What you'll learn
What is PR and why it's important for your business growth
How to identify newsworthy angles that will land media coverage
How to create and execute a robust communications plan
How to craft a strategic press release and effectively pitch it to the media
Course content
Gain the skills and confidence you need to grow your brand through PR. This course is ideal for people working in startups who want to maximize their media coverage and accelerate their growth. You will learn how to develop strong media relations, run successful PR campaigns, and get your audience excited about your brand.
Earn your official certicifate
Showcase your achievement on LinkedIn, your CV, or in a performance review, and share it with your network on social media
About the instructor
Bianca Zwart
Chief of Staff
Bianca has a wealth of experience in the PR industry. As founder of the PR agency Black & White Communications, she has worked for some of Europe's fastest-growing companies. As an entrepreneur herself, Bianca appreciates the unique needs of startup PR. She is currently Chief of Staff for bunq where she combines her strategic vision and creative operational vision to help driving bunq’s effort to radically change the banking industry.
"We knew we needed to do PR. We just didn’t know how. PR.co helped us land major national coverage for our last investment round."
Niek Koning
- CEO @ Secret View
Course Bundle
Want more than one? Save with this bundle:
An introduction to PR
How to launch in the press
Announce your startup's funding
Media training
Crisis communications
