Localized PR

Connect globally, deliver locally

Relevance matters. Relying solely on global messaging for cross-border PR campaigns can quickly weaken your message.

Localized PR

Connect globally, deliver locally

Relevance matters. Relying solely on global messaging for cross-border PR campaigns can quickly weaken your message.

Localized PR

Connect globally, deliver locally

Relevance matters. Relying solely on global messaging for cross-border PR campaigns can quickly weaken your message.

Join the world's boldest brands
Join the world's boldest brands
Join the world's boldest brands

Connect with local audiences, stay in control

Grow your reach, improve your effectiveness and rank better on search engines with localized publishing..

Divide your beautiful online newsroom up in countries or markets.

Give local teams access to their respective markets and press lists.

Write news on a global level, then delegate it to relevant countries or markets.

Teams will be assigned and notified to prepare their local release for publication.

Let our AI Agent fully translate your releases for you, saving time and money.

Divide your beautiful online newsroom up in countries or markets.

Give local teams access to their respective markets and press lists.

Write news on a global level, then delegate it to relevant countries or markets.

Teams will be assigned and notified to prepare their local release for publication.

Let our AI Agent fully translate your releases for you, saving time and money.

Everything is scattered with locals teams and partners doing their own thing.

Global PR managers have no way to track or control local campaigns.

Your agencies send out bland, non-branded press releases.

You don't feel in control when rolling out time-sensitive campaigns.

Delegating news involves long email threads and heaps of uncertainty.

Headshot of a smiling woman with shoulder-length blonde hair, wearing a black top. The Lynk & Co logo is at the bottom.
Headshot of a smiling woman with shoulder-length blonde hair, wearing a black top. The Lynk & Co logo is at the bottom.

"Our separate newsrooms enable us to publish localized news in multiple languages, tailoring content to each market across Europe."

Kajsa Apelqvist

- Former Public Relations Communications Specialist

Key features

How PR.co can help you establish a strong local presence

Local newsrooms

Set up countries or markets

Divide your account and newsroom up in countries and/or markets. Within each market you can assign team members (or local agencies), localize your content to match your local tone-of-voice and language, and more.

Local newsrooms

Set up countries or markets

Divide your account and newsroom up in countries and/or markets. Within each market you can assign team members (or local agencies), localize your content to match your local tone-of-voice and language, and more.

Local newsrooms

Set up countries or markets

Divide your account and newsroom up in countries and/or markets. Within each market you can assign team members (or local agencies), localize your content to match your local tone-of-voice and language, and more.

News delegation

Delegate your news

Push global content seamlessly to local teams, set the publish date, and have each local market prepare their release for publication. All with the click of a button.

News delegation

Delegate your news

Push global content seamlessly to local teams, set the publish date, and have each local market prepare their release for publication. All with the click of a button.

News delegation

Delegate your news

Push global content seamlessly to local teams, set the publish date, and have each local market prepare their release for publication. All with the click of a button.

AI Agent

Automate your translations

Save countless hours with our AI-powered translations. Our AI Agent uses your source release, your brand’s voice, and everything we've taught it on PR to craft a perfect localized draft, ready to resonate with your local audiences.

AI Agent

Automate your translations

Save countless hours with our AI-powered translations. Our AI Agent uses your source release, your brand’s voice, and everything we've taught it on PR to craft a perfect localized draft, ready to resonate with your local audiences.

AI Agent

Automate your translations

Save countless hours with our AI-powered translations. Our AI Agent uses your source release, your brand’s voice, and everything we've taught it on PR to craft a perfect localized draft, ready to resonate with your local audiences.

Local SEO

Local SEO performs better

Search engines and LLMs try to give the most relevant answers first. So you'll perform much better for local audiences when you can provide content in their language.

Sometimes it is that simple.

Local SEO

Local SEO performs better

Search engines and LLMs try to give the most relevant answers first. So you'll perform much better for local audiences when you can provide content in their language.

Sometimes it is that simple.

Local SEO

Local SEO performs better

Search engines and LLMs try to give the most relevant answers first. So you'll perform much better for local audiences when you can provide content in their language.

Sometimes it is that simple.

Everything on-brand

Consistency across borders

Keep a consistent brand voice with room for regional adaptations. PR.co ensures your content stays clear and unified, no matter where it’s created or shared.

Everything on-brand

Consistency across borders

Keep a consistent brand voice with room for regional adaptations. PR.co ensures your content stays clear and unified, no matter where it’s created or shared.

Everything on-brand

Consistency across borders

Keep a consistent brand voice with room for regional adaptations. PR.co ensures your content stays clear and unified, no matter where it’s created or shared.

Local vs. translation

True localization

Yes, Ecuador speaks Spanish. No, your press release for Spain won't suffice. Speak your audience’s language not just linguistically, but culturally. PR.co helps you not just translate, but localize your story. 

Local vs. translation

True localization

Yes, Ecuador speaks Spanish. No, your press release for Spain won't suffice. Speak your audience’s language not just linguistically, but culturally. PR.co helps you not just translate, but localize your story. 

Local vs. translation

True localization

Yes, Ecuador speaks Spanish. No, your press release for Spain won't suffice. Speak your audience’s language not just linguistically, but culturally. PR.co helps you not just translate, but localize your story. 

Partners

Smarter partner management

Brief and track the performance of local PR agencies and freelancers with efficiency, keeping your projects on schedule and in sync.

Partners

Smarter partner management

Brief and track the performance of local PR agencies and freelancers with efficiency, keeping your projects on schedule and in sync.

Partners

Smarter partner management

Brief and track the performance of local PR agencies and freelancers with efficiency, keeping your projects on schedule and in sync.

SEO optimization

We take care of the tech

Rolling out multilingual SEO correctly can be tricky, our platform ensures everything is implemented properly and up-to-date with the latest technical requirements.

SEO optimization

We take care of the tech

Rolling out multilingual SEO correctly can be tricky, our platform ensures everything is implemented properly and up-to-date with the latest technical requirements.

SEO optimization

We take care of the tech

Rolling out multilingual SEO correctly can be tricky, our platform ensures everything is implemented properly and up-to-date with the latest technical requirements.

Key features for localization

News delegation

Editorial user roles

Translations

Briefing

Built-in chat

Multi-language support

Lynk & Co logo

Because Branded is Better: How Lynk & Co Manages Their Global PR

Kajsa Apelqvist

Kajsa Apelqvist

Public Relations Communications Specialist

Woman using smartphone next to a blue car.
Woman using smartphone next to a blue car.
Woman using smartphone next to a blue car.

Frequently asked questions

Frequently asked questions

30-min demo

Elevate your international PR strategy. Let's chat!

Learn how modern PR teams drive their PR strategy with PR.co.
No fluff — just a quick, insightful product demo to see if it’s right for you.

G2 logo

4.7

30-min demo

Elevate your international PR strategy. Let's chat!

Learn how modern PR teams drive their PR strategy with PR.co.
No fluff — just a quick, insightful product demo to see if it’s right for you.

G2 logo

4.7