Generate better AI content with brand context.

Jeroen Bos

on

Jan 13, 2026

Get better AI results by teaching it about your brand. The new Brand details section lets you add information about your products, services, and target audiences that AI Agent will use across all content generation.

What you can add

Three areas help AI understand your brand:

  • Describe your brand story and what makes you unique. AI Agent uses this to match your positioning and messaging.

  • Add details about your products and services so AI Agent references them naturally in content.

  • Define your target audiences (journalists, investors, customers, influencers, or other stakeholders) and what matters to them and how they interact with your brand.

Auto-fill from website

Don't have time to fill it all in yourself? No worries. You can let our AI Agent take care of it for you instead. Just click “Auto-fill from website” to have the AI Agent pull information from your site automatically, analyze it, and do a best-effort attempt at filling-in your tone-of-voice and other fields for you. All that's left is for your to review, make the final edits, and you’re done.

The more context you add, the less editing you'll need to do. Brand details combine with your Brand voice settings so that AI Agent generates content that sounds like your team wrote it.

Managing multiple brands?

We've got you covered! You can create a separate brand profile for each one. The AI Agent will tailor the content to match each of your brand's unique context and voice.

We hope this update will make working with our AI Agent even more efficient and your working day a bit easier!

Published

Jan 13, 2026

Written by