PR.co provides a complete platform for newsroom publishing, collaboration, media monitoring and PR analytics, while Prowly focused mostly on media relations and outreach.
At a glance
Here is how Prowly compares to PR.co
Prowly
Website
prowly.com
Founded
2013
Headquartered
Poland
Capterra
3.8
3.8
3.8
G2 rating
4.2
4.2
Price tag
$ $ $
PR.co
Website
pr.co
Founded
2009
Headquartered
Netherlands
Capterra
4.7
G2 rating
4.7
Price tag
$ $ $
Core strengths
Prowly vs. PR.co: here's how both tools compare
Prowly
No longer available as a standalone product since joining Semrush in 2020.
Combined media databases, pitching tools, and PR CRM workflows in one tool.
Designed for teams that want to manage press releases and outreach.
Combines newsroom publishing, media outreach, press release distribution, monitoring, reporting, and collaboration in one connected workflow.
Built around your brand: strong focus on newsroom customization, multimedia storytelling, SEO visibility, and AI discoverability.
Offers flexible workflows, hands-on support, and intuitive collaboration tools designed for growing communications teams.
What is the main difference between Prowly and PR.co?
PR.co combines newsroom publishing, media outreach, press release distribution, monitoring, reporting, and collaboration in one connected, brand-focused workflow. Prowly was primarily focused on media databases, pitching, and PR CRM workflows, with an increasing focus on AI and media visibility. Prowly is no longer available as a product, and Semrush now offers the AI PR Toolkit as its current PR solution.
What happened to Prowly?
Prowly is no longer available as a standalone product. Following its acquisition by Semrush, Prowly was eventually discontinued, and new subscriptions and free trials are no longer available. If you’re looking for an alternative to Prowly, PR.co is a strong option. PR.co offers an all-in-one platform for newsroom publishing, media outreach, monitoring,and reporting.
Feature comparison
Based on what we could publicly verify, this is how both tools stack up.
Customer reviews
Don't take our word for it, let's compare what customers think.
4.2
/5
/5
/5
/5
/10
/10
8.3
/10
/10
/5
/5
Why PR teams choose PR.co
Enterprise-grade PR software, with the personal touch of a boutique agency.
