Our platform structures and optimizes your press releases and news content for search engines and AI tools, so your stories rank higher in search results and appear in AI-generated summaries—helping your brand get discovered when people search for related topics.

Inbound PR focuses on attracting journalists and media professionals by making your news easy to find and engaging, instead of relying on cold pitches. PR.co’s SEO-optimized online newsrooms ensure your press releases and stories get discovered organically by the right media contacts. By providing compelling, media-ready content and allowing journalists to subscribe to updates, you build lasting relationships and increase your brand’s media visibility naturally.

With PR.co, your newsroom includes built-in subscribe forms where visitors can sign up to receive updates. Subscribers choose their preferred topics, languages, and frequency, so you grow an engaged, loyal audience over time.

Our newsrooms are technically fully optimized for search engines. This means that when visitors search the web for your brand, your newsroom will probably be in the top results. This gives you the opportunity to shape your narrative and share your story. 

Traditional outbound PR consists of finding the right contacts and pushing messages out to them. It relies heavily on pitching stories to news outlets.

Inbound PR, on the other hand, is about attracting the right people with relevant and valuable messages through less invasive channels. It doesn’t mean you’ll stop using press releases or pitching them to journalists. Instead, inbound PR calls for a mindset shift where PR pros find ways to help journalists craft meaningful stories and not the other way around.