Muck Rack is built for media databases, monitoring, and journalist outreach. PR.co is an all-in-one platform for publishing, newsrooms, and communications across teams and markets without the complexity of juggling multiple tools.
At a glance
Here is how Muck Rack compares to PR.co
Muck Rack
Website
muckrack.com
Founded
2009
Headquartered
United States
Capterra
4.2
4.2
G2 rating
4.5
Price tag
$ $ $ $
PR.co
Website
pr.co
Founded
2009
Headquartered
Netherlands
Capterra
4.7
G2 rating
4.7
Price tag
$ $ $
Core strengths
Muck Rack vs. PR.co: here's how both tools compare
Muck Rack
Helps PR teams discover contacts, track coverage, and monitor conversations across channels.
Strong tooling for media relations, pitching, and reporting on earned media performance.
Offers a wide range of PR and monitoring capabilities, which can require more setup and configuration depending on team workflows.
Combines newsroom publishing, outreach, distribution, monitoring, and reporting in one connected platform.
PR.co is designed for larger communications teams that need structure and scalability without overly complex workflows.
Built for structure and scalability without unnecessary complexity to fit how larger communications teams actually work.
What is the main difference between Muck Rack and PR.co?
Muck Rack is best known for its media database, journalist discovery, monitoring, and pitching workflows. PR.co focuses on helping communications teams manage the full publishing workflow, including branded newsrooms, press release distribution, collaboration, and reporting, in one connected and intuitive platform. If you're looking for more Muck Rack alternatives, check out our top picks here.
Is PR.co a good alternative for Muck Rack?
Yes! If you're looking for a more intuitive, adaptable platform without the complexity of enterprise-scale software, PR.co is a strong option. PR.co brings newsroom publishing, media outreach, and reporting together in one connected workflow, backed by hands-on support to help your team get set up and make the most of the platform.
Feature comparison
Based on what we could publicly verify, this is how both tools stack up.
Customer reviews
Don't take our word for it, let's compare what customers think.
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Why PR teams choose PR.co
Enterprise-grade PR software, with the personal touch of a boutique agency.
