brompton, and Protest.
Online newsroom

Specialized newsrooms

Every brand under your umbrella gets its own beautifully designed, fully functional newsroom or site. Each newsroom can live independently while contributing to a centralized corporate umbrella site that highlights stories across brands. 

Learn more about online newsrooms

Logos of Lazer, Nomoq, Super73, Lemmo, Velocio, Pro Bikegear, Brompton, and Protest.
PR software

Orchestrate PR content across your entire brand portfolio

Effortless content distribution starts here. With our PR software, you can instantly share a subsidiary’s success story to the corporate platform or launch a global campaign across multiple brand sites, all in just a few clicks.

Learn more about localized publishing

Settings for location preferences showing options for different countries with toggle switches.
PR software

Orchestrate PR content across your entire brand portfolio

Effortless content distribution starts here. With our PR software, you can instantly share a subsidiary’s success story to the corporate platform or launch a global campaign across multiple brand sites, all in just a few clicks.

Learn more about localized publishing

Settings for location preferences showing options for different countries with toggle switches.
Synergy

Pitch multi-brand news

Streamline your corporate communications in one centralized platform and amplify your impact. Effortlessly share updates across your sub-brands, enabling each to connect with local audiences while achieving global reach.

Newsroom website showing news articles about SUPER73 and Velocio.  SUPER73 announces new insurance and ABUS locks. Velocio launches its 2024 Spring/Summer collection.
Synergy

Pitch multi-brand news

Streamline your corporate communications in one centralized platform and amplify your impact. Effortlessly share updates across your sub-brands, enabling each to connect with local audiences while achieving global reach.

Newsroom website showing news articles about SUPER73 and Velocio.  SUPER73 announces new insurance and ABUS locks. Velocio launches its 2024 Spring/Summer collection.
Newsroom

Build a portfolio newsroom

Build an online newsroom where journalists and stakeholders can sign up for news across all your brands. Instead of subscribing to individual clients, media professionals can follow industries or subjects that matter to them, broadening their engagement and increasing visibility for all your clients.

Remote Newsroom's Subscriber Feature pop-up featuring options to opt-in to receive the brand's news
Newsroom

Build a portfolio newsroom

Build an online newsroom where journalists and stakeholders can sign up for news across all your brands. Instead of subscribing to individual clients, media professionals can follow industries or subjects that matter to them, broadening their engagement and increasing visibility for all your clients.

Remote Newsroom's Subscriber Feature pop-up featuring options to opt-in to receive the brand's news
Editorial Collaboration

Effortless collaboration

With fine-grained permission controls, your team can collaborate easily while ensuring every brand's data remains secure.

Learn more about editorial collaboration

Settings for PR CRM access showing options to give access to certain users.
Editorial Collaboration

Effortless collaboration

With fine-grained permission controls, your team can collaborate easily while ensuring every brand's data remains secure.

Learn more about editorial collaboration

Settings for PR CRM access showing options to give access to certain users.
Widgets

API Integrations

Linking your brand’s newsrooms with external websites streamlines content sharing. News updates from your organization can automatically flow to your brand’s website, creating a smooth and efficient publishing process.

Remote newsroom showing how to embed news directly to the site.
Widgets

API Integrations

Linking your brand’s newsrooms with external websites streamlines content sharing. News updates from your organization can automatically flow to your brand’s website, creating a smooth and efficient publishing process.

Remote newsroom showing how to embed news directly to the site.

Why multi-brand PR teams choose PR.co

Tailor-made newsrooms
All-in-one software
Centralized and scalable
Enterprise-grade security
API Integration
Built for big PR teams
JSR Life Sciences logo

JSR Life Sciences: How to Streamline PR Across Affiliates

Todd Gregory

Todd Gregory


Scientists in lab coats and masks review notes and lab samples.

Frequently asked questions

Are there analytics to track the performance of each brand’s campaigns?

Yes, PR.co provides detailed analytics for each of your brand’s campaigns. You can track engagement metrics, newsroom traffic, and email engagement for each brand separately, allowing you to evaluate their individual performance and success.


Can I create separate sections for each brand?

PR.co enables you to create dedicated spaces for each brand that you manage. These press sections can be customized with content, media kits, clippings, and branding to reflect each brand's identity, ensuring a professional and cohesive presentation.

How does PR.co help multi-brand groups or subsidiaries?

PR.co allows you to create separate dedicated spaces in your branded newsroom for each brand under your umbrella. This offers multi-brand groups a streamlined way to manage their PR efforts, maintain brand consistency, and tailor content for specific audiences, all while keeping everything organized in one centralized hub.

So whether you're a holding company, a franchise model, or a global brand portfolio, PR.co offers scalable, flexible newsroom structures with full customization.

Does PR.co integrate with other tools and platforms I already use?

Absolutely! PR.co is designed to fit seamlessly into your existing workflows. The platform offers integration with popular tools like Google Analytics, Slack, and CRM systems, making it easy to track performance, collaborate with your team, and manage relationships effortlessly. With flexible API options, PR.co ensures smooth connectivity with the software you rely on, helping you save time and streamline your PR processes.

What does the implementation process look like?

We can build and launch your fully branded newsroom in just two weeks. The process begins with a kickoff call, where your team collaborates with our account manager to define the content and styling requirements. From there, our designers craft a custom newsroom from scratch, presenting a clickable mock-up that goes through several iterations until it meets your vision. Once approved, the development team brings the design to life, while your account manager configures your PR.co platform so you can publish news, manage contacts, send emails, and generate reports. After two weeks, we’ll launch your newsroom and host a training session to ensure that every team member is fully equipped to use all the features PR.co has to offer.

Ready to get started? Let's chat.

Discover all the ways PR.co can help you do PR

PR is often seen as simply pitching to journalists, but it’s so much more. PR.co provides powerful software for forward-thinking teams that include owned and shared channels into their communication strategies. Discover the diverse use cases of PR.co below.

15-min demo

Rise above single-brand communications

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4.7