PR.co provides a complete platform for newsroom publishing, collaboration, media monitoring and PR analytics, while Smart.pr focuses on media outreach and journalist databases.
At a glance
Here is how Smart.pr compares to PR.co
Smart.pr
Website
smart.pr
Founded
2008
Headquartered
Netherlands
Capterra
4.5
G2 rating
0
0
0
Price tag
$$
PR.co
Website
pr.co
Founded
2009
Headquartered
Netherlands
Capterra
4.7
G2 rating
4.7
Price tag
$ $ $
Core strengths
Smart.pr vs. PR.co: here's how both tools compare
Smart.pr
Offers a comprehensive, up-to-date, searchable journalist database with over 18,000 contacts.
Designed specifically for communications teams in Belgium, the Netherlands, and Luxembourg.
Offers personalized onboarding and dedicated account support to help teams get started with the platform.
Combines newsroom publishing, media outreach, press release distribution, monitoring, reporting, and collaboration in one connected workflow.
Designed for global communications teams that need structure and scalability without overly complex workflows.
Built to make day-to-day PR management simple, with an intuitive platform for creating, publishing, distributing, and managing communications.
What is the difference between PR.co and Smart.pr?
PR.co combines PR CRM, media outreach, analytics, and brand-owned newsrooms in one platform, helping mid-market and global organisations manage their day-to-day PR and build long-term brand visibility. Smart.pr focuses more heavily on media relations, with its journalist database, press distribution, and PR CRM tailored to organisations operating in the Benelux market.
Which platform is better for branded newsrooms?
PR.co is the stronger choice for organisations that want a fully branded, public-facing newsroom as a central part of their PR strategy. Smart.pr also offers online newsrooms, but its platform is more centred around press distribution, journalist research, and media relations.
Feature comparison
Based on what we could publicly verify, this is how both tools stack up.
Customer reviews
Don't take our word for it, let's compare what customers think.
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Why PR teams choose PR.co
Enterprise-grade PR software, with the personal touch of a boutique agency.
