Here at PR.co we understand that you're always on the lookout to save time and get more efficient. Writing pitch emails just got a whole lot easier. The new AI pitch email feature has our AI Agent generate professional pitch emails based on your release content, the contact list you're sending it to and your brand voice.

Simply click “Generate email” and watch the AI Agent craft a compelling pitch for you based on our preset guidelines and best practices for a perfect email pitch. Not quite right? Generate a new version instantly until you find the perfect starting point or edit the draft to make it your own. No more staring at a blank screen or struggling with coming up with perfect opening line.

Tailored pitches with contact list AI instructions

It's important to make sure your email pitches are tailored to the right audience to make them effective. In order to help you save time, you can now prepare instructions for the AI Agent to write your email pitches for each of your contact lists. Your CRM contact list now includes a dedicated field for AI instructions. Add context and instructions about your audience here, and the AI Agent will customize every pitch it generates accordingly for that list.

Pitching to tech reporters? Tell AI to emphasize innovation and include relevant data points. Reaching out to lifestyle editors? Instruct it to focus on personal stories and visual elements. The more context you provide, the more targeted your pitches become. You can have it use a different tone-of-voice or have it focus on a different part of your story.

With this addition to our AI features we hope to save you many hours of writing pitches by hand whilst also increasing your effectiveness by keeping your pitches catered to every audience.

We can't wait to see the pitches you generate and what kind of creative instructions you add to your contact lists!

Published

Jan 6, 2026

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