What you'll learn
How to create a high-level strategy that sets up your next launch for success
How to prepare for the different phases of a launch
How to position your brand messaging effectively in the press
How to keep momentum after your launch
Course content
First impressions count. Introduce your brand or product to the world with confidence and learn how to keep your momentum up after the big moment. This course is perfect for you if you know you have a great product or idea, but aren't not sure how to get it the attention it deserves.
Lesson 1
How to prepare your team for your launch
Lesson 2
Crafting messaging for your product or service
Lesson 3
The different phases of a launch
Lesson 4
The ins & outs of exclusives
Lesson 5
How to manage embargoes
Lesson 6
How to leverage your personal brand in a launch
Lesson 7
Expanding your reach with social media
Lesson 8
How to keep momentum in the press
Final test
Exam
Earn your official certicifate
Showcase your achievement on LinkedIn, your CV, or in a performance review, and share it with your network on social media
About the instructor
Bianca Zwart
Chief of Staff
Bianca has a wealth of experience in the PR industry. As founder of the PR agency Black & White Communications, she has worked for some of Europe's fastest-growing companies. As an entrepreneur herself, Bianca appreciates the unique needs of startup PR. She is currently Chief of Staff for bunq where she combines her strategic vision and creative operational vision to help driving bunq’s effort to radically change the banking industry.
"We knew we needed to do PR. We just didn’t know how. PR.co helped us land major national coverage for our last investment round."
Niek Koning
- CEO @ Secret View
Course Bundle
Want more than one? Save with this bundle:
An introduction to PR
How to launch in the press
Announce your startup's funding
Media training
Crisis communications
