Pricing

Showcase

Get started

Course

Introduction to PR

Master PR basics by learning how to write powerful press releases, building strong relationships with the media, and executing a solid communications plan.

Buy course for €79

Bianca Zwart, Chief of Staff at bunq & PR Strategist, teaches PR Foundations expert course.
8 videos
6+ hours
Official certificate
Course

Introduction to PR

Master PR basics by learning how to write powerful press releases, building strong relationships with the media, and executing a solid communications plan.

Buy course for €79

Bianca Zwart, Chief of Staff at bunq & PR Strategist, teaches PR Foundations expert course.
8 videos
6+ hours
Official certificate
Course

Introduction to PR

Master PR basics by learning how to write powerful press releases, building strong relationships with the media, and executing a solid communications plan.

Buy course for €79

Bianca Zwart, Chief of Staff at bunq & PR Strategist, teaches PR Foundations expert course.
8 videos
6+ hours
Official certificate

What you'll learn

What is PR and why it's important for your business growth

How to identify newsworthy angles that will land media coverage

How to create and execute a robust communications plan

How to craft a strategic press release and effectively pitch it to the media

Course content

Gain the skills and confidence you need to grow your brand through PR. This course is ideal for people working in startups who want to maximize their media coverage and accelerate their growth. You will learn how to develop strong media relations, run successful PR campaigns, and get your audience excited about your brand.

Lesson 1

What is PR?

Lesson 2

How to create a communications plan [Step-by-step Guide]

Lesson 3

How to make your story newsworthy

Lesson 4

How to position your PR messaging to the press

Lesson 5

What is a press release & how to create one that journalists will actually read

Lesson 6

Pitching explained: how to connect with the media

Lesson 7

How to find the right publication for your story

Lesson 8

Engaging journalists effectively

Final test

Exam

Earn your official certicifate

Showcase your achievement on LinkedIn, your CV, or in a performance review, and share it with your network on social media

About the instructor

Bianca Zwart

Bianca Zwart

Chief of Staff

Bianca has a wealth of experience in the PR industry. As founder of the PR agency Black & White Communications, she has worked for some of Europe's fastest-growing companies. As an entrepreneur herself, Bianca appreciates the unique needs of startup PR. She is currently Chief of Staff for bunq where she combines her strategic vision and creative operational vision to help driving bunq’s effort to radically change the banking industry.

Buy course for €79

Niels Koning, CEO at Secret View

"We knew we needed to do PR. We just didn’t know how. PR.co helped us land major national coverage for our last investment round."

Niek Koning

- CEO @ Secret View

Course Bundle

Want more than one? Save with this bundle:

An introduction to PR

How to launch in the press

Announce your startup's funding

Media training

Crisis communications

Buy all courses for €249

PR Course collection by PR.co
5 courses
50+ videos
40+ hours
Beginner to expert level

Frequently asked questions

What types of PR courses does PR.co offer?

PR.co offers a wide range of PR training, including expert-led workshops, on-demand courses, and one-on-one consultations. Our courses cover everything from crisis communications to media training, and much more. Whether you’re just starting or looking to refine your skills, we’ve got something for every level.


Do you offer communications consulting too?

You betcha! We offer different workshops with experienced PR pros to help you and your team solidify your PR strategy and land the results you need. From building a bespoke PR strategy, to a crisis audit, we can help your team get on the right track to success. Learn more about our services here.

Will my team get certified?

Yes. Each of our courses are certified, helping you and your team earn Continual Professional Development credits and stand out from the crowd as certified PR pros.

Can I do these courses at my own pace?

We know your team is quite busy. That’s why at Pioneer Academy we encourage you to study stress-free. There are no deadlines or added pressure in our courses. You can complete each one in your own timeframe. 

What’s included in my subscription?

With our monthly subscription to Pioneer Academy, you get:

  • Access to all online courses

  • Certificates that you can add to your LinkedIn profile

  • Access to invite-only webinars and events

  • Playbooks, resources, and guides

  • Partner perks

  • Premium support

Frequently asked questions

What types of PR courses does PR.co offer?

PR.co offers a wide range of PR training, including expert-led workshops, on-demand courses, and one-on-one consultations. Our courses cover everything from crisis communications to media training, and much more. Whether you’re just starting or looking to refine your skills, we’ve got something for every level.


Do you offer communications consulting too?

You betcha! We offer different workshops with experienced PR pros to help you and your team solidify your PR strategy and land the results you need. From building a bespoke PR strategy, to a crisis audit, we can help your team get on the right track to success. Learn more about our services here.

Will my team get certified?

Yes. Each of our courses are certified, helping you and your team earn Continual Professional Development credits and stand out from the crowd as certified PR pros.

Can I do these courses at my own pace?

We know your team is quite busy. That’s why at Pioneer Academy we encourage you to study stress-free. There are no deadlines or added pressure in our courses. You can complete each one in your own timeframe. 

What’s included in my subscription?

With our monthly subscription to Pioneer Academy, you get:

  • Access to all online courses

  • Certificates that you can add to your LinkedIn profile

  • Access to invite-only webinars and events

  • Playbooks, resources, and guides

  • Partner perks

  • Premium support

Other courses