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Carmen Guillen

Content Team Lead

Carmen Guillen is Content Team Lead at OLIVER Agency. With over 7 years of experience as a copywriter and editor, Carmen has written for high-profile blogs and newspapers, and directed the content teams for fast-growing startups and NGOs, including PR.co’s blog and Unfold Magazine. Carmen is passionate about ethical business and artful storytelling.

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Carmen Guillen

Person relaxing in a green hammock hanging from a tree, overlooking a scenic landscape of rolling green hills.

The Slow Movement's Slow Takeover Of Communication

Public Relations

Person relaxing in a green hammock hanging from a tree, overlooking a scenic landscape of rolling green hills.

The Slow Movement's Slow Takeover Of Communication

Public Relations

Person relaxing in a green hammock hanging from a tree, overlooking a scenic landscape of rolling green hills.

The Slow Movement's Slow Takeover Of Communication

Public Relations

Silhouette of a parent playfully tossing a child in the air at sunset by the ocean.

The Most Important Driver to Reach Your Audience? Trust.

Public Relations

Silhouette of a parent playfully tossing a child in the air at sunset by the ocean.

The Most Important Driver to Reach Your Audience? Trust.

Public Relations

Silhouette of a parent playfully tossing a child in the air at sunset by the ocean.

The Most Important Driver to Reach Your Audience? Trust.

Public Relations

Close-up of a hazel eye with long eyelashes.

Neuromarketing: The Ethical Puzzle Coming Your Way

Public Relations

Close-up of a hazel eye with long eyelashes.

Neuromarketing: The Ethical Puzzle Coming Your Way

Public Relations

Close-up of a hazel eye with long eyelashes.

Neuromarketing: The Ethical Puzzle Coming Your Way

Public Relations

Smoke rises from a forest fire along a lakeshore.

What's the Role of PR in a Climate Crisis?

Public Relations

Smoke rises from a forest fire along a lakeshore.

What's the Role of PR in a Climate Crisis?

Public Relations

Smoke rises from a forest fire along a lakeshore.

What's the Role of PR in a Climate Crisis?

Public Relations

Headshot of a young man with blond hair against a blue background.

A Gen Z Founder on the Future of Social Media

Public Relations

Headshot of a young man with blond hair against a blue background.

A Gen Z Founder on the Future of Social Media

Public Relations

Headshot of a young man with blond hair against a blue background.

A Gen Z Founder on the Future of Social Media

Public Relations

WeTransfer Newsroom page showing articles about the company's growth and a video interview.

What Makes a Good Online Newsroom & Why You Need One

Media Relations

WeTransfer Newsroom page showing articles about the company's growth and a video interview.

What Makes a Good Online Newsroom & Why You Need One

Media Relations

WeTransfer Newsroom page showing articles about the company's growth and a video interview.

What Makes a Good Online Newsroom & Why You Need One

Media Relations

Black and white press photos and articles about Nico, a German singer-songwriter and actress.

Press Kit Examples

Media Relations

Black and white press photos and articles about Nico, a German singer-songwriter and actress.

Press Kit Examples

Media Relations

Black and white press photos and articles about Nico, a German singer-songwriter and actress.

Press Kit Examples

Media Relations

Two microphones and headphones on a wooden table in a podcast studio.

Tough Questions You May Be Asked as a Spokesperson - and How to Respond

Crisis Communications

Two microphones and headphones on a wooden table in a podcast studio.

Tough Questions You May Be Asked as a Spokesperson - and How to Respond

Crisis Communications

Two microphones and headphones on a wooden table in a podcast studio.

Tough Questions You May Be Asked as a Spokesperson - and How to Respond

Crisis Communications

Eight blue microphones arranged in a circle around a speech bubble icon on a dark blue background.

Quick Guide to PR Crisis Management

Crisis Communications

Eight blue microphones arranged in a circle around a speech bubble icon on a dark blue background.

Quick Guide to PR Crisis Management

Crisis Communications

Eight blue microphones arranged in a circle around a speech bubble icon on a dark blue background.

Quick Guide to PR Crisis Management

Crisis Communications

A large group of jubilant snowboarders, many wearing Red Bull branded bibs, raise their arms in celebration on a snowy mountainside.

Components of a PR Strategy

Media Relations

A large group of jubilant snowboarders, many wearing Red Bull branded bibs, raise their arms in celebration on a snowy mountainside.

Components of a PR Strategy

Media Relations

A large group of jubilant snowboarders, many wearing Red Bull branded bibs, raise their arms in celebration on a snowy mountainside.

Components of a PR Strategy

Media Relations

A delivery person on a bicycle rides down a narrow street, carrying a large delivery bag on their back.

Uber in the Time of COVID-19

Crisis Communications

A delivery person on a bicycle rides down a narrow street, carrying a large delivery bag on their back.

Uber in the Time of COVID-19

Crisis Communications

A delivery person on a bicycle rides down a narrow street, carrying a large delivery bag on their back.

Uber in the Time of COVID-19

Crisis Communications

A diverse group of coworkers collaborates around a laptop, engaged in a project review or brainstorming session.

Press Pages Explained: Benefits, Examples & Success Factors

Media Relations

A diverse group of coworkers collaborates around a laptop, engaged in a project review or brainstorming session.

Press Pages Explained: Benefits, Examples & Success Factors

Media Relations

A diverse group of coworkers collaborates around a laptop, engaged in a project review or brainstorming session.

Press Pages Explained: Benefits, Examples & Success Factors

Media Relations

Headshot of a woman with shoulder-length brown hair, wearing a black blazer and a white collared shirt. She has her hand near her face and is smiling.

Gini Dietrich on the Unstable Future of PR

Public Relations

Headshot of a woman with shoulder-length brown hair, wearing a black blazer and a white collared shirt. She has her hand near her face and is smiling.

Gini Dietrich on the Unstable Future of PR

Public Relations

Headshot of a woman with shoulder-length brown hair, wearing a black blazer and a white collared shirt. She has her hand near her face and is smiling.

Gini Dietrich on the Unstable Future of PR

Public Relations