What you'll learn
Learn how to build strong relationships with the press and think like a journalist
Prepare for different interview formats and handle tough questions with confidence
Master your key messaging and create memorable news through soundbites
Follow up after interviews to strengthen relationships and secure better coverage
Course content
Learn how to leverage the media to grow your brand and stay cool under pressure. This course will teach you the techniques you need to feel confident during media interviews.
Lesson 1
Introduction to Media Training
Lesson 2
How to prepare for different interview formats
Lesson 3
Defining your key messaging
Lesson 4
How to craft a compelling sound bite
Lesson 5
How to answer tough questions: bridging technique
Lesson 6
How to answer tough questions: flagging technique
Lesson 7
How to answer tough questions: hooking technique
Lesson 8
An introduction to Crisis Communications
Final test
Exam
Earn your official certicifate
Showcase your achievement on LinkedIn, your CV, or in a performance review, and share it with your network on social media
About the instructor
Bianca Zwart
Chief of Staff
Bianca has a wealth of experience in the PR industry. As founder of the PR agency Black & White Communications, she has worked for some of Europe's fastest-growing companies. As an entrepreneur herself, Bianca appreciates the unique needs of startup PR. She is currently Chief of Staff for bunq where she combines her strategic vision and creative operational vision to help driving bunq’s effort to radically change the banking industry.
"We knew we needed to do PR. We just didn’t know how. PR.co helped us land major national coverage for our last investment round."
Niek Koning
- CEO @ Secret View
Course Bundle
Want more than one? Save with this bundle:
An introduction to PR
How to launch in the press
Announce your startup's funding
Media training
Crisis communications
