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PR.co for Inbound PR

Don’t push stories. Pull readers in with Inbound PR

The first step to securing a solid relationship with your stakeholders is to keep them informed. Your online newsroom makes your news findable, accessible and engaging, helping you attract the right contacts, turn them into leads, land media coverage and build brand awareness.

See PR.co in action

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4.7

“We’re committed to transparent communication. With newsletters and media alerts, Kortrijk residents get city updates directly from the source.”

Headshot of a woman with shoulder-length brown hair and blue eyes, smiling.

Seel Seynhaeve

Press Officer

PR.co for Inbound PR

Don’t push stories. Pull readers in with Inbound PR

The first step to securing a solid relationship with your stakeholders is to keep them informed. Your online newsroom makes your news findable, accessible and engaging, helping you attract the right contacts, turn them into leads, land media coverage and build brand awareness.

See PR.co in action

G2 logo

4.7

“We’re committed to transparent communication. With newsletters and media alerts, Kortrijk residents get city updates directly from the source.”

Headshot of a woman with shoulder-length brown hair and blue eyes, smiling.

Seel Seynhaeve

Press Officer

PR.co for Inbound PR

Don’t push stories. Pull readers in with Inbound PR

The first step to securing a solid relationship with your stakeholders is to keep them informed. Your online newsroom makes your news findable, accessible and engaging, helping you attract the right contacts, turn them into leads, land media coverage and build brand awareness.

See PR.co in action

G2 logo

4.7

“We’re committed to transparent communication. With newsletters and media alerts, Kortrijk residents get city updates directly from the source.”

Headshot of a woman with shoulder-length brown hair and blue eyes, smiling.

Seel Seynhaeve

Press Officer

JOIN THE WORLD'S BOLDEST BRANDS
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  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo
JOIN THE WORLD'S BOLDEST BRANDS
  • Shimano logo
  • Just Eat Takeaway.com logo
  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo
JOIN THE WORLD'S BOLDEST BRANDS
  • Shimano logo
  • Just Eat Takeaway.com logo
  • Wise Logo
  • Lynk & Co logo
  • Polaroid logo
  • Skyshowtime logo
  • Canyon logo
  • Doctors without Borders logo
  • Wolt logo

Nothing stings like the silence on the other end of a press release

Nothing stings like the silence on the other end of a press release

We won't say outbound tactics are dead. Not yet, anyway. What we will say is that there's a better way to do PR.

We won't say outbound tactics are dead. Not yet, anyway. What we will say is that there's a better way to do PR.

Missed media opportunities

Struggle to engage with your target audience in a meaningful way

Chasing journalists with no response

Over-reliance on push-focused strategies

How PR.co can help

How PR.co leverages Inbound PR

SEO & visiblity

Make your news findable

When people look for your brand online, you want to be the first to give them the best possible answers to their questions. Online newsrooms are the home to those answers; a place where you share your story, provide loads of context, and keep things consistent and professional.

Learn more about SEO

Search engine optimised
SEO & visiblity

Make your news findable

When people look for your brand online, you want to be the first to give them the best possible answers to their questions. Online newsrooms are the home to those answers; a place where you share your story, provide loads of context, and keep things consistent and professional.

Learn more about SEO

Search engine optimised
Brand trust

Nurture your relationships with stakeholders

Help stakeholders connect with your brand by keeping them up to date on the latest happenings in your company. From the latest news to media coverage to virtual events, showcase transparency and build brand trust by gathering all your assets in one place.

Learn more about branded newsrooms

Newsroom content: Event, Press releases, Clippings
Brand trust

Nurture your relationships with stakeholders

Help stakeholders connect with your brand by keeping them up to date on the latest happenings in your company. From the latest news to media coverage to virtual events, showcase transparency and build brand trust by gathering all your assets in one place.

Learn more about branded newsrooms

Newsroom content: Event, Press releases, Clippings
PR lead generation

Turn visitors into contacts

Your online newsroom has a dedicated space that helps you attract visitors and convert them into leads. Users can sign up for your news, newsletters, and press lists depending on what they want to know and how frequently they want to hear from you.

Learn more about PR lead generation

Example of a new lead
PR lead generation

Turn visitors into contacts

Your online newsroom has a dedicated space that helps you attract visitors and convert them into leads. Users can sign up for your news, newsletters, and press lists depending on what they want to know and how frequently they want to hear from you.

Learn more about PR lead generation

Example of a new lead
Brand building

Attract the right people

People connect with who you are, not with what you sell. Whether it’s your next superstar employee, a big-time investor, a loyal customer, or a keen media contact, your online newsroom is where you start and grow these connections.  

Example of a curated press list
Brand building

Attract the right people

People connect with who you are, not with what you sell. Whether it’s your next superstar employee, a big-time investor, a loyal customer, or a keen media contact, your online newsroom is where you start and grow these connections.  

Example of a curated press list
GEO

AI-ready newsrooms

Generative SEO is becoming essential to how your brand is perceived online. By publishing structured content, like press releases in an online newsroom, you help AI tools and search engines find, interpret, and even summarize your messages accurately. This not only boosts your visibility but also helps ensure your brand story is told the way you intend.

GEO

AI-ready newsrooms

Generative SEO is becoming essential to how your brand is perceived online. By publishing structured content, like press releases in an online newsroom, you help AI tools and search engines find, interpret, and even summarize your messages accurately. This not only boosts your visibility but also helps ensure your brand story is told the way you intend.

Key PR.co features for Inbound PR

Automated newsletters

PR lead generation

Editorial collaboration

Branded newsrooms

PR training

Optimized for search engines and AI

Kortrijk logo: red circle with a symbol and the word "Kortrijk" below.

City of Kortrijk: Finding a Secure, Centralized Workflow for Local Government Communications

Headshot of a woman with shoulder-length brown hair and blue eyes, smiling.

Seel Seynhaeve


Read case study

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Frequently asked questions

How does PR.co make news more findable online?

What is Inbound PR, and how does PR.co support it?

How can I build a subscriber list with PR.co?

Do you also help with SEO?

How's this different from traditional outbound PR?

Discover all the ways PR.co helps you do PR

PR is often seen as simply pitching to journalists, but it’s so much more. PR.co provides powerful software for forward-thinking teams that include owned and shared channels into their communication strategies. Discover the diverse use cases of PR.co below.

15-min demo

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Start growing awareness, trust and loyalty

Chat with Nelson

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4.7