What you'll learn
What crisis communications are, the types of crises that may occur, and tactics used by organizations worldwide.
How to formulate key messages, answer tough questions, and communicate with press and important stakeholders.
Step-by-step guide to crisis communications: plan effectively, assemble your team, and choose the right spokesperson.
The importance of timing your response, repairing trust, and managing post-crisis communications.
Course content
Over the course of your career you will face at least one crisis. How you handle it could determine your future. This course gives you, and your team, the skills you need to protect your brand’s reputation and come out on top.
Lesson 1
Introduction to Crisis Communications
Lesson 2
The importance of timing during a crisis
Lesson 3
How to create a crisis communications plan
Lesson 4
Choosing the right spokesperson for a crisis
Lesson 5
Do's and dont's of a crisis communications plan
Lesson 6
Answering tough questions during a crisis
Lesson 7
Post-crisis communications
Final test
Exam
Earn your official certicifate
Showcase your achievement on LinkedIn, your CV, or in a performance review, and share it with your network on social media
About the instructor
Bianca Zwart
Chief of Staff
Bianca has a wealth of experience in the PR industry. As founder of the PR agency Black & White Communications, she has worked for some of Europe's fastest-growing companies. As an entrepreneur herself, Bianca appreciates the unique needs of startup PR. She is currently Chief of Staff for bunq where she combines her strategic vision and creative operational vision to help driving bunq’s effort to radically change the banking industry.
"We knew we needed to do PR. We just didn’t know how. PR.co helped us land major national coverage for our last investment round."
Niek Koning
- CEO @ Secret View
Course Bundle
Want more than one? Save with this bundle:
An introduction to PR
How to launch in the press
Announce your startup's funding
Media training
Crisis communications
