Clipping auto-enrichment, sentiment analysis, and exports

We’ve made several updates to Clippings to make collecting and analysing media coverage easier. Spend less time on manual data entry and more time understanding your coverage impact.

Automatic enrichment and analysis

When you add a clipping, we automatically pull in article metadata: source, length, monthly readership, and Moz domain and page authority scores. This means you can immediately see which placements reached the largest audiences and carried the most SEO value. No manual research needed.

We also find the author who wrote it: their name, email, phone, and social profiles. Add them to your CRM directly from the clipping to start building media relationships faster.

AI Agent analyses each clipping and assigns a sentiment score (positive, neutral, or negative) with a confidence rating. It highlights the key quote that influenced the score. You can quickly spot which coverage needs follow-up and identify messaging that’s resonating (or not).

Export and report

Clippings started as a way to showcase coverage on your newsroom. Now you can export them for presentations or executive reports. Filter by date, source, sentiment, or language, then export what you need.