With our PR analytics, you not only get detailed insights on which stories gained media coverage, but you can also see which pitches were opened the most, and how many new leads you’ve collected—all while respecting privacy. This data helps you refine your approach and prove your PR impact.

As a PR professional, it's your job to make it incredibly easy for journalists to write about you. With a branded, easily accesible newsroom, you basically tell press contacts: "thank you for considering to write about our brand, here's everything we think you might want to know about us. Any questions? Here are my contact details."

A newsroom is the public-facing heart of your company. Consider it your digital one-stop shop for media, opinion leaders, and other key external stakeholders such as investors, analysts, governments, and business partners. Your newsroom includes your company’s latest announcements, business developments, media coverage, media kits, contact information, and more. Online newsrooms increase the quantity and quality of your company’s media. It’s simple: the easier it is for journalists to find your news and brand assets, the more likely it is that they will cover your company.

PR.co offers a tailored platform built specifically for PR pros, helping you manage press contacts, publish branded newsrooms, pitch journalists, and track campaign results—all from one easy-to-use place. Unlike generic CRMs, it’s designed with media relations in mind, so you can focus on building genuine journalist relationships without the clutter.

Newswires started as a service to companies to have a broader reach to an audience they normally wouldn't have access to. How it works: you pay a significant amount of money and a newswire will publish your news on the "wire".  This is a place where journalists used to go to get their news. If it sounds too good to be true, that's because it probably is.

Journalists no longer get their news from newswires. Newswire businesses will tell you that journalists certainly still do, but most journalists don't. These days, newswires are pretty much only used by publicly-listed companies to share market-sensitive news, 

To earn media coverage and build brand trust, you need a great story, a relevant press contact, a solid pitch, and luck. There are no guarantees. A bad story will not be published, not even if you pay a hefty amount of money to a newswire service.

We do, but maybe not in the way you expect. We strongly believe in a targeted approach and we do everything we can to help people move away from the old fashioned ‘spray and pray’ approach to PR. Spamming an enormous database of press contacts doesn’t work. It hurts our industry and will result in your emails ending up in spam folders.

But we have a solution. We will manually build you a curated, targeted press list with the perfect press contacts for your company, strategy, and product. We can create this for you as a core list for your brand or as a one-off list for a specific campaign. Sound good? Get in touch. 

Yes, we offer AI-powered media monitoring as an optional add-on to your subscription. With it, you can keep track of relevant coverage in real time across multiple sources, while automatically filtering out the noise. The tool gives you clear, actionable insights so you can stay on top of your brand reputation, identify opportunities, and share results with your team more easily. Learn more here.